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PwC’s New Name for Booz Worst Marketing Choice Since Coke II

Posted on by Adrienne Gonzalez

Well, we gave it a day and the Internet has spoken: Strategy& is anything but a hit. As we all know, this isn't the first time PwC has made an unfortunate naming choice.

Let's ignore the fact that on its own, "Strategy&" looks more like a typo than a company name. The question everyone was asking today was how the hell do I pronounce this?!

Fret not, PwC thought this through and cleared that up in the press release before you could even ask:

Marking this occasion, Booz & Company has changed its name to Strategy& (pronounced Strategy and). This new name, which will be used alongside the PwC name and brand, reflects the strength in strategy consulting that Booz & Company brings to the PwC Network and the benefits this deal will bring to all clients and stakeholders. After a short grace period, Booz & Company can't legally continue to use the Booz name following the change in ownership.

As Colin pointed out in ANR this morning, what were they going to do, call it PriceBoozerhouse like we all wanted?

Welcoming the Strategy& team to the PwC Network, Dennis Nally, Chairman of PricewaterhouseCoopers International, says, "Today signifies an important step for PwC, our clients and stakeholders. Businesses are navigating unprecedented, disruptive threats and organisations increasingly want the right strategy and the ability to execute it. Together PwC and Strategy& meet this need – delivering superior value to our clients and stakeholders, attracting premium talent and helping businesses around the world build their capabilities on a global scale."

Read Nally's sentence out loud slowly. "Together, PwC and Strategy and…"

Per the Strategy& Twitter account (FYI, the "and" is spelled out), they are "a global team of practical strategists committed to helping you seize essential advantage." Guys, the "strategist" part was explained in your name, what about the and? Strategists and…?

How about when some dude asks you where you work?

"Strategy and"

"Strategy and…?"

"Just Strategy and."

Good luck with that, guys. Maybe Prestige& and Quality& will be enough to save this terrible decision.

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Doing It Right: Not Acting Like an Ass on the Internet

We’ve given you plenty of tips on how not to be an ass on the Internet (sometimes causing you to get pissy with the messenger for calling you out) and also plenty of examples of those who do it wrong (some really, really wrong). So it was thrilling to see the AICPA’s This Way to CPA site take on bad behavior for job-seekers with some of the same tips we’ve been throwing out there all along in Remember your dignity (please). We were especially into this one about acting like an unrefined dolt:

THE BIGGEST DON’T OF ALL

Blab stuff online you can’t take back. It happens. From the typical drunk pic on the Facebook page to the more serious crimes like tweeting the salary you just got offered (especially smooth when the people who already work there see it and instantly pity/hate you), social media blunders are as common as they are hilarious. You heard about the girl who slammed her boss in a status update, then was reminded – by him – that she’d friended him already, right?

Social Media Manager Angela Connor has a simple suggestion to protect yourself against this kind of public blunder. “I don’t care what your privacy settings say; don’t assume anything is private.” This is, of course, the Internet we’re talking about. It’s just too easy for incriminating pictures, swear-packed rants and outright whining about your current job to slip out and become public knowledge.

Surely they aren’t referring to the sort of swear-packed rants that are a mainstay over at Jr Deputy Accountant because, well, let’s face it, that potty mouth nailed me this sweet Going Concern gig.

But if I were to go job hunting tomorrow, my big fat angry mouth would be all over the place ripping on Federal Reserve presidents and verbally bitch-slapping ne’er-do-well Congressmen and most employers aren’t so into that sort of behavior. So let this be yet one more reminder that in this day and age everything you do on the Internet can come back to bite you.

Like that Russian skin flick Caleb made in the early 00s. Google it.

Oh, and can someone please clarify “typical drunken pic on Facebook” for me? I’ve seen plenty of said drunken Facebook pics in my day and am not quite clear on what would qualify as “typical”. Anyone?