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February 8, 2023

Here’s a Cringeworthy Coopers & Lybrand Super Bowl Ad From 1993

Super Bowl ads usually fall into one of five categories: ones that make you laugh, ones that get you in the feels, ones that elicit no feelings whatsoever, ones that make you think, and ones that make you cringe. (We’re looking at you, Intuit.) This ad from Coopers & Lybrand (one of PwC’s parental units), which aired during Super Bowl XXVII in 1993, definitely falls into the cringey column.

A tipster brought this ad to our attention on Friday:

Worst super bowl ad of all time. Coopers and Lybrand In 1993.

Black and white, old gray haired, white guy approaching a stage. No one knew what it meant. Such a downer.

Doesn’t get enough of the disrespect it deserves.

I couldn’t have said it any better myself.

https://www.youtube.com/watch?v=MI6QAZuvLnE

The cost to air this 30-second ad on NBC during the Super Bowl: $850,000.

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