Please ensure Javascript is enabled for purposes of website accessibility
December 7, 2022

This Accounting Firm Hopes Its Marketing Campaign Will Change the Way You Look at Bad Words

When it comes to accounting firm marketing, even the biggest of the big firms can flop (we need not speak of EY's rebranding in the context of a Safe Search off Google Image search but we will, again, because hahahaha I can't believe they did that). In the case of little guys SS&G, we aren't sure what to think.

SS&G's "words" campaign seems harmless enough:

Most people regard accounting services with the same gusto as a trip to the dentist’s office. At SS&G, we understand that it can seem like a painful, complicated process. That’s why we always offer expert, trusted advice without the aches and pains.

Got it. Clients hate the fact that they are required to utilize your services to stay compliant with regulatory agencies and tax collectors. Clients hate that it takes you so many billable hours to get that done and that they have to write a check to you when it's all said and done. That's where the words come in.

Utilizing clean, eye-catching designs, a conversational voice, and playful wit, this campaign demystifies the tax, assurance, accounting, and consulting processes by turning negative notions on their heads, ultimately inviting clients and friends to experience the difference of our warm, welcoming, user-friendly service.

This is where it gets strange.

No, no, this is where it gets strange. Let's check out "code," which maybe talks about charge codes or something light and silly? Sure:

To be honest, the whole thing has just a little… uh… what's the word?

Latest Accounting Jobs--Apply Now:

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Comments are closed.

Related articles

a $100 bill with a mask over Franklin's face

By the Numbers: The Accounting Firms That Received $635 Million in PPP Loans

Remember PPP loans? The Small Business Administration defines PPP as “an SBA-backed loan that helps businesses keep their workforce employed during the COVID-19 crisis.” Remember all the layoffs and pay cuts at accounting firms we were meticulously tracking in early 2020? Transparency group crunched the numbers using Small Business Administration data and found $635 […]

a render of a business suit army

BDO UK Spreads the Load

FT had an interesting story yesterday about a situation across the pond: average BDO UK partner pay fell 15 percent to £647,000 (USD$794k) because a hiring spree took a bite out of profits. Last year, BDO UK partners walked away with more than even EY and KPMG partners. They aren’t worried about it though, the […]