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Category: The Serious Questions

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  • The Serious Questions
That Time Researchers Discovered Accounting Firms Would Rather Die Than Publish Salaries
  • Salaries
  • The Serious Questions

That Time Researchers Discovered Accounting Firms Would Rather Die Than Publish Salaries

  • Adrienne Gonzalez
  • April 2, 2026

So CPA Journal ran an interesting article recently titled “Intergenerational Solutions to Address the Crisis […]

Upload All Your Tax Information to Grok, What Could Go Wrong?
  • Tax
  • The Serious Questions

Upload All Your Tax Information to Grok, What Could Go Wrong?

  • Going Concern News Desk
  • March 3, 2026

So Elon Musk just xeeted this, what do we think?

ICYMI: According to This AI CEO You Won’t Have to Go to Work in a Year
  • News
  • Technology
  • The Serious Questions

ICYMI: According to This AI CEO You Won’t Have to Go to Work in a Year

  • Adrienne Gonzalez
  • February 24, 2026

Commence to fantasizing about what you’ll do with all that glorious free time when you […]

KPMG Brings AI Talking Points to a Fee Negotiation, Inadvertently Opens a Pandora’s Box Filled With Stingy Clients
  • KPMG
  • Technology
  • The Serious Questions

KPMG Brings AI Talking Points to a Fee Negotiation, Inadvertently Opens a Pandora’s Box Filled With Stingy Clients

  • Going Concern News Desk
  • February 10, 2026

As reported by Financial Times on February 6, included in Friday’s edition of Footnotes, and […]

The AICPA Gets the “Professional” Validation They Wanted, Early Career Pipeline Still on Fire
  • Education
  • The Serious Questions

The AICPA Gets the “Professional” Validation They Wanted, Early Career Pipeline Still on Fire

  • Going Concern News Desk
  • February 3, 2026

Remember that drama a couple months back when the Department of Education said accountants aren’t […]

It Seems People Are Still Confused About How to Handle Our First Tax Season Without Checks
  • Tax
  • The Serious Questions

It Seems People Are Still Confused About How to Handle Our First Tax Season Without Checks

  • Going Concern News Desk
  • January 29, 2026

Last March, President Trump issued the Modernizing Payments To and From America’s Bank Account executive […]

Dear IRS, Give Us the Practitioner Party Line NOW
  • The Serious Questions

Dear IRS, Give Us the Practitioner Party Line NOW

  • Adrienne Gonzalez
  • January 27, 2026

Sabrina necro’d this 2020 tweet of hers today and it’s such a good idea we’re […]

What Do We Think About Aprio’s New Catchphrase?
  • Firm Watch
  • Mid-Market
  • The Serious Questions

What Do We Think About Aprio’s New Catchphrase?

  • Adrienne Gonzalez
  • January 14, 2026

Taking a break from a flurry of acquisitions, Aprio announced a “brand refresh” via press […]

PwC Wants to Know What You Do For Fun
  • PwC
  • The Serious Questions

PwC Wants to Know What You Do For Fun

  • Going Concern News Desk
  • January 8, 2026

PwC US chief people and inclusion officer Yolanda Seals-Coffield spoke to CNBC’s Make It for […]

Editor’s Picks: The Funniest, Dumbest, and Okayest News of 2025
  • The Serious Questions

Editor’s Picks: The Funniest, Dumbest, and Okayest News of 2025

  • Adrienne Gonzalez
  • December 31, 2025

Following up yesterday’s article covering the most-read stories of 2025, today we bring you the […]

From ‘Think Like a Manager’ to ‘Please Make Eye Contact’: PwC Adjusts Expectations
  • PwC
  • The Serious Questions

From ‘Think Like a Manager’ to ‘Please Make Eye Contact’: PwC Adjusts Expectations

  • Adrienne Gonzalez
  • December 17, 2025

Do you remember that story from August about how PwC planned to teach associates to […]

Accenture Tests How Far Corporate Renaming Can Go Before Clients Start Mocking You
  • News
  • The Serious Questions

Accenture Tests How Far Corporate Renaming Can Go Before Clients Start Mocking You

  • Adrienne Gonzalez
  • December 4, 2025

As the worldwide consulting market struggles to generate billable hours for at least the third […]

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Career Advice

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Daily Wire is Pissed Off About a PwC Career Program That Excludes White and Asian Candidates

  • Adrienne Gonzalez
  • February 7, 2025

Although this should have been on their radar already because PwC got sued by America First Legal over it two years ago, conservative muckraking site Daily Wire has just now…

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The Only Piece of Advice You Need to Survive Layoffs at Your Firm

  • Adrienne Gonzalez
  • August 7, 2024

Comment on "How are layoffs decisions really made?" via r/Big4 If it backfires so what, they were going to lay you off anyway. I really hope this advice gets sucked…

woman with glasses being interviewed for a job

Weekend Discussion: Let’s Talk Counteroffers

  • Adrienne Gonzalez
  • June 29, 2024

Earlier this week, a recruiter told me a story about a job seeker who was already employed but looking to jump elsewhere. She interviewed with a firm that really loved…

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