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January 29, 2023

What Do We Think of Grant Thornton’s New Ad Campaign?

As many of you trade tales of flooded basements, tree branches coming through the windows and slip n’ slides, some people had much grander plans for today. Back in the spring, we speculated about what Grant Thornton’s “major brand repositioning” might entail. Since Stephen Chipman took the helm back in 2009, things have focused towards the dynamic. Dynamic clients. Dynamic rumors. Dynamic hand-written notes. Now, as promised, the Purple Rose of Chicago has rolled out a new dynamic ad campaign.


Here’s your 30-second spot:


And your longer 60+ second ad, with an accent!

No tango. No roses. No emotion (unless business demeanor is an emotion). Just winning. So what do we think? What would Don Draper think? Tell us.

As many of you trade tales of flooded basements, tree branches coming through the windows and slip n’ slides, some people had much grander plans for today. Back in the spring, we speculated about what Grant Thornton’s “major brand repositioning” might entail. Since Stephen Chipman took the helm back in 2009, things have focused towards the dynamic. Dynamic clients. Dynamic rumors. Dynamic hand-written notes. Now, as promised, the Purple Rose of Chicago has rolled out a new dynamic ad campaign.


Here’s your 30-second spot:

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