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Why Your Firm Needs a Social Media Policy

If you work for a larger firm, chances are you’ve already got a social media policy that encompasses everything your firm does not want you to do online. For smaller firms and private practices, a social media policy can be the very last thing management considers implementing, assuming you will use your better judgment when conducting yourself online and don’t need the rules laid out. Oftentimes this mentality comes more from management’s unfamiliarity with social media than anything else. If they don’t use Twitter, how can they tell you how to conduct yourself on it?

But your online social life isn’t the same as a cocktail party at which you are representing your firm. Should you be able to say whatever you want on Twitter after hours? Can you post pictures of yourself getting wasted on Facebook?


The line is cut and dry when you are at a firm event or at a client but are you expected to represent your firm even when tweeting on your own time? If your firm does not have a social media policy, the answer is you have no way to know until it’s too late and you’ve pissed off the boss.

For firms, not having a social media policy can open the company up to all sorts of tricky trouble. Without knowing exactly what is expected of them, employees are forced to use their own judgment when it comes to their online behavior. Most are smart enough not to bash the boss in 140 characters or post embarrassing holiday party photos on Facebook but what’s to stop them from starting a blog that management finds offensive or keep them from tweeting about their work life in general? Absolutely nothing.

With hyper-connected Gen Y more than established in the workplace, a social media policy makes even more sense. Very few us get through a day without a Facebook update or a tweet and for some of us, our online persona can be a point of contention with management. Case in point, yours truly and Jr Deputy Accountant. Working in the industry meant that I had to be careful not to needlessly bash firm failures (like PwC and Satyam), lest I ruffle any feathers that could connect my site to my employer. Sometimes a disclaimer is helpful – something along the lines of “my opinion is my own and independent of any personal or professional affiliations” – but without having clear lines drawn between how you behave at work and how you behave on your own time in front of the entire Internet, it can be difficult to know what’s appropriate and what is not.

Last week we gave you some tips to keep your online life safe in the event that you don’t have a social media policy but that doesn’t mean your boss gets a pass. A social media policy is always a good idea and in this day and age there’s no getting around it, it’s necessary.

Memo to Media Departments: Here Are Three Ways to Make My Job Easier

I’m not going to name names since that doesn’t seem to go over well but I have a bone to pick and think this is the perfect platform for doing so. In case you aren’t paying attention, I tend to use real-world examples to form my suggestions on what to do (or more often than not what not to do) in social media and this time I need to air a complaint about some industry “professionals” who aren’t playing the game right.

Again, no names so don’t ask and if you’re wondering if I mean you, I probably do.

I’m referring specifically to media def attempts on my part to connect with them and get their news out here on Going Concern and Jr. Deputy Accountant. The JDA blow offs I can almost understand but when I come right with a proposition and offer them a coveted spot among the PwC rebranding whine dump and salary news here on GC and they completely ignore it, I get pissed.

Therefore, helpful sort that I am, I’m offering three ways YOU, accounting industry media person, can make MY job easier:


1. Respond When I write you an email inviting you to participate in an interview, survey, ribbing, etc., a response would be nice either way though I obviously appreciate a “yes” far more than a “are you kidding me?” Regardless of whether or not you would like to participate, the least you can do is respond. I know you’re busy, we’re all busy, no one expects you to answer me 4 minutes after I’ve sent the email but a courtesy response would be awesome. I’m not asking a lot. I’m giving you a chance to participate in something awesome and trust me, I wouldn’t waste my own time so I don’t expect you to waste yours.

2. Don’t be scared I’m not sure what it is or why people seem to perceive my brand as hostile but I’m really not as hostile as it seems if you actually talk to me. It amazes me that some industry professionals think Going Concern is hostile and incendiary as well! Seriously?! We hardly swear and cover accounting news, how threatening can we be? Apparently quite. I can’t speak for Caleb but I’ve been blocked. And ignored. Whatever, it’s not about my ego, it’s about me inviting you to take a seat at our conversation and you running the other direction.

3. Wake up! If you are going to start A) a campaign and/or B) a Twitter account, please expect that I’m going to find it and possibly come ask you questions about it. As a media professional, it’s sort of expected that you’ll be excited to offer me the information I seek so I can share it with our readers or at least be able to point me to some press release that accomplishes the same without you having to talk to me. It doesn’t matter if you disagree with my opinion on Ben Bernanke being a massive douchebag or if you are offended by my liberal use of the F-word on my own turf, this is about the industry. We know for a fact that some industry professionals wish Going Concern would expire and drop off the Internet but let’s be real, it isn’t happening so you’d be smart by embracing it instead of fighting it. Like it or not, we’re the future of the industry. Suck it.

I swear we don’t bite (Caleb might but you’ll have to ask him to be sure) and we’ve proven that we here at Going Concern hold ourselves to an exceptionally high standard of ethical behavior when it comes to sources, interviews and communications with industry professionals. So I don’t know where the fear is coming from but seriously, answer your damn emails.