September 30, 2020

Communicating Purpose Key to Higher Employee Engagement, Says Ironic Deloitte Study

Let's discuss:

Every company, at some level, has a purpose. How well you are able to communicate yours internally could have a major effect on your employees' engagement levels.

That's one of the more striking findings from a new survey from Deloitte. To put it in terms of numbers, 73 percent of employees who say they work at a "purpose-driven" company are engaged, compared to just 23 percent of those who don't.

A purpose-driven company, as Deloitte defines it, is one that has "an important objective that creates meaningful impact for stakeholders"–those stakeholders being customers, employees, their communities, and investors.

Do you know your company's purpose? Besides making money, I mean. Do your clients know your company's purpose?

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