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Accounting Firms Have One Use for Marketing

Posted on August 13, 2015 by Caleb Newquist

A recent survey found that 75% accounting firms consider revenue growth to be, "the primary purpose of their marketing efforts." In other words, partners quote Jerry Maguire while everyone in the marketing deparment rolls their eyes and makes the jerkoff motion.

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Posted in NewsTagged Accounting firms, Marketing, REAL ORIGINAL

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Previous: Yep, Almost All Accounting Firm Partners Are Still White Guys
Next: Accounting News Roundup: Hidden Material Weakness in ICFR; Comely CEOs; Etsy’s Tax Haven | 08.14.15

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Crowe Told Its People Private Equity Might Be Coming So They Didn’t Have to Find Out Through a WSJ Article (UPDATE)

  • Going Concern News Desk
  • June 12, 2026

Ed. note: This article was originally published on October 9, 2025. It was updated on […]

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The Miami Heat Bail Out Tim Hardaway

  • Caleb Newquist
  • January 28, 2011

They aren’t exactly the U.S. Treasury and don’t foresee any populist outrage but Miami Heat Limited Partnership did Tim a fave and bought his 7,500 square foot manse for $1.985 million, according to Tax Watchdog Robert Snell:

The Miami Heat, one of the NBA’s hottest teams, bailed out former star Tim Hardaway, whose namesake son plays for the University of Michigan basketball team, by buying his Miami mansion and clearing up a $120,000 federal tax debt.

Hardaway, 44, ran into tax trouble in June despite being paid more than $46.6 million during his NBA career. The IRS filed a tax lien against his property and the bill listed his 7,542-square-foot mansion in suburban Miami.

For whatever reason, Tim is still crashing there but the Heat are trying to flip the pad for $2.5 mil, so if you’re in the market for 5bed/5.5bath with a full basketball court, make them an offer.

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EY Promises to Increase Starting Salaries to Make Accounting More Attractive

  • Adrienne Gonzalez
  • June 13, 2024

At least they said “attractive” and not “sexy.” According to a press release they put […]

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Daily Wire is Pissed Off About a PwC Career Program That Excludes White and Asian Candidates

  • Adrienne Gonzalez
  • February 7, 2025

Although this should have been on their radar already because PwC got sued by America First Legal over it two years ago, conservative muckraking site Daily Wire has just now…

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The Only Piece of Advice You Need to Survive Layoffs at Your Firm

  • Adrienne Gonzalez
  • August 7, 2024

Comment on "How are layoffs decisions really made?" via r/Big4 If it backfires so what, they were going to lay you off anyway. I really hope this advice gets sucked…

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Weekend Discussion: Let’s Talk Counteroffers

  • Adrienne Gonzalez
  • June 29, 2024

Earlier this week, a recruiter told me a story about a job seeker who was already employed but looking to jump elsewhere. She interviewed with a firm that really loved…

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