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November 29, 2022

accounting firm marketing

#TBT: The CohnReznick ‘Anthem’ That Someone Thought Was Ringtone-Worthy

I stumbled across this on YouTube yesterday. This CohnReznick “anthem” isn’t an accounting firm anthem in the traditional sense, not like this horrible Deloitte one or some of the bad Big 4 anthems of years gone by. The CohnReznick one was actually a commercial that aired on TV and radio a few years back. But […]

KPMG’s Logo May or May Not Give You Heartburn

Is KPMG’s new marketing plan for 2019 to have its people and distinguished guests at conferences devour the firm’s logo? Great morning of education at the Annual KPMG Board Leadership Conference. Plus a fun little treat at lunch. pic.twitter.com/xtthJyFWKr — philipsmith (@PRS2) January 8, 2019   Our cupcake overfloweth…. celebrating our new office space in […]

This Accounting Firm Hopes Its Marketing Campaign Will Change the Way You Look at Bad Words

When it comes to accounting firm marketing, even the biggest of the big firms can flop (we need not speak of EY's rebranding in the context of a Safe Search off Google Image search but we will, again, because hahahaha I can't believe they did that). In the case of little guys SS&G, we aren't […]

Ernst & Young Has Been Buying Ad Space on Dudes’ Faces, Will Now Sponsor Dudes’ Website

Ross Harper and Ed Moyse are a couple of Brits who created BuyMyFace.com to pay off their college debt. They started this little project back in October 2011 and by all accounts, it's been rather successful. They've been thrown out planes, shredding down wintry slopes, and go-karting [!] "all in the name of advertising."  Ernst […]