Taking a break from a flurry of acquisitions, Aprio announced a “brand refresh” via press […]
Tag: Marketing
Layoff Watch ’25: Baker Tilly Cutting a Few Hundred Internal People
The trend of axing internal people continues. We’ve been informed by multiple tipsters that Baker […]
EY Introduces Us to the Worst Buzzword Yet
It’s been a while since we have covered horrible buzzwords and phrases floating around the […]
Armanino Adds Marketing to the List of Services on Offer
Article image is a still from Armanino’s 2019 recruiting video ‘The Perfect Taco’. Armanino is […]
EY U.S. Chair Kelly Grier Is Super Excited About EY’s Super Bowl Ad, You Guys
All those employees sent packing last September and October and going to unlimited PTO must […]
Layoff Watch ’20: About 40 People In KPMG’s Marketing Department Got Some Bad News to Start the Week
In addition to the 350 or so people who we were told lost their jobs […]
Here’s a Cringeworthy Coopers & Lybrand Super Bowl Ad From 1993
Super Bowl ads usually fall into one of five categories: ones that make you laugh, […]
Here’s the Extended Version of the Horrible TurboTax Ad You’ll See During the Super Bowl
$5.6 million. That’s how much it costs for a 30-second advertisement to air on Fox […]
4 Ideas to Help Accounting Firms Improve Their Marketing
Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As […]
Why Accountants Suck at Marketing
Ed. note: Today we welcome Blake Oliver as a contributor to Going Concern. We interviewed […]
Accounting Firms Have One Use for Marketing
A recent survey found that 75% accounting firms consider revenue growth to be, "the primary […]
Deloitte Reveals the Secrets Behind the Life at Deloitte Twitter Account
How many times have we wistfully wondered "there is no way this can be a […]