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December 3, 2022

names matter

PwC’s New Name for Booz Worst Marketing Choice Since Coke II

Well, we gave it a day and the Internet has spoken: Strategy& is anything but a hit. As we all know, this isn't the first time PwC has made an unfortunate naming choice. Let's ignore the fact that on its own, "Strategy&" looks more like a typo than a company name. The question everyone was […]