It’s been a while since a top 25ish accounting firm in the U.S. has rolled out a new logo and rebranding. Baker Tilly is the last one that I recall when it ditched the bird logo in late 2018 and went to a lowercase font for its name with a logo that’s in the shape […]
The Baker Tilly bird is gone: CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) today announced a refreshed brand identity with fellow Baker Tilly International network firms to demonstrate the network’s global strength and capability. Baker Tilly’s brand positioning, Now, for tomorrow captures the firm’s commitment to great […]
WithumSmith+Brown makes a video every year to celebrate….uh, their Withumness? Honestly, prior to slapping Uptown Funk behind people dancing in hats and sunglasses, the firm was best known for Tony Nitti working Simpsons references into everything from blog posts to lectures on Section 338(h)(10) elections. But yes, these videos. The firm released another one yesterday […]
If there's one thing that any modern accounting firm knows, it's that people can't be bothered to utter the names of long-dead founders when they refer to your organization. Hence the trend of rebrandings that trade ampersands and/or 3-4 names mashed together in no discernible order for 2-4 initials. As far as branding goes, there […]
Apparently Rothstein Kass is boldly going where every accounting firm has gone before, kicking off a new age with a new logo, a new philosophy and a new mascot. The firm-wide email makes its way into our tip box: Today marks a new chapter in our firm’s history, and I’m thrilled to share it with […]
As you know, earlier this month the accounting firm formerly known as Ernst & Young unveiled a major rebranding. We spoiled things a little bit by breaking the news early, but what no one knew — including, apparently, everyone involved in the makeover — was that there was quite a surprise awaiting anyone who searched Google […]
We received a few messages with images over the weekend and there has been little reaction so far, other than "not really digging it." Personally, I'm a fan of brevity and seeing how PwC's big makeover was shocking, EY seems to have made things more sleek without drastically changing their look. We're soliciting feedback from […]
Nearly three years ago we surprised everyone with the news that PwC was rebranding itself. It was big news for awhile and not everyone liked the new look, but just like a website, eventually people get tired of bitching about the changes and they move on. Shortly thereafter, we highlighted an obscure report from Marketing […]
The accounting firm formerly known as Plante & Moran will forever going forward be known as Plante
& Moran, according to a firm press release. And from the sound of things, it’s good riddance:
The change is prompted by tradition, growth and technology, according to Chief Marketing Officer and firm partner, Jeff Antaya. “The ampersand isn’t compatible with current and emerging technologies and can’t be used in a web address, for example,” notes Antaya. “Plus, many of Plante Moran’s entities, such as Plante Moran Financial Advisors and Plante Moran Global Services, never used the ampersand; nor is it part of the firm logo or signage. This change helps make the strong Plante Moran brand even more consistent.”
Ah, the PwC reasoning: no one calls us Plante & Moran, so why would we continue to be known as Plante & Moran? This ampersand has been ignored; it’s not appreciated; so get this eyesore of a graphical symbol out of our sight! But since the firm doesn’t want to hurt its feelings, there’s a bit of a send-off of sorts for the ol’ logogram.
Because the ampersand has been such an integral part of the firm’s history, and in keeping with the Plante Moran tradition of offering the option of preparing a departure memo for departing staff (fondly referred to as a “green memo” from when the firm used bulletin board memos as a key form of communication), the firm is sponsoring a green memo contest for staff. Titled, “& Now What?” the ampersand-less contest runs through September 20th and requires interested staff to prepare a departure memo of up to 500 words for the ampersand. Based on a staff vote, prizes will be awarded for the best memos and the winning essay will become the ampersand’s official green memo.
Is there anyone out there sad to see it go? Leave your well wishes below. Oh, and an advanced copy of your essay would be nice too. Email it to us.
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It sounds like it!
Judging by the article over at Marketing Week ideas are being kicked around and since Audits the Emmys!” Perhaps, “Zitor works for us!” Or simply, “Our opinion indicated that Lehman’s financial statements for that year were fairly presented in accordance with GAAP!”
Let’s hear some ideas.
Ernst & Young looks to stand out among “big four” [Marketing Week]
Just in case you forgot gang, today is the official launch date for PwC’s new brand and logo. Despite the fact that everyone knew about this weeks ago, early October seems like the perfect time to remind people of how lovely it is to play Pong amongst the fall foliage, .
The other significant event of this day also reminds us of trees but not in a good way. You’ll remember that Bob Moritz stated in his FAQ (that don’t address color or shapes) that today would mark the day that new stationary would be put into use. This means that metric asstons of old PwC stationary, business cards, pens, tchotchkes, undies and so forth would be rendered completely useless.
This is especially awkward since P. Dubs just got done slapping themselves on the back for getting greener faster than a Whole Foods employee at sustainable living festival.
It’s entirely possible that the firm has undertaken various ideas to stem the amount of waste such as:
1) Encouraging everyone to use letterhead en masse running up to the logo launch
2) Having yard sales at offices nationwide to cut losses
3) They’re talking to the Met about a major donation to a future “Historical Corporate Crap” exhibition.
OR maybe they’re just having a giant weenie roast followed by s’mores for dessert (which we admit, would be pretty fun). If you’re engaging in a ritual of some sort and feel compelled to document the event, do get it touch with us and enjoy your fresh business cards.