$5.6 million. That’s how much it costs for a 30-second advertisement to air on Fox during the Super Bowl this Sunday. But that ad time cost is chump change for Intuit, maker of TurboTax and staunch proponent of charging millions of customers for tax filing services they should’ve gotten for free.
Intuit will be airing a 30-second ad on Sunday for TurboTax called “All People Are Tax People.” But for your viewing (dis)pleasure, it released an extended version of the ad you’ll see during the game. And it’s pretty bad. The J Lo/Shakira halftime performance won’t be this bad. And it’ll have better dancing.
As Adrienne wrote a handful of years ago, “I don’t think I’ve ever seen a good tax commercial,” and this TurboTax ad is no exception:
The only thing this commercial made me want to do is go on YouTube and watch ex-NFL star Billy “White Shoes” Johnson’s touchdown celebration videos.
I would have liked that TurboTax ad a lot better if that dude was in it.