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Layoff Watch ’26: KPMG Cuts 4% From Consulting

We've got another RIF at KPMG, a consulting cull that went down yesterday (that's Wednesday the 29th for those of you reading this a week from now). Let's start with…

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The Department of War Broke Up with KPMG, KPMG Gives Up Federal Audits Altogether

The other day -- and by the other day we mean like more than a week ago -- we received a text on the tipline that read "KPMG US to…

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KPMG Shoves 10% of Its Audit Partners Out the Door

We're sure you've seen this FT headline floating around today: KPMG to axe 10% of US audit partners. And if you, like most denizens of the internet these days, read…

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PwC Tells Remote Tax Staff to Get Their Butts Into the Office

So much for PwC letting all their people work remotely forever. Remember when that got headlines five years ago? See: PwC Just Announced That You Never Have To Go Back…

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KPMG Plans to Hand Routine Testing Off to AI

Did you happen to see this WSJ article from the other day? In "In This Critical Part of Audits, the Accountant’s Role Is Shrinking Fast," we're given a look into…

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Layoff Watch ’26: Grant Thornton Making Some Cuts This Week

As discussed in this Reddit post and in a few tips we've gotten on the tipline received since yesterday, GT US has let some people go this week. How many…

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Private Equity Took a Big Bite Out of Grant Thornton UK Profits

While partners at Grant Thornton Australia prepare for a windfall of $5 million each after their deal with New Mountain Capital-backed Grant Thornton US goes through, things are going down…

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Monday Morning Accounting News Brief: Big Payout for Grant Thornton; Is the SEC Elbowing Out the PCAOB? | 5.11.26

Good morning, capital markets servants. Got a little news for you. Gonna be a short one, Friday Footnotes got all the good stories. In this news briefGrant Thornton Pay DayDoes…

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Friday Footnotes: KPMG Staff Not Happy With How Layoffs Were Handled; SEC Says PCAOB Should Toss Independence Rules | 5.8.26

Footnotes is a collection of stories from around the accounting profession curated by actual humans and published every Friday at 5pm Eastern. While you're here, subscribe to our newsletter to…

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In a Final Rule, Dept of Education Is Unswayed By the AICPA’s Strongly Worded Letters About the Meaning of Words

In the final ruling of a game of semantics that really chapped the AICPA's ass, accounting has not earned a place on the Department of Education list of "professional" degrees.…

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Technology

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KPMG Plans to Hand Routine Testing Off to AI

Did you happen to see this WSJ article from the other day? In "In This Critical Part of Audits, the Accountant’s Role Is Shrinking Fast," we're given a look into…

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AI Will Be EY Auditors’ New BFF, According to EY

While staff in tax at EY US will soon be spending more time with their flesh-based colleagues due to a return-to-office mandate that requires them in the office for an…

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ICYMI: According to This AI CEO You Won’t Have to Go to Work in a Year

Commence to fantasizing about what you'll do with all that glorious free time when you lose your job to AI in 12-18 months because that's the confident prediction made by…

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Another Early AI Accounting Startup Just Bit the Dust

TIL that early AI accounting platform Botkeeper has died. I found out via this CFO Brew article which pointed to a post on Botkeeper's own site. Turns out r/accounting was…

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KPMG Brings Cheating Into the AI Age By Using AI to Cheat on AI Exams

The image is upside down because Australia. This story sounds like a joke but we assure you it is not. KPMG Australia has expanded KPMG's storied cheating repertoire by being…

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Top Remote Tax and Accounting Candidates of the Week | October 16, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | October 2, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | September 25, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | September 18, 2025

Struggling to Find Remote Accounting or Tax Talent? We’ve Got You Covered.If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're…

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Top Remote Tax and Accounting Candidates of the Week | September 4, 2025

Struggling to Find Remote Accounting Talent? We’ve Got You Covered. If your firm or internal team is having a tough time sourcing qualified remote tax and accounting professionals, you're not…

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Here Are Tax and Audit Salaries at Top 25, Top 300, and Regional Firms

Recruiting firm Brewer Morris has released its 2025 US CPA salary guide and should you want to read the whole thing you can request it from them here. Perhaps you,…

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Friendly Reminder Not to Work Yourself to Death For This Profession

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Accounting Firm Abruptly Nopes Out of Tax Season Early (UPDATE)

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Top Remote Accounting Freelancers: February 3, 2024

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6 Ways Email is Secretly Destroying Your Accounting Firm

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Accounting News Roundup: Weird Interview Questions; Xzibit Needs a Pimp My Ride Revival; CPA Ink | 12.30.10

Jobless Claims in U.S. Fall to Lowest Level Since July 2008 [Bloomberg]
Initial U.S. jobless claims fell last week to the lowest level since July 2008, a sign that the labor market is improving heading into 2011. First-time filings for unemployment insurance decreased by 34,000 to 388,000 in the week ended Dec. 25, compared with the median forecast of 415,000 in a Bloomberg News survey, Labor Department figures showed today in Washington. There were no special factors behind the drop, an official at the agency said as the data were released.

Xzibit no longer enjoying a pimped lifestyle [Tax Watchdog]
Pimp My Ride getting cancelled was a serious blow.

Better information, better decision-making [WaPo]
A new comptroller general for Congress to ignore.

Glassdoor.com Reveals Top 25 Oddball Interview Questions of 2010 [PR Newswire]
From Deloitte, “How many ridges [are there] around a quarter?”

Don’t Try This, Governor Brantstad (or Governor Culver) [Tax Update Blog]
Looney excuse of the day for not paying taxes.

Tattoos, body piercings, and accounting firms [AW]
Will sleeves soon be allowed year-round at the Big 4?

Eight questions for planning to grow in 2011 [CPA Success]
Tom Hood. Doing his thing.


Looking into the Crystal Ball for Tax Policy in 2011 [Tax Foundation]
Because President Obama and the Congress extended the Bush era tax cuts, taxpayers will wake up on January 1st without the hangover of higher taxes. There will be no increase in tax rates, the marriage penalty relief will remain, the child credit will be the same, and the lower rates on dividends and capital gains will all be the same.

Going for the auditors [The Economist]
The Economist finally gets into the act, “One possible outcome is a settlement in which E&Y agrees to co-operate with the prosecutors in cases they may bring against Lehman’s former executives. If so, the fines and sanctions suffered by the auditing firm and its partners may be stiff but not ruinous. After all, no one wants to cause the fall of another big accounting firm.”

Accounting News Roundup: Digimarc Fires Grant Thornton for KPMG; Ernst & Young’s Liability Risk; Auditing the Fed…For Real? | 12.29.10

Groupon Seeks to Sell Shares [WSJ]
Flying high with cash and confidence after snubbing Google Inc.’s reported $6 billion purchase offer, daily deals company Groupon Inc. has set its sights on raising nearly $1 billion in private funds. The Chicago-based company has filed a certificate with the State of Delaware, where it is incorporated, seeking authorization to sell up to 30.1 million preferred shares of stock at $31.59 per share, or a little more than $950 million.

Digimarc changes auditor after clash [Portland Business Journal]
Grant Thornton fired for KPMG. Have we heard this story before?

PE Outlook: KPMG’s Hessing On Private Equity’s Changing Seasons [Private Equity Beat/WSJ]
Things are looking up!

Tax Reform Won’t Happen in 2011 (or 2012) [TaxVox]
And everyone seemed so serious about it pre-November.

Dodging Repatriation Tax Lets U.S. Companies Bring Home Cash [Bloomberg]
At the White House on Dec. 15, business executives asked President Obama for a tax holiday that would help them tap more than $1 trillion of offshore earnings, much of it sitting in island tax havens. The money — including hundreds of billions in profits that U.S. companies attribute to overseas subsidiaries to avoid taxes — is supposed to be taxed at up to 35 percent when it’s brought home, or “repatriated.” Executives including John T. Chambers of Cisco Systems Inc. say a tax break would return a flood of cash and boost the economy.

Ernst & Young’s Liability For Lehman Larger Than Claimed [Forbes]
Don’t forget the 10-Q’s in 2008! “EY’s claim of an arbitrary cutoff for responsibility for the audit after the 2007 10-K is intended to fool the casual reader of media reports. Lehman remained an EY client until the bankruptcy in September 2008. This period included two more 10-Qs.”


Woman in disbelief that pastor broke into her home [Salon]
The tithe in the offering plate obviously wasn’t cutting it.

GAO will be able to audit Fed [On the Money/The Hill]
Somebody has an opinion on this, “The GAO under the Dodd-Frank financial reform bill is now required to audit the Federal Reserve’s emergency lending program instituted in the wake of the financial crisis.”

CPA Who Allegedly Embezzled Funds from Client May Have Been Desperate to Get Rid of Shag Carpeting

From John Veihmeyer’s favorite local broadsheet, the South Bend Tribune:

A local certified public accountant has been arraigned in Berrien County Trial Court in St. Joseph in connection with the alleged embezzlement of nearly $100,000 from a trust fund.


As for the how and the why:

Officers said the funds allegedly were taken from the trust fund account of Winifred Lentz around the time of Lentz’s death in 2005. Falsified documents were used to disguise where the money actually went, police said

They said Barnes used the money to carpet his home and purchase Euros during a period when he took a cruise. He also allegedly took more than $45,000 to pay off a personal loan.

The Bell Effect: City of Riverside Won’t Renew With Mayer Hoffman McCann

If you’re a small city in California, you probably won’t be looking to Mayer Hoffman McCann to do your audits. If you’re already with them, it’s time to go auditor shopping.


Following the debacle that was Mayer Hoffman McCann’s completely blown city of Bell audits, the city of Riverside has joined the angry mob and will not be looking to renew with MHM any time soon. Riverside’s CFO Paul Sundeen said “given that the firm’s five year contract with the city is at its end and the controversy at the city of Bell, we will not include them [when seeking proposals for an auditor]”. Sorry, MHM, don’t wait by the mailbox for that invitation because you aren’t invited to the party.

Now that’s not nearly as harsh as getting fired by the client but sends a clear message to MHM (and any other questionably-equipped-to-do-their-job auditors out there) that ineptitude will not fly with the client. Unless, of course, there’s a conspiracy at work to defraud TPTB, in which case ineptitude is totally welcome if not encouraged.

Once again, it comes down to scope. No audit firm should be expected to look at every receipt and every statement but in the case of the Bell audit, auditors obviously missed some very large accounts either on purpose or because the firm sent a bunch of fresh-faced neophytes down there (this rarely happens) to actually perform the audit (Note to MHM: $8.89 million is significant unless you’re auditing the King of Saudi or the Federal Reserve). What happened to the accountability SOX promised us?

Said Riverside city controller Jason Al-Imam, “They want to do the right amount of work because they don’t want to lose their license, but they can’t audit everything. Sometimes something might go wrong and that just might be an area that they didn’t look at.”

Scraping by isn’t doing it anymore for the profession, so Riverside is more than welcome to go track down some new auditors but who wants to bet the kids doing their next audit will be just as fresh-faced and clueless as the last bunch MHM sent to fetch the client’s bank recs and invoices?

City of Riverside to drop Bell’s financial auditor [The Riverside Press-Enterprise]

Accounting News Roundup: H&R’s Tax Refund Loans Blocked; California’s Delayed CPA Scores Explained; City of Riverside Drops Mayer Hoffman McCann | 12.28.10

H&R Block Shares Drop as U.S. Decision Scuttles HSBC Tax-Refund Loan Deal [Bloomberg]
H&R Block Inc. fell almost 10 percent after saying U.S. regulators blocked funding for its tax-refund loans and that alternative products mahe 2011 season. The Office of the Comptroller of the Currency told HSBC Holdings Plc not to make refund-anticipation loans, according to a statement H&R Block released after business hours on Dec. 24. The order scuttled a deal the two companies reached after H&R Block, the biggest U.S. tax preparer, sued to force HSBC to offer the loans under a contract that was set to expire in 2013.

“Texodus” Is Now A Thing According to IRS, NY Post [Gothamist]
All those New Yorkers are moving to…Texas?

Oscar Nomination Ballots Mailed Monday to 5,755 Academy Members [Hollywood Reporter]
FYI for any Academy voters – PwC will not be counting any ballots returned after 5 PT on January 14th, so you best not fuck with the protocols.

What Took California So Long to Release CPA Exam Scores? [JDA]
Di-rectly from the mouth of a hipster chick CPA exam maven, “If you’re a CPA exam candidate in California who sat the last testing window of 2010, you might still be waiting for your score. If this is your first exam, get used to it. If you’ve been around the block at least once, you are probably used to the waiting game but wondering what the hell is taking so long. Comments from the Peanut Gallery are that candidates have never had to wait this long for their scores, with the Board pretty quiet on what’s holding things up. Since they won’t tell you, I will.”

Stranded Travelers Face `Long’ Wait After Winter Storm [Bloomberg]
Passengers stranded when airlines canceled more than 6,000 flights amid a winter storm in the eastern U.S. may face lengthy waits to rebook their trips as carriers move aircraft and search for seats on crowded planes. “It’s a mess,” Jay Sorensen, president of consultant Ideaworks and a former airline marketing executive, said yesterday. “It takes a long time for this to sort out. With every day of cancellations, the problem just compounds itself.”


Long Finger Linked to Cancer Risk, Study Finds [WSJ]
Rejoice if your your pointer is longer than your ring finger.

Val Kilmer facing ‘Heat’ from feds [Tax Watchdog]
Ice Man is getting his tail ridden by the IRS.

Riverside to drop auditors after problems in Bell [AP/SFC]
Mayer Hoffman McCann’s association with Bell isn’t helping their business in California.

AMD Shifts GlobalFoundries Accounting Method [DJ]
For those of you interested in the technical stuff.

No Serious Allegations in India Makes for a Good Year in the Accounting Profession

You know it was a good year when no one got sued, at least according to Asish Bhattacharyya, Professor of Finance and Control at Indian Institute of Management – Calcutta. Here are his thoughts via Business Standard:

Although there was spill over, the year 2010 for the accounting profession was overall a very good year. The Institute of Chartered Accountants of India (ICAI) could complete its task of formulating new set of accounting standards, which are fully convergent with IFRS. There was no serious allegation against the Chartered Accountancy profession. Job opportunities for young chartered accountants were plenty. The Institute of Cost and Works Accountants (ICWAI) has also done a commendable job of issuing a significant number of cost accounting standards. It could improve its image in the public eye. We may hope that the year 2011 will be an excellent year for the accounting profession.

That may come off as a bit optimistic but if the power of suggestion won’t work, perhaps a threat will. We hope that the members of the accounting profession will take note of this expectation.

Transparency International places India low in terms of ‘corruption perception index’. The score of 9-10 represents very clean. India’s score for the year 2010 is 3.3. If, India is high in corruption, professionals, particularly the accounting profession, cannot escape the responsibility. The society expects that the accounting profession will make all out efforts to eliminate corruption and that it will not use its skills and knowledge to manage corruption.

Key request being “that the accounting profession will make all out efforts to eliminate corruption and that it will not use its skills and knowledge to manage corruption.” Be careful saying things like that out loud, the big firms might get some revenue source ideas that involve exotic commodotized services packaged as “consulting and advisory”.

I don’t think we can say the same of 2010 being a good year for accounting over here in the good old U S of A (some could argue US accounting has had a bad bad year) but it’s a good thing no one called us and asked us to do exactly that.

Accounting News Roundup: Former Yukos Head Found Guilty; There’s Snow News; KPMG Reports on Fake Handbags | 12.27.10

~ Attention GC faithful, please let it be known that we’ll be on an abbreviated publishing schedule this week, with roundups, periodic updates and the occasional ranty rant from Adrienne. We still want to hear from you this week, so if anything worthy of these pages crops up, such as last-minute inventory assignments, holiday party pictures or Andrew Cuomo showing up at 5 Times Square demanding a snowball fight, email us the details.

Khodorkovsky Found Guilty of Oil Theft, Lawyers Say [Bloomberg]
A Moscow judge found Mikhail Khodorkovsky, the jailed former head of Yukos Oil Co., guilty of embezzling crude, adding to a 2005 conviction, in a trial that has raised European concerns about the rule of law in Russia. Khodorkovsky and his former business partner Platon Lebedev, already serving eight-year sentences for fraud and tax evasion, may be sentenced this week or after Jan. 10 when Russia’s New Year holidays end, their lawyers said. The men face six more years in prison, the defense team has said.

Northeast airports, roads shut down by blizzard [MSNBC]
Commuters and long-distance travelers across the Northeast faced snow drifts, stranded and crashed vehicles, as well as hundreds of canceled flights on Monday as a blizzard put a brutal end to the Christmas holiday weekend. New York City was especially hard hit. All three international airports have been closed since Sunday, forcing the cancellation of some 2,000 flights. Stranded travelers got cots and blankets but some said they were not allowed to retrieve their checked luggage and had no extra clothing or toiletries.

Rapper Trick Daddy took ‘Thug Holiday’ from IRS [Tax Watchdog]
“I’m a Thug” probably won’t work as an excuse for owing $157k.

Taking It Back – Santa [The Summa]
A video where Santa saves the accounting world. If you really use your imagination, that is.


AIG Secures New Credit Lines to Replace Fed Funding [WSJ]
American International Group Inc., which is preparing to repay its aid from the U.S. government, said it has obtained $4.3 billion in new credit lines from commercial banks to replace its funding from the Federal Reserve Bank of New York. The government-controlled insurer said it has established $3 billion in new bank credit facilities, split between a 364-day line and a three-year facility, under which banks have agreed to make loans to AIG. In addition, AIG’s property and casualty insurance subsidiary, Chartis Inc., entered into a one-year, $1.3 billion letter of credit facility.

If You Are Buying Fake Goods In London, It’s a Real Ripoff, Says KPMG [Big Four Blog]
Just London?

Accounting News Roundup: Holiday Edition | 12.24.10

~ Happy Holidays! Here’s some reading to keep you occupied this weekend whether you’re celebrating someone’s birthday, enjoying Chinese food or doing nothing at all.

IRS says tax changes will cause some filing delays [AP]
The Internal Revenue Service says some taxpayers will have to wait until mid- to lat- February to file their returns dulaw approved by Congress in its lame-duck session. The changes apply to tax breaks on college tuition, state and local property taxes and out-of-pocket expenses for teachers. The IRS said Thursday the delays would be minimal for people who itemize deductions, because they normally must wait for financial documents before filing their returns.

Accountants, Texas board still at odds over Enron [Bloomberg]
To many in the accounting world, Carl Bass is a hero. Long before Enron became a worldwide symbol of scandal, Bass told his supervisors at Arthur Andersen LLP that something was amiss with the Houston energy giant. But the Texas state board that licenses accountants sees Bass differently — as unfit to continue in his profession. Nearly a decade after Enron collapsed and took Arthur Andersen with it, the work of Bass and another former Andersen partner, Thomas Bauer, as Enron auditors is still being debated in a highly contentious and costly proceeding.

Can You Break the Law by Complying With It? [DealBook]
The state claims Lehman’s auditors aided in a fraud, using Repo 105 transactions to make the books look healthier than they actually were. Ernst & Young proclaimed it did nothing wrong because its work complied with Generally Accepted Accounting Principles, or GAAP. Both may well be right — although that won’t necessarily preclude a claim against Ernst & Young.

TLP: No Animals Were Harmed … [JDA]
Reindeer like boomies!

The 12 gadgets of Christmas: Top tech toys of 2010 [Business Zone]
There’s still time.

Accountant Accused of Swindling Actress [WSJ]
A New York City man who did accounting work for entertainers was accused of swindling a “Law & Order” actress out of more than $1 million Thursday. The man, 50-year-old Joseph Cilibrasi of Manhattan, pleaded not guilty in Manhattan Supreme Court, where nine charges were levied against him and his company, Cilibrasi & Associates. Mr. Cilibrasi, who faces up to 25 years in prison on the top charge, was held on $100,000 bond or cash.

Blame game: Accountant denies claims in Koss case [TBJGM]
Julie Mulvaney, Sujata Sachdeva’s alleged accomplice at Koss Corp., claims she did nothing wrong and simply followed orders from Sachdeva, who Mulvaney described as a “powerful, insistent, imperious, overbearing superior.”

Deloitte plans to move offices to Midtown [NYP]
Deloitte has decided to consolidate its offices in Midtown, putting the kibosh on a long expected downtown deal for the accounting giant to move from 2 World Financial Center into 400,000 square feet at 4 World Financial Center owned by Brookfield Properties. Instead, Deloitte, which was also going to lease an additional 100,000 square feet at 30 Rockefeller Center in Midtown, may consolidate in that tower and lease even more space — if it can find the elbow room, The Post has learned.


Best of 2010: Accounting [CFO]
In the realm of accounting, no one moved more rapidly this year than the Financial Accounting Standards Board and the International Accounting Standards Board. The two standard-setting bodies set forth an aggressive agenda that called for a dozen or so new rules to be issued by 2011.

Congress Resolves Many Tax Issues During Lame-Duck Session [JofA]
Congress adjourned its year-end lame-duck session on Wednesday after passing legislative fixes for several pending tax issues, including the estate tax, the expiration of the 2001 and 2003 tax cuts, an alternative minimum tax (AMT) patch, and extensions of many expired provisions. However, it failed to repeal the expanded Form 1099 reporting requirements that were enacted as part of this spring’s health care reform legislation. The tax changes made during the lame-duck session were enacted as part of the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (Tax Relief Act of 2010, PL 111-312), which Congress passed on Dec. 16, and President Barack Obama signed into law the next day.

Apparently, Mayer Hoffman McCann Passes on GAAS All the Time

Editor’s note: This post was republished, in part, with permission from Jr. Deputy Accountant.

I’m no auditor so perhaps it’s out of line for me to say as much but since when is $8.89 million considered not significant? MHM blew it when it comes to the California city of Bell and the office of the state controller doesn’t like the “rubber-stamp” approach – maybe the state controller needs a lesson in “same as last year” and a quick and dirty primer on how audits really work. As in, they are a total farce and rubber stamps are the best we can do when we’re not checking boxes and counting chairs in warehouses on New Year’s Eve.


LA Times:

A prominent accounting firm’s audits of Bell’s city finances amounted to a “rubber-stamp,” according to a state controller’s study concluding that much of the alleged wrongdoing would have been detected earlier had the firm done its job.

The long-awaited report is being closely watched because Mayer Hoffman McCann audits the books of dozens of government agencies in California and has 30 offices nationwide. Officials at several agencies, including California’s public employee retirement board, have said they were awaiting the controller’s study to help determine whether they would consider changes in their auditing contracts.

The controller’s office found that MHM failed to comply with 13 of 17 “fieldwork auditing standards” when reviewing Bell’s books in the 2008-09 fiscal year. The firm focused mostly on comparing financial numbers year to year rather than looking at potential for inappropriate or illegal activities, the controller’s report said.

Don’t trip, the California Board of Accountancy is on it. Surely.

Chiang said his office is forwarding the report to the state Board of Accountancy, which regulates accounting firms in California. A board official has said it would open an investigation. If significant problems are found, penalties could range from fines to the loss of licenses. The controller also sent copies of the study to the Los Angeles County district attorney’s office and state attorney general, which have been investigating the city.

MHM strongly disputed the controller’s findings, suggesting that Bell officials deceived the firm. “Recent evidence disclosed by the controller’s office shows that Mayer Hoffman was subjected to a massive scheme of collusion that reached through every layer of city government, to undermine the audit process and deceive the auditors,” the firm said in its response.

Bill Hancock, president of the firm, said in a statement that his firm “adheres to the highest standards…. But in those 50 years we have never seen anything like the pervasive collusion of so many individuals acting in concert to deceive auditors, as happened at Bell.”

Jump over to JDA for the rest.

Demand Media Uses Fancy Math to Support Aggressive Accounting

Henry Blodget crucifies Demand Media today for their accounting treatment for the cost of their “army of freelance writers” as the company attempts to go public.

But before we get to that, first a little quick and dirty for those of you that don’t surf the web all day (like some people we know). Demand Media runs “content farms” like eHow, Livestrong.com and Cracked. To put it simply, the idea is that aggregating freelancers in this fashion is much more efficient “sly, lots of people take exception with this model.

As we said, Demand is trying to go public and Kara Swisher at All Things Digital writes that the latest draft of the S-1 attempts to explain some questions the SEC had on its “capitalized media content.”

Currently, using a concept of “long-lived” content, Demand has been amortizing those expenses over five years, since it says it continues to generate revenue on that material over that much time.

As the company noted in its S-1 filing:

“Capitalized media content is amortized on a straight-line basis over five years, representing the Company’s estimate of the pattern that the underlying economic benefits are expected to be realized and based on its estimates of the projected cash flows from advertising revenues expected to be generated by the deployment of its content. These estimates are based on the Company’s plans and projections, comparison of the economic returns generated by its content of comparable quality and an analysis of historical cash flows generated by that content to date.”

If you find that last paragraph hard to read, it’s because it is hard to read. Demand is essentially saying that their content is extra-special and will be making them money down the road, unlike the drivel you read elsewhere. Accordingly, this situation calls a useful life of five years and for the amortization expense to recognized over that life. That’s where Henry loses it (at least that’s the vision we have), writing that despite it being a “theoretically reasonable judgment” this whole notion of not recognizing content/editorial expenses (aka: bloggers) immediately is “bogus”:

It’s unusual and aggressive. Other publishers don’t account for editorial costs this way

It makes the company “profitable” when it’s actually hemorraging cash, so it is obviously a gimmick used to spruce up the financial statements

It leads to an instant argument/interrogation about how long a writer’s content will ACTUALLY be valuable (and Demand Media hasn’t even been around for five years, so confidently saying “five years” begs more questions)

It is an EASY knock against a company that is controversial anyway

For these reasons, Demand Media should just drop this accounting immediately.

But going back to Swisher, the company has an explanation – it’s mathematical! So, it just works, mmmkay?

To be allowed to expense over five years, Demand said, the company has to use a sophisticated algorithmic platform–which other content creators do not have–to provide proof of “probable economic benefits” from that content over that time.

Since Demand has long claimed that it has a new and innovative approach to content creation, it is making the case to investors that it needs to have the correct accounting for that approach.

OH! Since you have rocket scientists on the job, it’s totally legit. NOW WE GET IT. But despite having someone John Nash-esque on staff, the company admits that there is a big catch:

Changes from the five year useful life we currently use to amortize our capitalized content would have a significant impact on our financial statements. For example, if underlying assumptions were to change such that our estimate of the weighted average useful life of our media content was higher by one year from January 1, 2010, our net loss would decrease by approximately $1.6 million for the nine months ended September 30, 2010, and would increase by approximately $2.4 million should the weighted average useful life be reduced by one year.

In other words, if the company can’t use five year amortization for its content, things will get ugly fast (Blodget illustrates with an example). The whole thing has caused enough of a ruckus that the IPO is being put off until next year which, considering there’s probably lots of tricky stuff involved (x’s and y’s and whatnot), seems like a good idea.