Layoff Watch: KPMG

Last week when Deloitte announced the appointment of a new Chief Diversity Officer, we surmised that the reason for such a position is so firms can promote their diversity 24/7. Finally realizing that this wasn’t physically possible, we started wondering what kind of objectives a Chief Diversity Officer would set for their firm.
Deloitte’s press release from last week states that the new CDO, “will be responsible for Deloitte’s diversity strategy and will lead its continuing efforts to attract, retain and develop the best talent in the marketplace.” Isn’t attracting the best talent something the firms are constantly doing? The statement seems to indicate that “responsible for diversity strategy” is mutually exclusive from “attracting the best talent in the marketplace.” So are goals for the diversity strategy different? If so, are they SMART, like our little chalkboard friend suggests?
If the goals are based on percentages (i.e. measurable), then we’re in luck because the Fortune one-hundo included diversity information that stated what the percentage of minorities and women were at each firm on the list (sorry omitted firms).

• Ernst & Young – 29% minorities; 50% women
• Plante & Moran – 6% minorities; 54% women
• Deloitte – 32% minorities; 44% women
• PwC – 27% minorities; 49% women
• KPMG – 27% minorities; 48% women
We emailed and left a voicemail for John Zamora, the new CDO at Deloitte, to get some perspective on these numbers (for Deloitte) but have yet to hear back. We mostly want to know if these numbers are acceptable or if not, and if they aren’t, what percentages the firm is attempting to achieve (if those are part of the goals).
In the meantime we do know that all of the Big 4 have Chief Diversity Officers (technically E&Y’s is an inclusiveness officer) and P&M has a Diversity Council so there seems to be people assigned to this issue at every firm, large and small.
Furthermore, all of the Big 4 appear on the Diversity Inc’s list of Top 50 Companies for Diversity for muptiple years, so we know that they have been recognized for their diversity efforts.
So that’s why we’re confused; what exactly are the goals of these firms with respect to diversity? Are they looking to dominate the Diversity list, like they do the best places to intern list? Is this all about dominating magazine lists?