Going Concern

Small Business

Local Man’s Brief Big 4 Experience, Stick-Shift Driving Abilities, Lead to Niche Accounting Firm

Caleb Newquist
July 27, 2010

John Finn worked at KPMG in the early to mid-90s. He got into the field because he loved accounting. John discovered what many Big 4 types discover which is the job “involved more travel and schmoozing than it did accounting.” Since he wasn’t feeling it, he jumped ship in ’95, moved to New York and decided to get into showbiz. He landed his first gig doing the books for a film called Sleeping Together and since he could drive a standard transmission, he got to buzz around in the equiptment truck.

It turns out, that John’s marginal experience (three years) in Big 4 turned out to be way – WAY – more than most “accountants” in the movie business:

While he began his solo career with only three years of accounting experience under his belt — none of it in film accounting — inexperience turned out not to be an issue in the industry. “What I found out was that most of my peers were not trained as accountants,” he says. “They were failed screenwriters who really wanted to be in the business. I had a leg up on them because accounting was second nature to me. If you polled the accountants in the business, I would say that nearly half don’t have accounting degrees.”

Word must have gotten around about a real-life accountant doing the books for movie projects and in 1998, he founded JFA, Inc. to handle the expanding empire. That empire also includes IndiePay, a payroll software company that he founded to deal with the ‘archaic’ bookkeeping that was rampant in the industry.

On top of all this, John is in a band, Pispoure’, and wrote a song about how much he loves accounting. The song plays on a loop over at JFA’s website and before you assume that this another accountant failing miserably to exhibit any musical ability, it should be noted that he’s actually a decent songwriter. Anyone that comes up the lyric, “In order to get laid, you must impress our filing clerk,” is a natural talent in our book.

Leaving Big Accounting Firm for Hollywood [The Street.com]

A 5 Step Plan to Passing the CPA Exam for Total Idiots

Adrienne Gonzalez
July 27, 2010

Disclaimer: I was going to use “for Dummies” in that headline but John Wiley & Sons owns that term. Since they’re also Going Concern advertisers, I figured it would be best not to tick them off. So don’t take my headline personally, call it creative license.

So, you want to pass the CPA exam eh? Here is your 5 step plan to get it done. Pay attention, kids, we’re only goince.

1. Apply early As soon as you are eligible to sit for the CPA exam (or even before if you are trying to bypass some state boards’ long application processing times), get your application, fees and fingerprint cards in. Assuming your accounting program did not prepare you for the exam, check with NASBA’s Accounting Licensing Library or your state board to find out everything you need to know about requirements to sit in your state. Remember the CPA exam is uniform meaning you can sit for any state’s exam in any other state as long as you meet their requirements so if you don’t qualify at home, check out other states to see if you can sit there. Point being, you don’t want to have to juggle the exam, work AND a family so get this thing out of the way before you get engaged, promoted and/or knocked up. Trust us on that one.

2. Study OK, I shouldn’t even have to list this as a step but, uh, I’ve had the fortune of working with some of you for years so I feel it necessary to point out that unless you are some freak with a photographic memory, you are going to have to do some studying to pass. The entire exam can take anywhere between 200 and 1000 hours to study for (based on your familiarity with exam topics going into it) so be prepared to put in plenty of hours with your nose buried in your review books. We’re not suggesting you should develop a sick fascination for Peter Olinto but get comfortable with your CPA review instructor(s), you’re going to get awfully cozy for the next couple months.

3. Make some temporary sacrifices Sure there are the odd cases of CPA exam candidates who managed to pass with just a few hours of studying but for most of you, you’re going to have to accept that your life must change to accommodate the CPA exam process. If this means cutting off your needy girlfriend for a few months, grow a pair and tell her to stop bugging you when you’re focused on the exam. Your friends will be there when you’re done and if they aren’t, maybe you should stick to hanging out with other accountants (oh come on, it’s not so bad). Keep in mind the CPA exam torture is temporary and once you pass, you can drink all you want. In fact, you’re probably going to want to once you start nailing those promotions and putting in 80 hour workweeks. Deal.

4. Learn to plan but learn to accept that sometimes things do not go according to plan Shit happens. If you’re studying for the CPA exam, lots of shit happens. Some things are out of your control (busy season, for one) but plenty of things are completely under your control so worry about those and try not to get too upset about the rest. Learn to create a study plan that includes sufficient study time without sacrificing your own sanity (3 hours a day is plenty). Plan your exams well in advance and schedule in some kind of final review 2 – 3 weeks before exam day to be sure you are ready.

5. If you fall off the horse, get back up and kick the horse in the shins A 74 could be the most devastating CPA exam result of all but the reality is that this exam isn’t a cakewalk and you aren’t a failure just because you’ve failed. You’re only a failure if you allow it to keep you from pursuing your goal of CPA licensure. Get up, dust yourself off, learn from your mistakes (your score report is a huge clue into where you need more work) and schedule a retake as soon as possible. It’s entirely reasonable to feel defeated but no reason to pout so knock it off and suck it up. There’s a reason only 40%+/- of candidates pass on the first attempt, this thing isn’t easy on purpose. If it were easy, any idiot with half a brain would be a CPA.

But you aren’t just any idiot, are you? Go get ’em, killer!

Accounting News Roundup: BP’s Ugly 2nd Quarter; Bernanke Backs Extending Some Tax Cuts; Back-to-school Sales Tax Holidays | 07.27.10

Caleb Newquist
July 27, 2010

BP replaces CEO and posts $17 billion quarterly loss [Reuters]
“Oil giant BP Plc launched a plan to repair its battered image in the United States on Tuesday, ditching itsxecutive and promising to slim down by trebling an asset sale target to $30 billion.

However, the company, the target of public anger over its Gulf of Mexico oil spill, tempted further ire by denying it needed cultural change and offsetting the costs of the spill, including expected fines, against its taxes.

The tax move will cost the U.S. taxpayer almost $10 billion.”

Northern Rock CFO Banned And Fined GBP320,000 Over Bad Loans [Dow Jones]
“David Jones, the former chief financial officer of Northern Rock PLC, was Tuesday fined GBP320,000 and barred from working in finance after the Financial Services Authority found he misled investors about the bank’s bad loans in the lead-up to the bank’s eventual collapse.

Jones most recently was CFO at Northern Rock Asset Management PLC, the “bad bank” of the nationalized lender after a restructuring of its operations. He left the company in April because of the FSA investigation, a week after two former colleagues were fined and banned for their roles in making the bank’s 2006 bad-loan figures appear better than they were.”

Where will those next gen clients come from? [AccMan]
And what will ask of their professional service providers? Right now, Gen X and Millenials don’t compromise much of the client base but that will change quickly when Baby Boomers start retiring en masse. What these new business owners will ask of their service providers is not quite clear. Similar to the demands currently placed on employers, service providers will have to be flexible and innovative.

Bernanke Says Tax-Cut Extension Maintains Stimulus [Bloomberg]
“Federal Reserve Chairman Ben S. Bernanke said extending at least some of the tax cuts set to expire this year would help strengthen a U.S. economy still in need of stimulus and urged offsetting the move with increased revenue or lower spending.

‘In the short term I would believe that we ought to maintain a reasonable degree of fiscal support, stimulus for the economy,’ Bernanke said yesterday under questioning from the House Financial Services Committee’s senior Republican. ‘There are many ways to do that. This is one way.’ “

Accounting firm Kaufman Rossin & Co. settles case for $9.6M [Miami Herald]
Kaufman Rossin was the auditor of the two Palm Beach funds that invested over a billion dollars with convicted Ponzi Schemer Tom Petters.

And in case you forgot, convicted forensic accountant and suit lover Lew Freeman was the Chief Restructuring Officer for the Palm Beach funds. Quite the cesspool.

How Low Self-Esteem Can Cost You The Job [Forbes]
Are you a low talker? No one is suggesting that you don’t know what you’re talking about but the perception could be that you don’t and in turn, It could be affecting your career.

Lords to probe audit market [Accountancy Age]
“A recent report from the FRC and FSA criticised the role of auditors during the crisis saying they had failed to tackle management bias.

The Lords investigation will look at basic questions such as wether Big Four dominance increases the price of audit and whether the market needs to be opened up.”

Oracle’s Ellison: Pay King [WSJ]
$1.84 billion over the last ten years is not too shabby.

Sales tax holidays 2010 [Don’t Mess with Taxes]
Kay Bell has a rundown of the sixteen states that are having sales tax holidays right before the kids go back to school.

Will a Fear of Flying Be a Problem for a Future Big 4 Auditor?

Daniel Braddock
July 27, 2010

Happy MOANday, people. I received the following email last week and wanted to share my response with all of you. Please comment below if you are or have ever been in a similar situation, and detail how your respective firm responded.

I have a question that I can’t seem to have answered anywhere. I just finished my sophomore year a prestigious university in the northeast and am considered working at Big 4 for a few years for the resume stamp so I could transfer for better pay/work-life balance. One thing that interests me is how much traveling is required in the audit department if you work in a big city like NYC…are most of the client sites local or will a lot of flying be involved. The reason I ask is because I have an intense fear of flying and I am wondering if this will be a deal breaker. I would be more than happy to DRIVE anywhere or take Amtrak but I seriously do not want to fly. Would working for Big 4 in NYC, Boston, Chicago, etc give me the flexibility that I seek in terms of flying, or should I be considering another career? Thanks for your time!

The easy answer: Talk to the recruiters that visit campus. I don’t know how hard you’ve looked for an answer but the recruiters are campus know (or should know) their firm’s HR policies well enough to answer the question.

The must-give-Caleb-400-words-of-content answer: Generally speaking, intensive travel is generally affiliated with large corporations with resources in several states or countries; more times than not these businesses are headquartered in the larger cities you mentioned. For example: it is entirely possible to work on a large multinational corporation based in New York City that has factories in several states. Depending on the scope of the audit and the resources of firm, staff auditors occasionally have to travel to the remote sites and perform fieldwork. Most auditors welcome the travel as “part of the job” and enjoy a change in working environment (even if the environment is a chemical plant in Arizona). But because of your legitimate fear, this is obviously not something you’re interested in. I wouldn’t worry, and here’s why:

The advantage to working in a larger office is that the Scheduling team can better accommodate your request not to be assigned to engagements where air travel would be required. However, that’s not to say that should your office location be a smaller office (say, Pittsburgh), your request would be met with a “too bad for you” response. It is in the best interest of the firm to handle needs like yours in a professional manner.

My advice to you is to be discreet but upfront and honest with the firm you choose to worth with. Discuss the need to be on local clients, and remember – the vast majority clients in larger cities are accessible by mass transit or car. I have no doubt that you will have a successful career in public, even if you are there for the “résumé stamp.”

Quote of the Day

Are Face Tattoos a Dealbreaker at PwC?

Caleb Newquist
July 27, 2010

“I’m guessing that if Mike Tyson walked into a job interview for a financial analyst position at PricewaterhouseCoopers with his half-face tribal tattoo, he probably wouldn’t be asked back for a second interview.”

~ Brie Reynolds, over at Ology, is making the assumption that the baddest man on the planet wouldn’t be able to provide the PwC Experience.

Deloitte

Deloitte Survey: Once this Ship Turns Around, People Are Going to Start Jumping

Caleb Newquist
July 27, 2010

Deloitte’s 2010 Ethics & Workplace Survey tells us what most of you have been thinking since 2007 (if you haven’t been laid off that is), that you are GTFO of your current job. Everyone is just sitting tight until the economy to turns around.

While that might not exactly be a newsflash, the reasons for the anxious ship jumpers is primarily due to lack of trust and communication from their companies. Deloitte knows a little bit about this since the firm admitted to handling its own communication regarding layoffs “poorly.”

According to Deloitte LLP’s fourth annual Ethics & Workplace Survey, one-third of employed Americans plan to look for a new job when the economy gets better. Of this group of respondents, 48 percent cite a loss of trust in their employer and 46 percent say that a lack of transparent communication from their company’s leadership are their reasons for looking for new employment at the end of the recession. Additionally, 65 percent of Fortune 1000 executives who are concerned employees will be job hunting in the coming months believe trust will be a factor in a potential increase in voluntary turnover.

So. The question of the day is, are you leaving your firm or company as soon as this economy takes off? You have to admit, you could waiting awhile. Of course since it’s compensation season for the major accounting firms, it may not even come to that.

The IRS Is Giving Small Nonprofits One Final Chance to File Their 990s

Caleb Newquist
July 26, 2010

Remember the IRS’ failed outreach to small nonprofits back in the spring? Yeah, the May 17th deadline threw a lot small NFPs for a loop and they up and missed the filing deadline completely.

IRS Commish Doug Shulman figured that, despite the unprecedented outreach, the whole snafu was his bad and that nonprofits shouldn’t worry their pretty little heads about missing the deadline, the Service will still take your 990, tardiness notwithstanding.

But that can’t go on forever now, can it? Accordingly, the IRS set a new deadline today to file the 990s and it’s set for a much more memorable October 15th.

WASHINGTON — Small nonprofit organizations at risk of losing their tax-exempt status because they failed to file required returns for 2007, 2008 and 2009 can preserve their status by filing returns by Oct. 15, 2010, under a one-time relief program, the Internal Revenue Service announced today.

The IRS today posted on a special page of IRS.gov the names and last-known addresses of these at-risk organizations, along with guidance about how to come back into compliance. The organizations on the list have return due dates between May 17 and Oct. 15, 2010, but the IRS has no record that they filed the required returns for any of the past three years.

“We are doing everything we can to help organizations comply with the law and keep their valuable tax exemption,” IRS Commissioner Doug Shulman said. “So if you do not have your filings up to date, now’s the time to take action and get back on track.”

It’s simple people. If your gross receipts are under $25,000, get yourself a 990-N (e-Postcard), fill it out and you’re done. If you have receipts up to $500k, you’ll have to fill out either Form 990 or 990-EZ which will probably take you all of 15 minutes.

Get it? No more blowing this off. OCTOBER 15TH is the drop dead date. After that, Shulman & Co. will be busting down the doors to inform you that you’re no longer tax exempt. And trust us, you don’t want to deal with that.

IRS Offers One-Time Special Filing Relief Program for Small Charities; Oct. 15 Due Date to Preserve Tax-Exempt Status [IRS]

Job of the Day

Job of the Day: Majestic Research Needs a Senior Financial Analyst

GoingConcern
July 26, 2010

Majestic Research Corp. is looking for an experienced professional to fill a financial analyst role on their finance and operations team in New York.

Responsibilities include preparation of monthly reporting and tracking financial metrics.

Qualifications include 3 to 8 years experience as a financial analyst or a large accounting firm and highly proficient with Excel and Access. Experience with Great Plains is a plus.

Company: Majestic Research Corp.

Title: Senior Financial Analyst

Location: New York

Responsibilities: Prepare monthly reporting packages that enable the company to track financial and business metrics including revenue, bookings, salesperson productivity, and renewal rates; Lead budget process and monthly variance reporting; Responsible for sales bookings validation and database maintenance; Work with the accounting team to prepare GAAP-based monthly financial statements; Prepare cash flow, income statement, and balance sheet projections under various scenarios; Various ad hoc reporting and analysis for senior management.

Qualifications/Skills: Excellent accounting skills and understanding of how to prepare financial statements; Highly proficient with Microsoft Excel and strong knowledge of Microsoft Access; Ability to generate reports and pivot tables using Microsoft Excel. Ability to create and maintain reporting files and queries using Microsoft Access; Ability to interact with all levels of an organization; Experience with MS Great Plains is a large plus.

See the entire description over at the GC Career Center and visit the main page for all your job search needs.

News

Talking Social Media With the New Jersey Society of CPAs

Adrienne Gonzalez
July 26, 2010

From the very first day we swapped our totally unprofessional Twitter account for one with less F-words and started finding accountants to follow, we have been constantly impressed with the concentration of accounting folks in social media. But in the constantly-evolving world of Internet communication, there are always a few bright spots that stand out as ahead of the curve, and the New Jersey Society of CPAs’ communications strategy sets itself apart as one such bright spot.

We were able to get a few moments with NJSCPA’s Don Meyer to discuss their strategy, successes and the drive behind their major social media push of the last three years. Operating with three goals in mind – driving member retention through a greater level of engagement for current meorking and learning opportunities for current members; supporting existing membership acquisition programs – the NJSCPA has learned to use the power of blogs and social networking to reach potential, new and long-time Society members as well as CPA exam candidates across the country. Turns out that we got way more insight into the NJSCPA social media brain than we can share here and were terribly impressed by their varying campaigns, daring strategy and dedication to delivering information.

AG: First things first: let’s talk about your social media campaigns. What sort of things are you heavily involved in and why?

DM: We launched our first blog, NJSCPA Exam Cram, about three years ago to help guide student members and exam candidates through the exam process. We’ve been on Facebook for almost two years and have attracted more than 1,800 fans. We developed our page to maintain contact with student members who sometimes change mailing addresses and emails following graduation, but we now find that the page is a valuable source of professional and Society information for members in all age groups. Our LinkedIn group, launched almost two years ago, serves much the same purpose, providing information for our members and a place for them to connect. We jumped into Twitter about a year ago. We currently have more than 700 people following us. Our Twitter page is linked to our news blog, CPA Observation Post. We use those tools to provide daily professional and Society updates, but we also use Twitter and the blog to help NJ accounting firms promote themselves.

AG: Is there anything you’ve tried that hasn’t worked out as well as you’d hoped?

DM: We tried a financial literacy blog, but we couldn’t generate much interest. I think there may be too much competition out there and we couldn’t find the right niche. Our financial literacy Facebook and Twitter pages have not taken off as quickly as we had hoped.

AG: Anything that really surprised you when it comes to social media?

DM: I was not a believer in Twitter before we started using it extensively last year. Now I think it’s my favorite social media site. I think it’s a great tool for disseminating news and information quickly and easily. I’m also surprised how successful our Facebook advertising has been. I was skeptical that anyone on Facebook would click on ads promoting our page, but it’s played a key role in helping us promote our presence.

AG: The NJSCPA Exam Cram blog has been around for awhile (we noticed it quite some time ago) and seems to get a great response. Can you tell us more about how this came about and how you select exam candidates to participate? Do you follow them after they’ve successfully completed the exam?

DM: Many of us involved in the Society’s student outreach programs have never taken the exam, so we felt we needed to get the perspective from aspiring CPAs who had experienced the ups and downs. This way if a student or candidate asked us a non-technical exam question (e.g. in what order should I take each section, how should I study, how do you feel when you fail one part of the exam, etc.) we could refer them to the blog. We started out with one blogger but soon discovered that work and personal commitments would preclude any blogger from posting as often as we would like. So we gradually added more bloggers. At the moment, we have five CPA Exam candidate bloggers and one staff person blogger, Janice Amatucci. We don’t have a set procedure for how we pick our bloggers. We ask student members who have been involved with the Society through one of our various student programs or simply ask for volunteers via email or at events. The first five bloggers all passed the CPA Exam and continue to contribute to the NJSCPA by writing articles, serving as team leaders at student events or attending other Society events. To date, we’ve attracted more than 72,000 pageviews.

You can find the NJSCPA all over the place online here.

PCAOB

Who Should the Next PCAOB Members Be?

Caleb Newquist
July 26, 2010

Since the PCAOB is here to stay, the SEC figured it was probably best that they get some people sit on this thing to, ya know, help protect the investors, the public at large, so on and so forth.

The problem, as it appears to us, is that Mary Schapiro and the gang are plumb out of ideas for nominations. Accordingly, they’re out there looking for help from some of the best and beardest, including the Beard, acting PCAOB chair Dan Goelzer, AICPA President and CEO Barry Melancon and a few other noted notables.

However! Just because Mary Schapiro sent these people personal letters begging for some ideas, that doesn’t mean she won’t listen to yours. You can fire any names you have in mind to Board-recommendations@sec.gov. The Commission appreciates the help.

The SEC does point out that the appointees need to be “prominent individuals of integrity and reputation who have a demonstrated commitment to the interests of investors and the public, and an understanding of the responsibilities for and nature of the financial disclosures required of issuers under the securities laws and the obligations of accountants with respect to the preparation and issuance of audit reports with respect to such disclosures,” but we feel that’s subject to interpretation.

Hopefully the noms will include a few wild cards that could stir things up a bit. Sam Antar comes to mind, although the criminal record could be a bit of a problem. Francine might be up for it? We haven’t asked her yet, just throwing it out there. More suggestions welcome.

Spotlight on PCAOB Nomination Process [SEC]

Compensation Watch ’10: KPMG Puts Some Ballpark Figures Out There

Caleb Newquist
July 26, 2010

Since it’s Monday in late July (and many people probably had one old fashioned too many last night) we figured this day would have gotten off to a slow start. Well, we’re in luck! KPMG comes roaring out of the gate today with a little compensation update from none othercall me Rudy” Veihmeyer and Henry Keizer.

The news? Well, the promotions bonuses have caused some belly aching so the boys thought they would give you a sneak peak at what you can expect come merit increase time:

Update on Our Plans for 2010 Compensation
A Message from John Veihmeyer and Henry Keizer
8:19 AM ET, July 26, 2010

In April, we told you that there would be compensation increases for the great majority of our people and, assuming KPMG meets its FY10 plan, higher bonuses than last year for EP performers, and bonuses for higher performing SP employees as well. Now, as we head into the fourth quarter, we would like to provide you with an update on this matter. As you view this information, please keep in mind that compensation increases are determined on an individual basis, and reflect each employee’s role, skills, performance, geography, and experience, among other factors.

· Merit and Promotion Increases – For employees who are not being promoted, we expect SP performers will receive merit increases that will range from the low to the mid-single digits; EP performers will receive increases up to the high-single digits and in rare cases double digits.

In addition to any merit increases, employees who have been promoted should expect to receive a promotion increase of approximately 5 percent, with one exception: newly promoted CSD Managers should expect to receive a promotion increase of approximately 10 percent.

· Variable Compensation – The FY10 pool for variable compensation will be more than double what it was last year. This means that EP-rated employees will generally receive bonuses that are significantly higher than those of last year. In addition, approximately the top half of our SP performers will also receive variable compensation awards.

Please keep in mind this information is preliminary. Final compensation decisions will be made based upon our full-year results, so the ranges above could be adjusted based upon our firm’s performance between now and September 30. But, consistent with our commitment to keeping the lines of communication open, we wanted to share with you our best current forecast about these important matters.

In line with our compensation philosophy and our focus on a high-performance culture, we remain committed to sharing the rewards of the firm’s financial performance with our employees and providing a competitive total compensation package that differentiates exceptional performers with superior rewards. As we have said before, the strong foundation we have built within the firm, as well as our near- and longer-term business prospects, make us very optimistic. But to finish this year strong and begin FY11 on a positive track, it is critical that we continue to drive a high-performance culture by doing our best work, providing the highest-quality service to our clients, growing our business, and operating efficiently.

Thanks again for your continued hard work and for all you do to help our firm succeed!

So now that you have that to chew on for your last Monday in July, feel free to discuss the “low to the mid-single digits” for the strong and “high-single digits and in rare cases double digits” for the exceptional. And if you’ve got thoughts on the variable comp pool, you can go there too, if you like. Keep us updated.

Careers

Big 4

News

Technology

Practice Management

Site Search

Twitter Feed

Get the Accounting News Roundup

Quick Reads

Sponsored Content

Get the Accounting News Roundup

Remote Bookkeeping, Accounting, Tax and Audit Positions

AO: Senior Accountant, Advisor

Remote Tax Advisor, CPA Firm

Remote Bookkeeping, Accounting, Tax and Audit Positions

AO: Senior Accountant, Advisor

Remote Tax Advisor, CPA Firm