When accounting goes unaccounted for
A Goodwill in Lewisville, TX, is selling the KPMG T-shirt below for a whopping … $3.05.
Seems a little pricey to me for KPMGwear, even for a thrift store. But if it was a buck and XL or XXL, I’d consider plopping down four quarters for it.
I’d rather pay $3 dollars for a fancy-looking snifter, or a working Walkman, or anything with “Arthur Andersen” on it.
And what does it say on the left sleeve? “Commitment to our community”? “Committed to our commune”?
Any other guesses?
Related article:
Your mother’s third favorite department store, Dillard’s, has fired PwC as their auditor over a dispute related to the timing of a “tax benefit related to its new real estate investment trust.” The Little Rock-based company replaced P. Dubs with KPMG (who will take every chance they can get to stick it to Team Autumn). Basically the two didn’t see eye on this matter (here’s the 8-K that explains it), Dillard’s asked the IRS for their opinion, who said the treatment was kosher and next thing you know, the audit committee was on the hunt for a replacement.
Anyway, this isn’t really news until you consider the fact that PwC had only become Dillard’s auditor in 2009. Deloitte had been the auditor of the company for 20 years and in many auditor-client relationships, that’s just the honeymoon phase. So that seems a little odd. And couple that with the most recent firing of PwC and you’ve got to wonder what’s the scoop is over at DDS. But all that pales in comparison to this:
In 2008, [Dillard’s] had a dispute with CDI Contractors LLC’s chief financial officer [Ed. note: Link is broken], John Glasgow.
At the time, Dillard’s owned half of CDI. It has since bought the half that it didn’t own.
Glasgow objected the way Dillard’s CFO James Freeman was conducting an audit of CDI. Glasgow disappeared during the dispute and was declared dead [Ed. note: Ditto] more than three years later, although no trace of him has been found.
After Glasgow’s disappearance, Dillard’s restated earnings for several previous years, blaming an accounting error by CDI.
The last thing we want to see are pictures of auditors on milk cartons.
Dillard’s Fires PWC After Accounting Dispute, Hires KPMG As Auditor [AB]
This month students around the world have been celebrating spring break. That usually means one thing – young people get cop-slugging drunk and maybe, if you’re really unlucky ruin your chances of employment.
The Daily Mail reports that 5,000 British students descended upon the seaside Spanish town of Salou, getting over-served, running around in their birthday suits and pissing off the townies. The gem above is one of several photos that accompanies the article.
The tipster that sent us the link wondered if Phil Mickelson would approve of this. Other than the obvious, “OH HELL NO!” We think Mick’s response would be something to the effect of, “Those little bastards are lucky they aren’t wearing my hat otherwise I’d rearrange their face with my LW.” But forget Lefty for two; now that Tim Flynn is focusing his efforts on being the international chair of KPMG this is the type of crap that causes T Fly to grit his teeth into dust.
“Saloufest” is described as a “sporting event” so maybe these shirts/jerseys are KPMG giveaways and no one is in danger of poorly representing the House of Klynveld. That being said, this probably isn’t what TF and Co. had in mind when they slapped the four squares on a shirt. Btw, if you’ve happen to have some extras, get in touch.
Just as Washington is finally passing a bill that will reduce unnecessary risk-taking by financial institutions, here comes this commercial from KPMG in the UK doing the opposite. KPMG parties like it was 2005 and sub-prime was a bad cut of steaks. The commercial celebrates risk-taking in a manner that only a BP executive could rationalize deepwater offshore drilling.
Almost everything is wrong with this commercial:
Its heroes, a man and a woman, presumably KPMG employees, are living in a risky world. Risk is all around them, from the moment they get up. But don’t worry. These two nitwits know how to engage in risk management. Mostly in jingle and parkour, in fact.
Wikipedia tells us that Parkour “is where participants jump, vault, and climb over obstacles in a fluid manner. Skills such as jumping and climbing, or the more specific parkour moves are employed. The object of parkour is to get from one place to another using only the human body and the objects in the environment. The obstacles can be anything in one’s environment but parkour is often seen practiced in urban areas because of the many suitable public structures available such as buildings and rails.”
The two heroes run, jump, flip over and take maniacal risks along the way to the office. Along the way the tag line, “Turn Risk Into Advantage”, is reinforced by embedded messages, in case we did not get the main theme”: “Know Risk, Know Reward”, “Do You Have The Risk Appetite For Success?” “Always Be Ready For The Unexpected.”
I actually like the “Turn Risk Into Advantage.” It is clever, memorable, and summarizes nicely what corporations are seeking in risk management advice. Yet it is completely overshadowed by the flip execution and the manner that suggests that KPMG employees, and by extension KPMG, take risks haphazardly.
Besides being out of context and lacking a narrative, the commercial ends on a cheesy note: upon arriving into the KPMG office and performing obligatory back flips, the couple race up the stairs, looks over the rail, look at each other, smile, and decide not to jump and take the elevator instead. This is a sensible move, perhaps the first one in this commercial.
Risk management is an essential practice, and perhaps as this advertising suggests, more in need than ever. Yet, it is not clear to me why the issue cannot be addressed heads on and intelligently. The irrelevant “packaging” simply detracts from the appeal of the practice.
Avi Dan is President & CEO of Avidan Strategies, a New York based consultancy specialized in advising professional service companies on marketing and business development. Mr. Dan was previously a board member with two leading advertising agencies and managed another.