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February 8, 2023

Let’s Take a Look Back at the First Tweets of Accounting Firms, Part 2

Yesterday when I was putting together the GC newsletter (and if you haven’t yet signed up for it, please do so), I came across a fun article Adrienne wrote almost five years ago on accounting firms’ first tweets, like PwC wishing everyone a happy St. Paddy’s Day and Deloitte being confused with how this Twitter thing works. I thought, “This has the potential for a sequel!”

So I asked Adrienne what she thought, and she said, “I don’t remember that article at all.” Not to be deterred, I started digging up old accounting firm tweets.

Now, when Adrienne wrote her article in March 2014, there was this handy-dandy tool that made it really easy to find a firm’s first tweet. Apparently that tool no longer exists. So I had to find the exact date a firm joined Twitter and then use Twitter’s Advanced Search function to enter the firm’s Twitter username and then a date range of when its first tweet might have been published. It was a pain in the ass, but I persevered.

In the end, I was a little disappointed. Nothing too embarrassing or interesting, and honestly, it was probably a huge waste of about four or five hours of my time. But I was bound to finish what I had started.

Some firms did the obligatory, “Hey, look, we’re on Twitter” first tweet:

https://twitter.com/citrincooperman/status/21963991509110784
https://twitter.com/sikichllp/status/13148608334

Wipfli must have gotten tweeting advice from Deloitte and had a little trouble spelling “Twitter”:

https://twitter.com/Wipfli_LLP/status/4006465781

For EisnerAmper, sharing is caring:

https://twitter.com/EisnerAmper/status/8369008768

Does anyone remember going to the big data demo at Baker Tilly’s booth during Oracle’s Big Data at Work event? At least BT used hashtags correctly:

https://twitter.com/BakerTillyUS/status/365539613571424258

Plante Moran left us hanging—top what?

https://twitter.com/PlanteMoran/status/3311128090

Some firms went hard with the tax advice right out of the gate:

https://twitter.com/CohnReznick/status/64068859640025088
https://twitter.com/MarcumLLP/status/7749365459
https://twitter.com/EideBaillyLLP/status/218781288910438402

And at Withum, come for the tax advice, stay for the dancing:

https://twitter.com/WithumCPA/status/230020600444383233

CliftonLarsenAllen’s first tweet was about its recent nuptials:

https://twitter.com/CLAconnect/status/153842812113272832

And Moss Adams, you do realize there are some letters missing in Rick Anderson’s name, right?

https://twitter.com/Moss_Adams/status/7711633341

And here’s my first tweet. Always the hockey meatball:

https://twitter.com/bramweller/status/122131214634205184

I’ll keep updating this article if I come across any other fun first tweets from accounting firms. Or maybe we can do a Part 3 in another four years.

Nah.

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