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Uh Oh, PwC Is Up to Something

By "something" we mean "aggressively enshittifying their product." Bet clients and prospective clients will just love that. Financial Times reports that their birdies are pointing to an overhaul in consulting…

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Apparently Shouting “Promote Me! Promote Me!” in a Partner’s Face Can Get You Promoted at Deloitte

Over in Ireland there's a case before the Workplace Relations Commission (WRC) right now that may be of interest to our readers, our readers being people who are all too…

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guy getting a coffee from his AI buddy

AI Will Be EY Auditors’ New BFF, According to EY

While staff in tax at EY US will soon be spending more time with their flesh-based colleagues due to a return-to-office mandate that requires them in the office for an…

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Once Again, a Mid-Tier Firm Beat Out Big 4 on This ‘Best Companies’ List

Fortune has released its Best Companies to Work For list for 2026 and we just realized we didn't cover it at all last year. Shrug, it's all just marketing anyway.…

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Layoff Watch ’26: The King’s KPMG Kindly Asks 600 Auditors to GTFO

We covered this story in yesterday's Monday Morning Accounting News Brief but it's significant enough news to earn its own spot in a separate article as it's a large market…

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News

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exterior of PwC building

Uh Oh, PwC Is Up to Something

By "something" we mean "aggressively enshittifying their product." Bet clients and prospective clients will just love that. Financial Times reports that their birdies are pointing to an overhaul in consulting…

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Paper speech bubble with the word "OOPS" on a yellow background.

Faced With PR Nightmare Due to Email Mistake, Becker Chooses the “Fine, Everyone Wins” Option

While I'm sure a majority of our readers got their CPA review courses for free through whatever firm hired them after graduation, for those going it alone the cost of…

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Monday Morning Accounting News Brief: Tax Day Used to Be a Big Party; A Tale of Two PwCs | 4.13.26

Good morning, brave soldiers of the spreadsheets. Set yourself a calendar reminder to check in with your favorite tax person some time later this week, see how they're doing. How…

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Friday Footnotes: Feds Get a Tax Preparer in Their Biggest Pandemic Relief Bust Yet; AI Is Coming For Offshore Busy Work | 4.10.26

Footnotes is a collection of stories from around the accounting profession curated by actual humans and published every Friday at 5pm Eastern. While you're here, subscribe to our newsletter to…

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illustration collage of stressed woman at work

Apparently Shouting “Promote Me! Promote Me!” in a Partner’s Face Can Get You Promoted at Deloitte

Over in Ireland there's a case before the Workplace Relations Commission (WRC) right now that may be of interest to our readers, our readers being people who are all too…

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Technology

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guy getting a coffee from his AI buddy

AI Will Be EY Auditors’ New BFF, According to EY

While staff in tax at EY US will soon be spending more time with their flesh-based colleagues due to a return-to-office mandate that requires them in the office for an…

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ICYMI: According to This AI CEO You Won’t Have to Go to Work in a Year

Commence to fantasizing about what you'll do with all that glorious free time when you lose your job to AI in 12-18 months because that's the confident prediction made by…

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Another Early AI Accounting Startup Just Bit the Dust

TIL that early AI accounting platform Botkeeper has died. I found out via this CFO Brew article which pointed to a post on Botkeeper's own site. Turns out r/accounting was…

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KPMG Brings Cheating Into the AI Age By Using AI to Cheat on AI Exams

The image is upside down because Australia. This story sounds like a joke but we assure you it is not. KPMG Australia has expanded KPMG's storied cheating repertoire by being…

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KPMG Brings AI Talking Points to a Fee Negotiation, Inadvertently Opens a Pandora’s Box Filled With Stingy Clients

As reported by Financial Times on February 6, included in Friday's edition of Footnotes, and widely chuckled at by public accountants both current and former across the world since, KPMG…

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Practice Management

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Top Remote Tax and Accounting Candidates of the Week | October 16, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | October 2, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | September 25, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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tax hiring season

Top Remote Tax and Accounting Candidates of the Week | September 18, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | September 4, 2025

Struggling to Find Remote Accounting Talent? We’ve Got You Covered. If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're not…

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Quick Reads

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Here Are Tax and Audit Salaries at Top 25, Top 300, and Regional Firms

Recruiting firm Brewer Morris has released its 2025 US CPA salary guide and should you want to read the whole thing you can request it from them here. Perhaps you,…

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Friendly Reminder Not to Work Yourself to Death For This Profession

Saw this on the bird app yesterday and thought its message would be worth passing along what with 20 days remaining until April 15 and nerves as strained as ever…

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Accounting Firm Abruptly Nopes Out of Tax Season Early (UPDATE)

Ed. note: An earlier version of this article's headline stated the sheriff is investigating. The Alexander County Sheriff's Office informed us they are not investigating, only fielding calls from the…

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This Deloitte Office Has Eliminated Trash Cans at Desks to Make Staff Get Up Off Their Asses

Boston Business Journal wrote an article about Deloitte's new office in Boston and for some reason they chose to lead with this: You won’t find trash cans at the desks…

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The IRS Decided to Troll Tax Pros For 10/15

We realize the decision to run maintenance on IRS systems likely isn't made by anyone who understands deadlines but surely someone who does could inform the IT department of these…

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Top Remote Accounting Freelancers: February 3, 2024

Looking to staff up for a season or hire a freelancer for a project? Accountingfly is ready to partner with you! Gain full access to a pool of highly skilled…

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10 Essential Project Management Principles for Accounting Firms

Every accounting firm struggles with project management, with smaller practices that are rapidly expanding taking the brunt of the damage. As your firm adds new clients, takes on more work,…

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6 Ways Email is Secretly Destroying Your Accounting Firm

Email: The word itself sounds innocent, doesn't it? Kind of like "snail mail," but faster, sleeker, and without the slimy trail. But don't be fooled—email is secretly a sinister beast,…

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Don’t Grow Your Accounting Firm Out of Business! Break Up With These Unscalable Practices Now

Business growth is always a high priority for accounting firms, especially small-to-midsize practices. Take care, though, because growth can be a double-edged sword. If your firm expands too quickly or…

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How Do I Get into a Big 4 Tax Specialty Group Without a ‘Preferred’ Degree?

Today in “fish my career out of the crapper,” a recent grad has started a masters program hoping to get into a speciality tax practice with a Big 4 firm. However, the reader is concerned that their program won’t be attractive the speciality groups. HELP!!

Have a question about your career? Worried that your porn star spouse might derail your path to partner? Need advice on broaching the subject of the shitty coffee in your office? Email us at advice@goingconcern.com and we’ll be sure that you get the help you need.

Back to our accountant-to-be in jeopardy:

I graduated from undergrad with a degree in accounting in April of this year and immediately began a masters of accountancy program in the Boston area. I did not have an internship since I chose to study abroad instead. I am fluent in Korean, and am interested in tax issues encountered by expatriates and multinational corporations. I am also interested in valuations for M&A. I have wanted to work in a Big 4 or other large accounting firm in the business advisory or tax divisions. However, looking at the job requirements for the positions in these two divisions, the firms prefer students with degrees in economics, finance, taxation, and even JDs and LLMs. My program, on the other hand, is more of a general accounting program geared towards auditing and preparing students for the CPA exam. So, my question is, “how can I get a job in tax or advisory–preferably dealing with tax issues–without experience or a ‘preferred’ degree?” The simple answer would be to just apply and point out the interests that I have, but would this accomplish anything more than alienating myself from potential employers and positions in assurance that could get me in the door and eventually onto the career path that I desire?


While your advanced degree will help your chances with the Big 4, we are wondering why you didn’t go with a program that would have allowed you to pursue a tax concentration, since that is your primary interest.

But never mind that, the issue at hand is how you get into these specialty groups without experience or a preferred degree. The answer is: it will be tough. You do have the advantage of being bilingual which will be extremely attractive, especially for any international speciality groups. If you can land a tax position, leverage this strength and communicate your interest in areas of expats and multinational issues. If you’re feeling really ambitious and learning a new language is easy for you, consider picking up a little Mandarin or Japanese to give you an even bigger advantage over your peers.

That may sound crazy but it will make you stand out from other people competing for these sexier jobs in specialty tax and advisory and like you said, if you just have a plain-Jane Masters and not the ideal background, you’ll need to make yourself stand out somehow. These groups are small and they don’t take on many new hires and yes, they do prefer people with the degrees you mentioned.

You also ask, “would this accomplish anything more than alienating myself from potential employers and positions in assurance that could get me in the door[?]” Again, if you’re interested in tax, why are you thinking about interviewing for audit positions? It will make your path to the speciality groups longer and even more difficult. Only pursue this if it’s the last resort.

Get into the tax practice if you can and go from there; your interest in international groups will seem less self-serving. You’ll probably have to do some time in compliance but that will serve as a good foundation for your career goals.

Promotion Watch ’10: KPMG Admits 58 New Partners in U.S.

Despite the Irish blowing it against Michigan, John Veihmeyer managed to compose himself and still allow a few more lucky girls and boys take a seat at the big table.

Congratulations to Our New U.S. Partners

A Message from John Veihmeyer and Henry Keizer 8:56 AM ET, September 15, 2010

We are proud to announce our 58 new partners in the United States!

Through their passion for quality and unyielding commitment to integrity and outstanding service, these new partners are role models for high performance within our organization.

Their dedication to the highest standards of technical excellence, professionalism, teaming and relationship building has helped us make great strides in achieving each of our strategic priorities. And their continued leadership will be essential in capitalizing on the opportunities ahead.

Each of these women and men strive every day through their support and mentoring of fellow professionals to make KPMG an Employer of Choice. They have unique perspectives and experiences – 38% of this year’s new U.S. partner class are women and ethnic minorities. In addition to their diverse backgrounds, over half have worked in more than one office — many on global assignments — and almost 1 in 5 have worked in more than one function. These impressive individual accomplishments exemplify that KPMG truly is a “great place to build a career.”

The significant contributions that these outstanding individuals have made to our firm would not have been possible without the encouragement of spouses, family, friends, co-workers, and mentors, so we also want to thank all those who have supported our new partners through their careers.

Congratulations again to all of our new U.S. partners. Our partners across the firm are proud to welcome them into the KPMG partnership.

Breakdown by practices
Audit: 24
Tax: 12
Advisory: 21
Office of General Counsel: 1

Congrats to all the new partners!

Area Accountant Desires Government Job More Than Porn Star Wife

Last summer, you may remember hearing about an accountant in Florida who was fired from his job as Town Manager of Fort Myers Beach because his wife was a porn star.

At the time we wondered how an injustice of this magnitude could occur in this great land of ours. If an accountant can’t marry a porn star and be a public servant, is this really the country we want to live in?


Despite that setback for FREEDOM, Scott Janke – the accountant and husband of porn star in question – is trying to become the City Manager of Flager Beach, FL and he has supporters stating that he’s the best man for the job, so on and so forth.

However, Janke’s supporters aren’t concerned that the porn star wife (which they say wasn’t an issue to being with) and Hustler pinup – Anabela Mota Janke, aka Jazella Moore (most definitely NSFW) – will not be a problem this go round because Janke and Jazella are separated.

“I think that he’d be a really good city manager,” Flagler Beach Commissioner Jane Mealy said. She said Janke’s wife’s profession wouldn’t factor into her decision.

“As far as I’m concerned, it has no impact,” Mealy said.

Mealy predicted that “by next week, people will have forgotten” about any controversy surrounding Janke.

Maybe that’s because Janke said Tuesday that he and his wife are separated.

Now you could debate the pros and cons of dating a porn star until Jenna Jameson comes home but in this particular case, Janke really sounds like he wants to be a City Manager/Planner. Janke must have figured that he didn’t have to settle for a woman with D-level acting skills and a D-cup rack when he could have a whole city on its knees.

He’s an accountant; she’s a porn star. And their life’s no bed of roses. [FloriDUH]

Accounting News Roundup: Liz Warren to Be Geithner’s Sidekick; Chicago Accountant Gets 23-Year Sentence for Ponzi Du Jour; Gibbs, Boehner Tweet Over Tax Cuts | 09.16.10

White House Taps Consumer Adviser [WSJ]
“President Barack Obama this week will appoint Elizabeth Warren to a lead role setting up the new Bureau of Consumer Financial Protection, two Democratic officials said, a move that will allow the White House to avoid a messy Senate fight over her role.

Ms. Warren, currently a professor at Harvard Law School, will be named an assistant to the president and special advisor to Treasury Secretary Timothy Geithner in charge of launching the new agency and setting its mission. She was a candidate to be the agency’s first director, a position that remains unfilled, but would likely have confirmation because of opposition in the Senate.”

What is Accounting? [White Collar Fraud]
It’s sort of like arithmetic but not really. Former Sam Antar nemesis, Howard Sirota, explains in a video over at WCF.

Chicago-Area Man Is Sentenced to 23 Years for Running 22-Year Ponzi Scheme [Bloomberg]
“Frank Castaldi, who ran a Chicago- area Ponzi scheme for 22 years that cost victims $31.6 million, was sentenced to 23 years in prison today in federal court.

For 22 years, Castaldi, 57, of suburban Prospect Heights preyed upon elderly Italian immigrants, U.S. District Judge John Darrah said today before handing down the sentence.

‘This is an offense of huge magnitude,’ the judge said after hearing from victims of the scheme in a packed courtroom. ‘It involved hundreds of victims. It involved millions of dollars.’

In an August 2009 plea agreement, Castaldi said he had raised more than $77 million from 473 groups and individuals. First charged in January of last year, he admitted to mail fraud and to trying to thwart a U.S. Internal Revenue Service probe.”

Regulators to Target ‘Window Dressing’ [WSJ]
“Federal regulators are poised to propose new disclosure rules targeting “window dressing,” a practice undertaken by some large banks to temporarily lower their debt levels before reporting finances to the public.

The Securities and Exchange Commission is scheduled to take up the matter at a meeting Friday and is expected to issue proposals for public comment. The action follows a Wall Street Journal investigation into the practice, which isn’t illegal but masks banks’ true levels of borrowing and risk-taking.”


Banks take over record number of homes in August [Reuters]
“A record number of homeowners lost houses to their banks in August as lenders worked through the backlog of distressed mortgages, real estate data company RealtyTrac said on Thursday.

New default notices decreased at the same time, suggesting that lenders managed the flow of troubled loans and foreclosed properties hitting the market to limit price declines, the company said.

Root problems of high unemployment, wage cuts, negative home equity and restrictive lending practices persist, however, pointing to lingering housing market pain.”

Jon Stewart: Robert Gibbs and John Boehner on the Bush Tax Cuts [TaxProf Blog]

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Faces of Debt
www.thedailyshow.com
Daily Show Full Episodes Political Humor Tea Party

A Big 4 Identity Crisis?

“The Big 4 don’t even like being called AUDITORS. Rather they provide ‘ASSURANCE Services,’ and act as ‘TRUSTED ADVISORS.’ This isn’t just rhetorical. It’s a cynical PR move and an effort to limit their liability.”

~ Francine McKenna, who will be on a panel with Lehman Brothers Bankruptcy Examiner Anton Valukas, NYT Chief Financial Correspondent Floyd Norris and others, discussing the financial crisis.

An IRS agent walks into a bar…

…which is never good.

IRS agents searched Vic’s Food and Spirits, which is owned by Vic Center, at about 9 a.m. Tuesday as well as two other properties owned by Center, said an employee.

“We had a visit,” said Warren Oliver, the tavern’s bartender. “They took all of our lists, numbers and papers — everything, with them.”

Young Buck feels your pain, Warren Oliver.

IRS agents search area tavern [Dayton Daily News]

Time Warner Cable CFO Pretty Frank About How Crappy Things Look

That, or Robert Marcus needs a little training in positive spin:

The environment for cable television subscribers is “very, very weak,” according to Time Warner Cable Inc. (TWC) Chief Financial Officer Robert Marcus, and the company may actually see the total number of subscribers to its television, Internet and telephone services shrink during the current quarter.

The statement, made Wednesday at a Bank of America Merrill Lynch conference in California, caused Time Warner Cable stock to lose as much as 5.3% in Wednesday afternoon trading immediately after Marcus delivered his opening remarks.

Marcus said August saw the “usual uptick in subscriber performance,” as children went back to college, but unemployment, high vacancy rates in housing and “really anemic new home formation” are “resulting in some pretty weak subscriber numbers.”

Time Warner Cable Stock Sinks After CFO’s Downbeat Remarks [Dow Jones]

CFOs Want Tech Investments to Pay Off…Stat!

This story is republished from CFOZone, where you’ll find news, analysis and professional networking tools for finance executives.

CFOs and CIOs have very different priorities when it comes to IT spending, and that dichotomy is not likely to change any time soon, even as IT budgets are starting to once again increase.

After being slashed to almost nil during the height of the crisis for many corporations across sector and size, IT budgets are beginning to rise.

But CFOs are keeping a keen eye on where that money is going and still expect a relatively swift return on investment (ROI) in order to consider anything beyond maintenance and upgrades.


They want to clearly see that ROI—whether it be through qualitative measures, like better compliance or improved risk management, or through quantitative measures like reductions in days sales outstanding (DSO) or decreased cost-per-check.

As Craig Himmelberger at SAP said in a recent interview I did for Global Finance magazine: “People don’t want to rip and replace systems that are still functioning well, so a lot of the investments we see now are incremental.”

This IT budget allocation is likely to continue for the near future, at any rate, regardless of what CIOs may want. However, there does have to be a balance. At some point when liquidity risk fears begin to subside, CFOs will once again be more open to their CIOs’ suggestions for IT spending.

And what CIOs want to see is more spend on innovation, as Ellen Pearlman noted in her blog on CIOZone.com last month.

She quoted CXO Art Sedighi as saying: “In the current time and environment, the biggest challenge is [to] convince upper management to open up their wallets again after almost 3 years. The IT staff has been pulling things together with nothing short of band-aids since 2008, and things are about [to] fall apart. All management sees is the fact that spending was down, and they survived.”

Pearlman points out that while most execs believe that IT innovation is important, companies have consistently slashed spend on innovation over the past decade. In an AT Kearney study, executives cited IT innovation spend of 30 percent in 1999, compared with just 14 percent by 2009.

In the study, 45 percent of IT budget went to improving operations and 41 percent went to business enablement/process improvement. Most respondents felt that 24 percent of the IT budget should be directed towards innovation.

The current budget split certainly meshes with the continued corporate focus on driving down costs across the working capital chain. Indeed, it may be quite some time before CIOs get their dream IT allocation.

Let’s Discuss: Best Accounting Programs According to Recruiters

Yesterday the Journal got into the ranking act with their list of colleges based on recruiters’ preferences. The accounting program rankings aren’t too surprising but we called in the friendly HR professional and recruiting maven Dan Braddock to discuss the rankings. First things first however – the pecking order:

1. BYU
2. Wisconsin-Madison
3. Illinois-Champaign
4. Minnesota
5. Penn State
6. Michigan
7. Maryland
8. Cal-Berkley
9. UCLA
10. Ohio State
11. NYU


What follows is my chat with Dan-o as he tries to break this dorong>: Okay, let’s kick this off. You sent me a link to some WSJ article about the school rankings based on recruiter opinions.
CJN: I did. Personally, I find it hard to take the list too seriously without Texas-Austin or Notre Dame on it.
DWB: It makes perfect sense as to why they’re not on the list.
CJN: Explain, that sounds like crazy talk.
DWB: This isn’t based on caliber of program; it’s a list of what recruiters find to be the “best” schools. Take a look at the list of Best Accounting Schools. First, those schools are huge; many of them are state schools. Recruiters get the most “bang for the buck” out of schools like this. Second, if you mapped these out, they’re schools that can can service as feeder programs for multiple offices. For example, Deloitte can visit UCLA and find potential candidates for their California and west coast offices. This removes the necessity to visit several smaller schools across the same geogrpahic region. Penn State services Philly, Pittsburgh, D.C., Baltimore, New Jersey, and New York City. Lehigh University in eastern PA is a much better accounting program than Penn State, but has a smaller geographic reach and a smaller pool of students.
CJN: But doesn’t the #1 school, BYU, buck that idea completely? Their enrollment is small by comparison and Salt Lake City is a relatively small market
DWB: BYU has more than 25,000 undergrads from every state in the country – again, national reach.
CJN: Fine but why no UT? The Texas market is huge and has national reach.
DWB: I admit, Texas is the one school that I was shocked not to see on the list – on the surface, it is large in size, has a well respected business program, and is nationally known. But dig deeper and it makes sense. Of their 38,000 undergraduates, only 8.5% are from outside the state of Texas. So applying that same percentage to the number of undergrads in the business school (4,500) that’s about 380 students. How many of them study accounting? My guess is not many. That said, accounting students interested in offices elsewhere (Chicago, LA, NYC) should have no problem landing interviews, as the local Texas recruiters from the Big4 blanket UT at Austin.
CJN: And Notre Dame? Why are they MIA? John Veihmeyer has to be pissed. And not just about the choke against Michigan.
DWB: Hahaha. I’m sure he voiced his frustration about both. He’s probably having nightmares about the most recent flop in South Bend. Again, it’s all about size of program. National name, yes, but when your business program is ~2,500 students in total…Also, remember that these rankings for best accounting programs is not just by Big 4 recruiters. This is everyone. Johnson&Johnson, regional mortgage firms, Disney, etc.
CJN: Interesting
DWB: Obviously there is some kind of balance in play here. As a whole, all of these schools are nationally known and well respected in the industry; there are no schleps on the list. For recruiters, it’s all about efficiency of time and finances. A hotel room and flight to visit a school where hundreds of accounting students are salivating at the opportunity to work for you is impossible to pass up.
CJN: So everyone on this list belongs on it or are there other schools that are missing that should be in the top…11 (?)
DWB: Considering their proximity to one another I was suprised to see both the U of Minnesota and U of Wisconsin on the list but no, nothing too surprising. Since it is college football season, the Big Ten definitely has the SEC beat when it comes to accountants (6 v. 0 on the list). Maybe that’s why they’re better on the gridiron.
CJN: OR maybe it’s because it’s the SOUTH. My guess is that people don’t go to Vandy to get an accounting degree.
DWB: I am surprised not to see a school from the South – no UNC Chapel Hill
CJN: Fair point.
DWB: In closing, I think it goes to show that US News & World Report rankings are not the end all be all for recruiters. Nationally known names, established programs, and large alumni bases go a long way.
CJN: Right. And a good football team doesn’t mean shit (read: Alabama).
DWB: Below the belt, CN.
CJN: Whatevs. Can you explain the pachyderm? B/c I sure as hell can’t.

The Top 25 Recruiter Picks [WSJ]

KPMG, Ernst & Young Sneak on to U.S. News Tax Firm Ranking

You may or may not be aware that U.S. News & World Report is the shot caller when it comes to ranking law schools (much to the chagrin of some) and now (to even more chagrin) the magazine is delving into extensive law firm rankings and the Big 4 will enjoy a little bit of perceived prestige that comes along with these rankings.

Christ. We’re barely into rankings/list season and they’ve already chalked up working moms and consulting rankings and U.S. News is now throwing around its weight with this new list.

Granted, virtually no accounting firms will even get a whiff of this list but something tells us that because U.S. News has decided to dive head first into ranking law firms by practice are the Big 4 will be jockeying to make the tax list, even though it is a sliver of a much larger and broader ranking that they won’t be included on at all.

Excuse us while we choke down the vomit that we caught making it’s way out.


Why the hell not?!? U.S. News figured that the world couldn’t do without it’s rankings-for-hire in one more area for the legal field but this time the Big 4 will enjoy a bit of a ride on this wave.

Right. The list. The two of Big Four of course, make their way on the ranking for tax firms: Ernst & Young falls into the coveted Tier 1 (includes 36 firms) and KPMG drops on Tier 2 (47 firms). There were a total out of 119 firms across three tiers.

Admittedly, this is an opportunity for both KPMG and E&Y to boast their tax practice prowess over Deloitte and PwC who don’t appear on the list at all. That being said, Deloitte and PwC enjoy higher spots on the consulting rankings so they’re probably not overly concerned although no one turns down a notch on the bedpost if they can get it.

What this new ranking ultimately will be is one more marketing tool for the firms to use on the impressionable recruits and experienced hires who want to work in top notch – TOP NOTCH! – tax practice. Be it lawyers or CPAs, the firms will tout this ranking to their tax professionals (if not firm-wide) to throw around ONE. MORE. LIST. to impress the trousers off the masses but now people will be saying, “Oh, this is a U.S. News ranking.”

So for the Big 4 to be included in this “prestigious” ranking is a little bit, as Elie Mystal states, like “Christmas morning – if only Santa were a jolly red prestige whore.”

U.S. News Tax Firm Rankings [TaxProf Blog]
Best Law Firms [U.S. News & World Report]
U.S. News Launches First Official Law Firm Rankings [ATL]

Extreme Big 4 Makeover: KPMG Edition

Yesterday we told you about Extreme Big 4 Makeover: PwC Edition. Today we’ve learned that KPMG is getting into the act, although the House of Klynveld had the sense to avoid changing their team colors to match the autumnal palette (Braddock says it reminds him of Pizza Hut).

But more on colors later. We feel that the motivation for the rebranding is likely twofold: 1) They got wind of PwC sexing themselves up and 2) They’re pissed about Dick Bové playing dumb and they’re trying to get the old girl’s attention.

Naturally, it makes the Masters Champ who, after coming of his video extravaganza on Phil Mickelson’s KPMG website, is appearing in this ad in Golf Magazine (or so we’re told, we don’t have a subscription):

Phil m Golf World


In addition to His Leftness being included in the campaign (reminiscent of T. Dubs with Accenture) apparently the firm took out an ad in today’s Financial Times that rocks their new slogan, Cutting Through Complexity™:

KPMGCuttingThroughComplexityprintadvertising


Last but not least, the firm rolled out this internal Brand Book that tells you everything you don’t want to know about the rebranding including the firm’s commitment to it’s favorite hue, ” To bring our brand to life we have a refreshed visual identity and tone of voice which reinforces the essence of our brand. It builds on our current brand equity and the strong ownership we have of the color blue, while placing greater emphasis on the warmth of our wider color palette.”

KPMGBrandBook

One of sources already weighed in saying, “I’m so excited about the opportunities that will be generated by these HUGE changes I don’t know how I will contain myself.” We invite you to share your own thoughts on blue, Phil or whatever you think about KPMG’s new do.