No? Well, now you’ve been so advised.
With kid photos!
And if you feel so inclined, you can email him. We’re sure he’ll be reading them.
A few weeks back I talked about the flashy websites the Big 4 have invested in for recruitment purposes. For those of you DT’ers still wondering where your raises went, the answer is now clear.
Facebook, Twitter, YouTube, and a brand new (interactive!) recruitment website. DT is completely revamping their online presence.
Seemingly launched the same week as PricewaterhouseCoopers’ personal branding campaign, DT’s overhaul is much more comprehensive. The Twitter page already boasts 1,500 followers; its unique twist is that employees take turns tweeting about their daily work. Interesting approach, only if you remember to log in to the Twitter page and read the biography of the weekly tweeter.
Deloitte’s YouTube approach is similar to that of KPMG’s established page; clean and consistent website hosting professional videos. One of the videos, entitled “What if your work mattered to the world,” delves, umm, deeply into the importance of cow manure on the job. Taking the term “shitty job” quite literally, I suppose.
Finally, everything is nicely tied together with a flashy site showcasing – shockingly – its youngest and brightest employees. Stories, videos, and links to various DT pages make working for the dot seem downright enjoyable and fun.
The question remains, though – who is this targeting?
From my brief experience on the sites, there’s still no direct way to contact the recruiter responsible for a particular school (PwC boasts the only clear option). There’s no way to ask questions, request feedback, contact the recruiter who’s business card just went through the wash.
This maneuver of hiding behind a flashy website is a running theme for corporate recruiting websites. Why? Why not? The employers hold the cards. The recruiters mailboxes are already overflowing. And if you’re a top student on campus, trust me, the recruiters will find you. So why the website?
See the Joneses out there in front? Yup, better go catch them.
We’re still at a point in the social media world where no one really knows what works best. Facebook has been all the rage for teenagers and young adults, but now that older generations are joining in swarms (i.e. creepy overprotective parents) , there has been a shift of concern among younger users. Twitter is a cluster of a mystery, but the it’s a cluster that everyone (including me) is going along with.
The Big 4 marketing gurus are no different. They know that the recruiters will do the legwork to find the best candidates. They know students will talk to their professors for advice, and listen to their older friends who interned elsewhere.
Perhaps in the end the websites, tweets and cow videos are for the helicopter parents. Seriously. Recruit the parent, recruit the student.
No doubt that you remember E&Y’s Grammy-worthy attempt at a theme song/torture method from last week.
We have now discovered that KPMG also thought this was worthy of the firm’s resources. The only problem we find is that the songs sound oddly similar in melody, atrocious use of harmony, etc. This kind of artistic double-agentry between the firms only reaffirms are suspicions about the firms working together in some sort of oligopolic conspiracy of which the purpose is, we haven’t figured out, except maybe to perpetuate the use of Excel.
After the jump, we’ve provided links to both songs here so that you can provide your expert analysis on which firm has the best song. And by best, we obviously mean drives you to agony similar to Alex DeLarge/Beethoven-esque levels. In addition, feel free to provide your favorite lyrics in the comments.
We really have to hand it to some of the creative minds at E&Y. The quality of what they produce is overwhelming. All this and they ban Pandora? We’ll never understand accounting firm reasoning.
Anyhoo, the offbeat clapping is one thing, Zitor is quite another, but now we present you with the following:
Today, in how your firm spent your bonus news, we present you with Zitor, an alien who somehow ended up in Uncle Ernie’s shop. Zitor then ended up being assigned a counselee for year-end reviews which is fairly realistic considering his lack of expertise and work experience.
Zitor was apparently designed and plugged into the Ernstiverse to demonstrate how to be completely unprepared for a the year-end review process as a counselor.
What’s odd is that most counselors seem to be using logic from another planet so it’s not outside the realm of possibility that this was based on actual methods used.
Regardless of the genesis of this idea, it probably goes without saying that this had to be complete and utter failure for those of you with maturity levels above the age of 13. Nevermind that no one can decipher how accounting firms determine who the best performers are anyway.
Included with this frivolous attempt to relate to the troops, if you were so inclined, you could submit ideas for the line below from Zitor to end up in the next video for this “Coach from Another Planet”. While that sounds incredibly lame and worthy of our ridicule, we’ve decided to let you take a stab at it instead.
The line has been modified slightly to allow your much more creative suggestions to be submitted in the comments:
“At E&Y, we do not give feedback. We give ___________.”
Do your worst.