The Wall Street Journal has written a pretty detailed account of comments EY Global Chairman […]
Tag: Branding
EY Might Not Make Buckets of Money From This Split Thing After All
The Wall Street Journal has an article today suggesting that the EY audit/consulting split may […]
Did the SEC’s Acting Chief Accountant Have EY in Mind When He Wrote This?
The Australian Financial Review reported today that EY had hoped to temporarily share the EY […]
Why Is Aprio the Only Top 100 CPA Firm with a Non-Traditional Name?
There’s no easier way to put it: Most top accounting firms do it by the […]
Don’t Forget, McGladrey Will Be RSM on Monday
Earlier this year, McGladrey announced that they would be dropping the "McGladrey" from their name […]
McGladrey Latest Accounting Firm to Say, “Screw It, Let’s Just Go By Our Initials”
Yesterday, McGladrey announced they would become RSM. It was an inevitable move for a firm […]
Look Out, Here Comes the Intern #SelfEY Parade
Consider yourselves warned: the interns are about to get released into the wild. Yes, it's […]
The AICPA Has Nuked The CPA2Biz Brand in Favor of CPA.com
You will recall a few years back, the AICPA started offering the licensed AICPA members […]
Extreme Big 4 Makeover: KPMG Edition
Yesterday we told you about Extreme Big 4 Makeover: PwC Edition. Today we’ve learned that KPMG is getting into the act, although the House of Klynveld had the sense to avoid changing their team colors to match the autumnal palette (Braddock says it reminds him of Pizza Hut).
But more on colors later. We feel that the motivation for the rebranding is likely twofold: 1) They got wind of PwC sexing themselves up and 2) They’re pissed about Dick Bové playing dumb and they’re trying to get the old girl’s attention.
Naturally, it makes the Masters Champ who, after coming of his video extravaganza on Phil Mickelson’s KPMG website, is appearing in this ad in Golf Magazine (or so we’re told, we don’t have a subscription):
In addition to His Leftness being included in the campaign (reminiscent of T. Dubs with Accenture) apparently the firm took out an ad in today’s Financial Times that rocks their new slogan, Cutting Through Complexity™:
KPMGCuttingThroughComplexityprintadvertising
Last but not least, the firm rolled out this internal Brand Book that tells you everything you don’t want to know about the rebranding including the firm’s commitment to it’s favorite hue, ” To bring our brand to life we have a refreshed visual identity and tone of voice which reinforces the essence of our brand. It builds on our current brand equity and the strong ownership we have of the color blue, while placing greater emphasis on the warmth of our wider color palette.”
One of sources already weighed in saying, “I’m so excited about the opportunities that will be generated by these HUGE changes I don’t know how I will contain myself.” We invite you to share your own thoughts on blue, Phil or whatever you think about KPMG’s new do.