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December 2, 2022

CPA Exam Marketing, You’re Kind of Doing It Wrong

I don’t say this to be mean, I say this to be helpful I swear. I noticed something sketchy about this Becker marketing campaign.

Apparently they have a Posterous (news to me) and share CPA exam tips. That part sounds awesome but somehow it fails in the execution. Here’s what I mean:

Did you know that the sections of the CPA Exam have different time allotments?

You can use as much of the time allotted to complete each section as you like. The testing computer screen displays a countdown of the time you have left. As you practice, it’s important to learn how to budget your time wisely, so you don’t find yourself scrambling at the end to finish.

Sorry but that’s horribly vague. What is that supposed to tell someone about time allotments on the CPA exam? What on Earth is ‘You can use as much of the time allotted to complete each section as you like?’ supposed to mean? Sure you technically can use as much of the time allotted (I’m assuming they mean per section?) but I don’t think that’s a very helpful suggestion to give someone actually trying to pass the CPA exam.

In a different post, they also say “Getting your CPA is a little like getting to Carnegie Hall — it’s all about practice!”

Each post ends with an obvious link to one of their products that is tangentially related to whatever the vague “tip” says.

In fewer words, WTF purpose is this supposed to serve?

Like I said, meant to be useful, I swear.

I don’t say this to be mean, I say this to be helpful I swear. I noticed something sketchy about this Becker marketing campaign.

Apparently they have a Posterous (news to me) and share CPA exam tips. That part sounds awesome but somehow it fails in the execution. Here’s what I mean:

Did you know that the sections of the CPA Exam have different time allotments?

You can use as much of the time allotted to complete each section as you like. The testing computer screen displays a countdown of the time you have left. As you practice, it’s important to learn how to budget your time wisely, so you don’t find yourself scrambling at the end to finish.

Sorry but that’s horribly vague. What is that supposed to tell someone about time allotments on the CPA exam? What on Earth is ‘You can use as much of the time allotted to complete each section as you like?’ supposed to mean? Sure you technically can use as much of the time allotted (I’m assuming they mean per section?) but I don’t think that’s a very helpful suggestion to give someone actually trying to pass the CPA exam.

In a different post, they also say “Getting your CPA is a little like getting to Carnegie Hall — it’s all about practice!”

Each post ends with an obvious link to one of their products that is tangentially related to whatever the vague “tip” says.

In fewer words, WTF purpose is this supposed to serve?

Like I said, meant to be useful, I swear.

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