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PwC Falls Victim in the Competitive Poaching Game to…WTP Advisors

As you know, the Big 4 are pretty competitive when it comes to landing the best talent. The brightest brains. The biggest, swingingest…well you know. Anyhoo, PwC has been on tear this year, luring an accounting firm equivalent of a platoon from KPMG. They’ve also managed to pick off people from Duff and Phelps and the SEC.

But now the tables have turned unexpectedly on P. Dubs. They certainly had to be wary of the likes of Deloitte, E&Y and yes, even KPMG trying to woo their partners seeking greener pastures but it’s highly unlikely they saw this coming:

WTP Advisors, an award-winning, global tax and advisory firm, announced today that it has opened a new office location in Long Beach, CA. The new site will be headed by tax expert, Jon Worden, who most recently managed PwC’s West Region International Tax Services Quantitative Solutions Team. “Jon is a terrific choice to lead WTP Advisors’ West Coast tax practice. Like all WTP directors, he has Big Four experience, combined with a drive to forge deep and lasting client relationships. His personality, talent, and ambition will represent us well with large multinational companies in this region,” says Mike Minihan, Partner and co-founder of WTP Advisors. In his new role, Worden will be responsible for serving the L.A., Orange County and Northern California markets, as well as cultivating relationships with organizations up and down the West Coast.

Or maybe they did. WTP Advisors was founded by “four PwC veterans” back in 2005 according to this Fortune blurb on the firm’s website. It also boasts that it “has retained 100% of its clients” since the founding of the firm. The clip above is also from said blurb which depicts some sort of Rumble in the Professional Services Jungle between WTP and PwC. Perhaps WTP is gunning for P. Dubs because there is some bad blood there, we don’t know (but would love to hear about it). And with only 75 employees and $12 million in revenues, they barely register on Bob Moritz’s radar but it’s clear that they can poach P. Dubs talent and they are already better at using PR to make it known than some other firms.