Please ensure Javascript is enabled for purposes of website accessibility
September 25, 2023

LinkedIn Endorsements: Value or No Value?

The Cynical Girl asks:

What’s the value of a LinkedIn endorsement or recommendation?

I won't blockquote half her article here, you can go over and read it if you'd like to (and you should). I will, however, give you a good example of why endorsements are pretty dumb.

You see that? Those are, apparently, the things I'm good at according to my endorsements. You'll notice, however, that accounting comes in at #5, even above Photoshop which I find offensive since I created this masterpiece all by myself and clearly that makes me an expert. Anyone who knows me knows I can't add to save my life, Excel frightens me and the only reason I know which side debits go on is because I was forced to sit through 400 hours of CPA review classes. Maybe if this said writing about accounting but no, it says "accounting" which implies I'm the person to ask when you have a question about which line goes where on your 1040. No no no no no.

I'm not sure about you guys but I often get drive-by endorsements from people I've never met in my life who couldn't possibly know how hard I worked to get on the first page of Google for "Ben Bernanke exposed" (Google that at your own risk). Someone casually stalking my profile has no idea if the endorsement comes from a former colleague or some random guy I followed on Twitter 3 years ago who has no idea what I actually do for a living even though it's right there on my profile.

It doesn't help that LinkedIn encourages you to endorse people based on the endorsements they've already been given, many of which they themselves endorsed themselves for when they added it to their profile! Hell, I've endorsed some of you for crap that I have zero clue whether you know or not. Oh, you're into compliance? Cool, have this endorsement.

Where's the value if we're just clicking buttons out of courtesy like the #TeamFollowBack of LinkedIn? Doesn't that defeat the entire purpose? I'm still not convinced my mechanic is skilled in vehicle maintenance and I know that guy, how am I supposed to know if some CPA I met once at a conference knows GAAP from a hole in the ground? I mean, I'd hope so but… you never know.

On that note, I'm going to take a page from Cynical Girl's playbook and go change my skills to more relevant ones such as "cat wrangling" and "badassery." If they're going to be worthless anyway, might as well go all the way.


Latest Accounting Jobs--Apply Now:

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Comments are closed.

Related articles

spare change

These Firms Are Cheap AF With the Deferred Start Date Stipends

Remember when your grandma would slip a $5 bill in your birthday card and tell you not to spend it all in one place and you, the ungrateful child that you were, internally sneered that five bucks barely covers a soda and a candy bar? That was different because your parents paid your rent and […]

thinking emoji displayed on a cell phone

Let’s Speculate Wildly About Why All the BDO USA Partners Are Getting Together for a Secret Meeting in Florida (UPDATE)

Ed. note: A tipster contacted us to give details on the meeting, update below. If you are a BDO partner in the know and would like to provide info please know that all sources are anonymous (we’re told the firm said to partners they’re tracking their phones, yikes). The tip line number appears below and […]