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Going Concern Media Kit

This crazy journey

started back in 2009. We stay true to our roots by continuing to be the place for accountants to kick back and remove the PC/work filter. You could say we are snarky skeptics. Not all people or companies will get us, and that’s fine with us. 

“To lead, you need to be in touch with how your people are thinking and feeling. And to accomplish that, you have to be where they are. They’re clearly reading and commenting on Going Concern, so I find it valuable to check in now and then. It’s a good way to hear their unfiltered perspective.”

Bob Moritz, PwC US,
Chairman and Senior Partner

stats

175k+

monthly unique viewers

55k+

email database

40k+

social media reach

60%+

between 25-44 years of age

packages &
à la carte

All packages are tailored to YOUR goals and value proposition. We work with you to make sure your message resonates with our readers. Our staff writers partner with you to produce all the articles. 

Sponsored Article

Full Sponsored Article: 1
Article Newsletter Inclusions: 2
Article Social Promos: 2

$3,000

Direct Email (include offer)

This direct messaging to 40,000+ accounting industry pros. Can be used as a sales offer, webinar/event promotion or other marketing strategies.

$3,000

Sponsored Resource

This 90-day lead generation thumbnail is prominently placed on homepage and linked to resources on client’s website for lead generation. 

$3,000

Display Ads

These ads will present your value prop to our accounting industry readers. 

  • Billboard (728×90, 468×60, 320×50): $16 cpm
  • Filmstrip (300×600, 300×250): $12 cpm
  • Medium-Rectangle (300×250): $10 cpm
  • Speedbump: (468×60, 320×50): $12 cpm

$10-16 cpm or
$12 cpm/ rotation of all ad sizes

Event Promotion Package

Short Promotional Article: 1
Direct Email: 1
Display Ads: 50,000 impressions
Newsletter Ad: 2
Article Social Promos: 2

$6,500

Accounting News Round-up (ANR) Ads

This newsletter is sent to 40,000+ accounting industry pros twice a week. The ads (300×250) can be used as a sales offer, webinar/event promotion or other marketing strategies.

$500 per insert

Playin' it Cool Package

Full Sponsored Article: 1
Article Newsletter Inclusions: 2
Article Social Promos: 2
Direct Email: 1

$5,750

Expert Focused Package

Full Sponsored Article: 2
Article Newsletter Inclusions: 4 (2 per article)
Article Social Promos: 4 (2 per article)
Sponsored Resource: 1 slot (90 days)

$8,000

contact us

Do you already know the media you want to place?

Reach out directly with our COO to discuss your placement at [email protected]

Do you have a great idea?

Let’s do some brainstorming! We love all things content that bring value to our readers. 

Customizable Hiring Packages

Job Marketing + Sponsored Content

We’ve teamed up with the recruiting experts at Accountingfly to offer a comprehensive recruiting strategy that combines Job Marketing + Sponsored Content to increase awareness and drive applications.

Hand the keys over and focus on growing your business.