“How about going online and printing [the statement or report] every month as if it were mailed to you — and actually looking at it?”
~ Stephen Pedneault, a veteran forensic accountant, isn’t crazy about all the benefits of technology.
“How about going online and printing [the statement or report] every month as if it were mailed to you — and actually looking at it?”
~ Stephen Pedneault, a veteran forensic accountant, isn’t crazy about all the benefits of technology.
JT spoke to NYU students earlier this week and of course during the Q&A, Diane Brady, a senior editor at Bloomberg threw him a softie, asking if the firm was hiring, to which Diego responded, “we’re always hiring.” This, of course brought the house down (laughs, raucous applause).
Anyway, Brady decided to throw Jim a curve and asked why a young recruit would pick E&Y over Zuckerland.
“Should students ever consider starting at a big firm of yours?” Brady said. “Why not just go out there and make the billions with Facebook? What is the attraction at Ernst & Young?”
Turley responded by saying that most entrepreneurs, despite common misconceptions, are not just out to make money.
“[Entrepreneurs] go out there to find a need,” he said. “At Ernst & Young, you have opportunities to be extraordinarily mobile and move around the world.”
His advice? “First, find something that you love doing,” Turley said. “Second, align with an organization that actually thinks about where the world is going. And lastly, find an organization that wants you to change them as opposed to them to change you.”
See, if you can’t find a need then you need care about being “extraordinarly mobile.” Seems like a fair trade-off, especially since billionaires don’t travel much.
And just curious, how would the members of Ernie’s army like the firm to change? We’re assuming JT goes with the “whatever is good for the goose” mantra. Leave your suggestions below.
The following post is republished from AccountingWEB, a source of accounting news, information, tips, tools, resources and insight — everything you need to help you prosper and enjoy the accounting profession.
In a tough economy, marketing is often the first to go. But that can mean missed opportunities. So, more accounting firms are using social media to boost their marketing efforts without busting their budgets.
Social media – social networking sites, blogs, and video/photo-sharing sites – is increasingly used for marketing purposes for three reasons:
1. Social media sites are where people go to search for information on the Web – In March, Facebook became the most-visited site by U.S. users, beating out Google, according to analytics firm Hitwise. And Facebook hits increased 185 percent over the previous year; Google hits increased only 9 percent.
2. Think viral marketing – This can result in new LinkedIn connections, Facebook fans, or Twitter followers, building visibility and facilitating referrals and requests for service.
3. The cost is low – Developing a social media presence takes time away from other activities, but hard costs are minimal. For example, you generally can join a social network or post a video for free.
The key to social media marketing success is to develop strategies that fit your firm’s needs and strengths. But you can start small:
1. Get active on LinkedIn – Although Facebook use for business is increasing, LinkedIn – with more than 60 million registered users – is still the go-to social media site for professionals. It’s where accountants should start building their social media presence. Be sure partners fill out complete profiles, including summaries that detail their experience and expertise. Also provide training on how they can build up and utilize their networks.
2. Host a blog – This is a great way for practice leaders to demonstrate their expertise. For your first blog, choose a partner who has the passion and commitment needed to write a compelling blog, regularly update it, and respond to comments. Once other partners see the blog’s success, their interest in blogging themselves likely will increase.
A tasteless post by a partner or a complaint by a disgruntled employee can travel all over the Web (even if your firm doesn’t actively maintain a social media presence). So all firms must establish SM policies that address:
• Who is permitted to represent your firm in various social media.
• How to represent the firm in a way that is consistent with your brand.
• Why social media can’t be used to share confidential information.
• How to use privacy settings on various social media sites.
Whether your policy should be looser or more rigid depends on your firm’s culture.
Social media will play an increasingly important role in accounting firm marketing in the years to come. Start looking into how your firm can make the most of this client-building tool.
About the author:
Francesca Zelasko is director of accountant partner programs and partner marketing. Zelasko has more than 10 years of progressive marketing experience within the technology industry including SaaS, software, hardware and middleware products and services. She currently oversees the overall Accountant Channel for SurePayroll which includes Referral and Reseller partners and customized products.
Robert Snell over at the Tax Watchdog has another tax delinquent scoop and for the first time – as far as we can remember – it involves a dashing adventurous type as opposed to your run-of-the-mill hip-hop artist or Nicolas Cage.
Jean-Michel Cousteau (whose beard has to be the inspiration for Steve Zissou, even though the film is a parody of the old man) owes the IRS and the State of California around $3 million from a slew of liens:
• The IRS filed a $109,768 lien against him July 20.
• The IRS filed a $480,061 lien June 22.
• The IRS filed a $600,076 lien June 15.
• The state of California filed a $60,198 lien against him April 29.
• The IRS filed a $212,748 lien Dec. 16, 2009.
• The IRS filed a $238,852 lien Oct. 15, 2009.
• The state of California filed a $41,860 lien Oct. 8, 2009.
• The IRS filed a $193,496 lien April 14, 2009.
• The IRS filed a $187,423 lien April 14, 2009.
• The IRS filed a $518,227 lien April 6, 2009.
• The IRS filed a $396,586 lien Feb. 1, 2008.
Jesus, man. No room for a CPA on your boats? We realize that some have weight issues which could cause a problem but just throw them in the water regularly and they’ll shed the extra pounds in no time.
Ocean explorer underwater on taxes [Tax Watchdog]
Francine McKenna was the first to opine (strongly we might add) on the ruling in Kirschner v. KPMG (along with the derivative suit Teachers’ Retirement System of Louisiana and City of New Orleans Employees’ Retirement System v. PricewaterhouseCoopers) that was announced yesterday.
The New York Law Journal reported on the ruling first:
Ruling on certified questi irschner v. KPMG LLP, 151, and Teachers’ Retirement System of Louisiana v. PricewaterhouseCoopers LLP, 152—a 4-3 majority held that accountants who allegedly should have detected malfeasance by executives of Refco in Kirschner and American International Group Inc. in Teachers Retirement System cannot be sued under state law.
The Court held that the principles under which the suits were dismissed—in pari delicto and imputation—are “embedded in New York law” and “remain sound.”
Like we said, Francine had some thoughts on this and she did not hold back:
A majority of the New York Court of Appeals bought the self-serving, selfish and unjust arguments of the defendants and their flunky amicus brief toadies supporting criminal corporate fraudsters and, get this, the shareholders of the accounting firms (!!). The New York Court of Appeals abandoned the shareholders and creditors of Refco and AIG for criminals and incompetents.
If I were writing this decision as a novel of corporate cronyism to the extreme in a Utopian nirvana for capitalist parasites, I could not have imagined more contemptible excuses for judicial cowardice.
Those “flunky amicus brief toadies” include the AICPA, the New York State Society of CPAs and the Center for Audit Quality, who argued that our very capital market system was at risk if accounting firms (and other professionals) could be held responsible for fraud perpetrated by management.
We share Francine’s passion for holding accountants responsible for their culpability (plus, claiming “we were duped” does nothing for the industry’s reputation) but the ruling hardly comes as surprise. Judge Susan Phillips Read wrote for the majority:
The speculative public policy benefits advanced by the Litigation Trustee and the derivative plaintiffs to vindicate the changes they seek do not, in our view, outweigh the important public policies that undergird our precedents in this area or the importance of maintaining the “stability and fair measure of certainty which are prime requisites in any body of law” (Loughran, Some Reflections on the Role of Judicial Precedent, 22 Fordham L Rev 1, 3 [1953]). We are simply not presented here with the rare case where, in the words of former Chief Judge Loughran, “the justification and need” for departure from carefully developed legal principles are “clear and cogent” (id.). Finally, to the extent our law had become ambiguous, today’s decision should remove any lingering confusion.”
[…]
We are also not convinced that altering our precedent to expand remedies for these or similarly situated plaintiffs would produce a meaningful additional deterrent to professional misconduct or malpractice.
In other words, these particular cases didn’t present a situation that demonstrated a desperate need for change in the law nor would it prove to be a helpful deterrent of fraud in the future. Bottom-line seems to be that Francine is upset at the majority’s pragmatic attitude but what do you expect from a panel of seven judges? It’s a long shot that you come across more than a couple of judges who are willing to turn years of case law inside out and upside down just because a company went bankrupt or a pension fund lost value.
That being said, there was a very enthusiastic and compelling dissent that basically calls auditors a bunch of pansies when it comes to accepting professional responsibility, “[I]t seems that strict imputation rules merely invite gatekeeper professionals ‘to neglect their duty to ferret out fraud by corporate insiders because even if they are negligent, there will be no damages assessed against them for their malfeasance.’ ” You can check out more over at RTA.
As far as the audit firms are concerned, they have to breathing a huge sigh of relief. Considering all the lawsuits out there, firms are already slowly bleeding to death by paper cuts. If this case had gone the other way, it could very well have been a mortal wound for the firms.
Kirschner v KPMG LLP [NY Court of Appeals]
Third-Party Liability Ruled Out in N.Y. Suits for Corporate Misdeeds [New York Law Journal]
New York Court of Appeals Stands By Corporate Man: In Pari Delicto Prevails [Re:The Auditors]
Or the Kylnvelds, Ernsts, Coopers (aka “c”). Take your pick.
From the mailbag:
All staff just received a voicemail from the firm stating that they will be performing a salary adjustment for all staff 2nd year through manager as they have realized the marketplace is providing different salaries than expected and would like to stay competitive. No word on amounts, one on one meetings with partners are occurring in the next week.
This little Friday Surprise was brought to you by Carlos Sabater (listen to the full message below) and the salary adjustment will be for audit professionals only. We’ll definitely be interested to hear what comes out of the meetings next week so keep us updated.
Reactions welcome.
Getting back to the awesomeness that is the CPA exam for international candidates (piggybacking on the AICPA’s announcement earlier this week that they are moving forward with international testing in 2011), today’s reader question comes from a NY-based CPA exam candidate who originally hails from India.
I have passed all sections of the CPA exam in Delaware. I do not have experience to qualify for license yet. DE has stopped issuing certificate “alone” for CPA, they now issue combined cert + license. Is there a state who issues the certificate alone?
A few years ago, most international candidates went with either Colorado or Delaware simply because those state boards allowed for the easiest CPA exam experience without, well, the actual experience. International candidates could apply, show up to take the exams, pass and never actually become CPAs in the traditional sense but go home with those fantastic little letters on their résumés.
Unfortunately for international candidates, the state boards got together and decided that there might be some confusion between these certificate-holding CPAs and CPAs who fulfilled educational and experience requirements for licensure. As we all know, you could stay in school for 10 years reading about the stuff but there is just no substitute for good old work experience in the profession.
The old timers will recognize the term “two-tier state” as it was initially thought that passing the exam (the part where the certificate comes in) was the first step – or tier – and satisfying experience or additional education requirements the second.
So now that you have the backstory, where can you go? Right now Illinois is your only option and you will only have that available to you until 2012. They initially decided to eliminate the certificate in 2010 but the governor gave this CPA certificate plan a stay of execution until 2012, so get on it now if that’s your plan.
The other remaining one-tier states – Alabama, Kansas, Montana and Nebraska – all have a residency requirement or other restriction. That may mean they are out of the question for you. Montana requires a Social Security number for a certificate, something many international applicants obviously don’t have. Without knowing our reader’s specific details, this may or may not be an option. Anyone with experience with this little nuance in the the CPA certifying world is invited to share their experience.
Good luck and just be glad you aren’t getting licensed in New York!
The EC’s Green Paper, “Audit Policy: Lessons from the Crisis”: The Bureaucrats Blow Another Chance [Re:Balance]
Jim Peterson dissects the European Commission’s Green Paper on the audit industry and isn’t impressed with what is inside.
Interesting Issues in Timing of Green Mountain Insider Stock Sales and Disclosure of SEC Inquiry [