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Extreme Big 4 Makeover: KPMG Edition

Posted on September 15, 2010 by Caleb Newquist

In addition to His Leftness being included in the campaign (reminiscent of T. Dubs with Accenture) apparently the firm took out an ad in today’s Financial Times that rocks their new slogan, Cutting Through Complexity™:

KPMGCuttingThroughComplexityprintadvertising

Pages: 1 2 3
Posted in KPMGTagged Branding, Cutting Through Complexity™, KPMG, Makeovers, Obviously you're not a golfer, Phil Mickelson, Slogans

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Previous: Deadline Watch ’10: Happy September 15th!
Next: KPMG, Ernst & Young Sneak on to U.S. News Tax Firm Ranking

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(UPDATE) Dick Bové: The KPMG Citi Team Is ‘An Exceptional Acceptable Group of Auditors’

  • Caleb Newquist
  • August 30, 2010

And you know he’s not messin’ because that’s what he told Charlie Gasparino and God knows you best not lie to the Fox Business Network’s ace reporter. Sure Bové didn’t actually say “KPMG” (hell, he’s probably never heard the name) but he’s giving credit to auditors which is about as unheard of as Tiger Woods using Trojans with hookers.

Bové may have mentioned some other things about Mike Mayo, Citi, Deferred Tax Assets so on and so forth but we’re sure you’re not worried about that.


Btw, if you need to get caught up on just who Dick Bové is, go here. Courtesy of FBN:

On Citi’s apparent cold shoulder towards analyst Mike Mayo:
“It’s totally wrong. Mike Mayo is a brilliant analyst. He’s been in this business for a long period of time and does a superb job of following the industry. To say he can’t come in and speak to the company in my view is absolutely and totally incorrect.”

On whether Mike Mayo’s accusations against Citigroup’s risk management lapses are accurate:
“Absolutely. In September of 2008, Citigroup was effectively bankrupt. The reason why it was bankrupt was the reason that Mike cites. It was that the risk management procedures had completely broken down and it was not effectively managing its portfolio. Mike is right on that comment.”

On why we should believe Citi on its accounting reports:
“We don’t have to take Citigroup’s answer to Mike Mayo. We can take a look at the fact that this company is audited by an exceptional group of auditors. They are regulated by a large number of bank regulators…and they actually are being audited for their tax issues right now by the IRS. All three of these groups agree with the public statements of Citigroup concerning DTAs.”

“What is the basis for saying that these three groups which have seen the numbers don’t know what they are talking about, whereas people that have not seen the numbers, do know what they are talking about.”

On whether Citi has been given a clean bill of health by the SEC, IRS and the Fed:
“We do have an audited financial statement which is not questioning the DTAs. We do have bank regulators who could have memorandums of understating with Citigroup if they believed there was a problem. Citi is estimated to earn by Mike Mayo $9 billion this year. Next year he estimates the company to show a 33 percent increase in earnings to $12 billion. If there is a DTA problem, why is there a belief that the company can jump its earnings by 33 percent from 2010 to 2011?”

We’ve been assured by the wonderful people at Fox that we will have video of this momentous (and perhaps unprecedented) occasion just as soon as it’s available.

UPDATE: AS WE SUSPECTED! Not only was the initial report mis-transcribed, check out Dick’s reaction to Gasparino’s question, “It’s KPMG I believe, correct?” around the 2:37 mark:

Pretty obvious that the dude has never heard of KPMG in his life.

Coin stacking on smiley face and sad face for good financial planing can make happiness in life, Money saving and investment concept.
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Who Wants to See How Much Big 4 Revenue by Service Line Has Changed Since SOX?

  • Going Concern News Desk
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TLDR Assurance is out, Advisory is in. CPA Journal has published an intriguing deep dive […]

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Toronto Protesters Have Some Choice Words for KPMG

  • Caleb Newquist
  • July 22, 2011

Remember the cost cutting report that the KPMG presented to the City of Toronto? The one that said they should consider closing a few zoos, let the grass grow for an extra week and let the snow accumulate a few more inches before you they break the shovels out (despite the risk of more cracked tailbone lawsuits)? Of course you do. Yeah, well, some people aren’t crazy about it and figured camping out in front of the House of Klynveld with signs and a microphone seemed like a pretty good idea:

That’s right – Inhuman, bean counting purveyors of human misery and social retrogression. – I don’t even think I’ve heard Francine McKenna state something that incendiary.

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