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What Do We Think of Grant Thornton’s New Ad Campaign?

Posted on August 29, 2011 by Caleb Newquist

And your longer 60+ second ad, with an accent!

No tango. No roses. No emotion (unless business demeanor is an emotion). Just winning. So what do we think? What would Don Draper think? Tell us.

Pages: 1 2
Posted in Grant ThorntonTagged ad campaigns, Grant Thornton, roses are not winning, What wins

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Related Posts

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Grant Thornton Welcomes LECG Employees to the Brotherhood

  • Caleb Newquist
  • April 14, 2011

After yesterday’s news that LECG that was more or less pulling the plug, Grant Thornton finally put out a press release that they were acquiring a “significant portion” of the company’s business.

GT is taking on 270 employees in Atlanta, Chicago, New York, Philadelphia and Portland across all its service groups. Naturally, Stephen Chipman is thrilled to share this dynamic news, “We are pleased to welcome these outstanding individuals to Grant Thornton LLP,” SC said, “I am confident that they will fit in perfectly with our people — intellectually curious, talented individuals who want to make a difference with their clients, in their workplace and in their communities.”

Which was a perfect segue into this:

“As I have stated before, our goal is to be the leading audit, tax and advisory firm serving dynamic organizations in our chosen markets,” continued Chipman. “Dynamic companies are companies that are ambitious and growing, expanding internationally. They are dealing with critical events or transactions and are in need of our value-added, integrated service solutions. We will continue to explore additional strategic mergers and acquisitions as our balance sheet is healthy [Ed. note: care to share?] and we are in a position to attract similar talent.”

In other words, GT is still on the prowl for more people to join their party. Any interested parties need to come with dynamism in boatloads.

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