It’s been a while since a top 25ish accounting firm in the U.S. has rolled out a new logo and rebranding. Baker Tilly is the last one that I recall when it ditched the bird logo in late 2018 and went to a lowercase font for its name with a logo that’s in the shape […]
Legal research firm Acritas came out today with its 2019 Global Alternative Legal Brand Index, the best of the best non-law firms that provide nontraditional legal or quasi-legal services to clients. And just like last year’s index, the Big 4 firms’ legal arms take up four of the top five spots. But there’s a new […]
It’s listicle time, you guys. This one comes from an outfit called Brand Finance, which calls itself “the world’s leading independent branded business valuation and strategy consultancy.” At today’s World Economic Forum in Davos, Switzerland, Brand Finance released its Global 500 report, which ranked the world’s 500 most valuable brands. The report also ranked the […]
The Baker Tilly bird is gone: CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) today announced a refreshed brand identity with fellow Baker Tilly International network firms to demonstrate the network’s global strength and capability. Baker Tilly’s brand positioning, Now, for tomorrow captures the firm’s commitment to great […]
Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, “That’s a strong brand!” but they’d have a hard time explaining why.