We’re guessing that the IRS has been struggling for years to figure out how to relate better to the general public. They finally came to the conclusion that people like videos and audio as opposed to instruction booklets that make the New York Times look like a kaleidoscope. Clearly progress has been made, however, we still foresee challenges.
The biggest problem we have is that the videos are pretty much the live-action equivalent to the instruction booklets.
More, after the jump
Example:
Sorry we had to put you through that. Now our suggestions:
• Hugh Jackman or Megan Fox-types cast in the videos.
• A little song and dance, possibly performed by NPH.
• If a song and dance isn’t feasible, inject a little comedic relief. We’re thinking strategically inserted movie clips.
• Did we mention Hugh Jackman and Megan Fox?
As with anything in our society, celebrities (especially attractive ones) make everything better. Remember the Hollywood Vote Campaign videos? This is the model we would suggest the IRS strongly consider.
We’re fairly certain that Leonardo DiCaprio explaining how to avoid tax scams using his steely gaze will have a much greater affect on taxpayers than our friend here in the yellow blazer. Just a thought. If you’ve got other suggestions for the service on how to make their videos more watchable, discuss in the comments.
IRS Spotlights Recovery Credits on YouTube and iTunes [Web CPA]
