Super Bowl ads usually fall into one of five categories: ones that make you laugh, ones that get you in the feels, ones that elicit no feelings whatsoever, ones that make you think, and ones that make you cringe. (We’re looking at you, Intuit.) This ad from Coopers & Lybrand (one of PwC’s parental units), […]
$5.6 million. That’s how much it costs for a 30-second advertisement to air on Fox during the Super Bowl this Sunday. But that ad time cost is chump change for Intuit, maker of TurboTax and staunch proponent of charging millions of customers for tax filing services they should’ve gotten for free. Intuit will be airing […]
I stumbled across this on YouTube yesterday. This CohnReznick “anthem” isn’t an accounting firm anthem in the traditional sense, not like this horrible Deloitte one or some of the bad Big 4 anthems of years gone by. The CohnReznick one was actually a commercial that aired on TV and radio a few years back. But […]
It *is* innnnnsaaaaaane outside.
Some ad agency/pump-and-dumper really needs to reboot this approach