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Accounting Firms Have One Use for Marketing

Posted on August 13, 2015 by Caleb Newquist

A recent survey found that 75% accounting firms consider revenue growth to be, "the primary purpose of their marketing efforts." In other words, partners quote Jerry Maguire while everyone in the marketing deparment rolls their eyes and makes the jerkoff motion.

[AT]

Posted in NewsTagged Accounting firms, Marketing, REAL ORIGINAL

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Another Accountant Superhero Is in Our Midst

  • Caleb Newquist
  • March 10, 2011

You may remember back in January when a PwC employee put down his pencil to – according to his farewell email – fight crime as the caped avenger. At the time, we expressed concern not only because there can’t be two Batmans but because…well, we’re just skeptical of any cube-dweller’s ability to make the streets safe for the rest of us.

Despite our doubts, that hasn’t stopped another accountant, Irene Thomas (aka Nyx), from taking to the streets to fight for truth, justice and all that crap.

By day Irene Thomas says she is a ‘boring’ accountant who lives in a cramped New Jersey flat. By night she puts on a black catsuit and mask with a red belt, gloves and boots, gets into her Honda Accord car and comes out the other side of the Lincoln Tunnel in Manhattan as ‘Nyx’. The 21-year-old is just one member of the Real Life Superhero Project, a group of humans who aim to bring a helping hand to people everywhere and thwart crime on city streets.

It doesn’t appear that Nyx wasn’t born with natural crime fighting abilities, as the Real Life Superhero Project has documented her training on their website. As with all superheroes, there has to be another side to Nyx that we don’t get to see. What kind of pain or personal aguish has she gone through that has caused her to take up this cause? Does the thought of spending hours upon hours in a cube farm staring at spreadsheets haunt her dreams to the point of insomnia, thus leading to the spending her nights running around the City a dominatrix outfit? Is she looking for more from life besides a good paycheck, generous benefits and half-days Fridays during the summer? Or is it something deeper?

‘Like the night, I cannot be proven or disproven to certain degrees – and also much like the night, when morning comes, there will be no trace of me.’

Jesus, who knows. Fly-by-night psychoanalysts are welcome to weigh in now.

Real Life Superheroes [via Daily Mail]

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  • Going Concern News Desk
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  • Adrienne Gonzalez
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