August 10, 2022

Let’s Take a Look Back at the First Tweets of Accounting Firms, Part 2

Yesterday when I was putting together the GC newsletter (and if you haven’t yet signed up for it, please do so), I came across a fun article Adrienne wrote almost five years ago on accounting firms’ first tweets, like PwC wishing everyone a happy St. Paddy’s Day and Deloitte being confused with how this Twitter thing works. I thought, “This has the potential for a sequel!”

So I asked Adrienne what she thought, and she said, “I don’t remember that article at all.” Not to be deterred, I started digging up old accounting firm tweets.

Now, when Adrienne wrote her article in March 2014, there was this handy-dandy tool that made it really easy to find a firm’s first tweet. Apparently that tool no longer exists. So I had to find the exact date a firm joined Twitter and then use Twitter’s Advanced Search function to enter the firm’s Twitter username and then a date range of when its first tweet might have been published. It was a pain in the ass, but I persevered.

In the end, I was a little disappointed. Nothing too embarrassing or interesting, and honestly, it was probably a huge waste of about four or five hours of my time. But I was bound to finish what I had started.

Some firms did the obligatory, “Hey, look, we’re on Twitter” first tweet:

Wipfli must have gotten tweeting advice from Deloitte and had a little trouble spelling “Twitter”:

For EisnerAmper, sharing is caring:

Does anyone remember going to the big data demo at Baker Tilly’s booth during Oracle’s Big Data at Work event? At least BT used hashtags correctly:

Plante Moran left us hanging—top what?

Some firms went hard with the tax advice right out of the gate:

And at Withum, come for the tax advice, stay for the dancing:

CliftonLarsenAllen’s first tweet was about its recent nuptials:

And Moss Adams, you do realize there are some letters missing in Rick Anderson’s name, right?

And here’s my first tweet. Always the hockey meatball:

I’ll keep updating this article if I come across any other fun first tweets from accounting firms. Or maybe we can do a Part 3 in another four years.


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