You might not be able to nimbly pluck their heartstrings but apparently you can cattle-herd them into a predetermined survey conclusion with the right set of carefully crafted questions and answers.
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Does everyone remember Barry Salzberg's article in Forbes that finally shed light on the elusive wants and needs of the Gen Y digital ninjas? I know everyone was probably thrilled to finally understand what it is Millennials want since we've all been sitting here scratching our balding gray heads trying to figure it out.
Anyone with half a brain knew Barry was obviously pandering but thanks to one commenter, we may have a bit more insight into why Deloitte's survey showed its young staff care about silly things like social justice and mobile technology. While we can't confirm this statement for obvious reasons, the survey results were so far-fetched and ridiculous that I can only assume everything written below is true:
Well well, you don't say! A 42-year-old "accidentally" gets a copy of the survey and finds the possible answers to be carefully manufactured and guided so that no one could actually say they are driven more by money than the fallacy of business changing the world? As bizarre as it sounds, anyone who read Barry's fluff piece in Forbes can see why it's completely believable.
The ironic part here is that Barry himself recognized that Millennials aren't easily bullshitted (apparently neither are their Gen X predecessors):