CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) today announced a refreshed brand identity with fellow Baker Tilly International network firms to demonstrate the network’s global strength and capability.
Baker Tilly’s brand positioning, Now, for tomorrow captures the firm’s commitment to great relationships, great conversations and great futures. “Disruption is all around us and standing still is not an option,” Baker Tilly Chairman and CEO Alan D. Whitman said. “We aren’t afraid to have tomorrow’s conversations today. We embrace the unknown because of the possibilities it can bring.”
The brand refresh is part of a global rebranding strategy led by Baker Tilly International. The modernized brand positioning reflects the growth and seamless cohesion of the global network, differentiating Baker Tilly in the market and communicating an identity that resonates now and stands the test of time. By the end of January 2019, member firms in 130 territories will adopt the trade name Baker Tilly.
“A strong brand creates awareness; a global brand does even more – conveying a reliable and trusted reputation anywhere in the world,” Whitman added. “As our firm and global network have grown, so have the needs of our clients. The redefined brand demonstrates the significant role we play in helping clients anticipate and navigate complex change, increasingly across borders.”