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Category: The Serious Questions

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What Do We Think About Aprio’s New Catchphrase?
  • Firm Watch
  • Mid-Market
  • The Serious Questions

What Do We Think About Aprio’s New Catchphrase?

  • Adrienne Gonzalez
  • January 14, 2026

Taking a break from a flurry of acquisitions, Aprio announced a “brand refresh” via press […]

PwC Wants to Know What You Do For Fun
  • PwC
  • The Serious Questions

PwC Wants to Know What You Do For Fun

  • Going Concern News Desk
  • January 8, 2026

PwC US chief people and inclusion officer Yolanda Seals-Coffield spoke to CNBC’s Make It for […]

Editor’s Picks: The Funniest, Dumbest, and Okayest News of 2025
  • The Serious Questions

Editor’s Picks: The Funniest, Dumbest, and Okayest News of 2025

  • Adrienne Gonzalez
  • December 31, 2025

Following up yesterday’s article covering the most-read stories of 2025, today we bring you the […]

From ‘Think Like a Manager’ to ‘Please Make Eye Contact’: PwC Adjusts Expectations
  • PwC
  • The Serious Questions

From ‘Think Like a Manager’ to ‘Please Make Eye Contact’: PwC Adjusts Expectations

  • Adrienne Gonzalez
  • December 17, 2025

Do you remember that story from August about how PwC planned to teach associates to […]

Accenture Tests How Far Corporate Renaming Can Go Before Clients Start Mocking You
  • News
  • The Serious Questions

Accenture Tests How Far Corporate Renaming Can Go Before Clients Start Mocking You

  • Adrienne Gonzalez
  • December 4, 2025

As the worldwide consulting market struggles to generate billable hours for at least the third […]

NASBA Comments on That Big Beautiful ‘Not Professional’ News
  • Education
  • News
  • The Serious Questions

NASBA Comments on That Big Beautiful ‘Not Professional’ News

  • Going Concern News Desk
  • November 27, 2025

NASBA has issued a statement on the Department of Education rule that puts accounting on […]

Kooky Idea of the Day: CPA Exam Sections Should Never Expire
  • CPA Exam
  • The Serious Questions

Kooky Idea of the Day: CPA Exam Sections Should Never Expire

  • Adrienne Gonzalez
  • November 19, 2025

Man, CPA candidates these days are wild. BaCk iN mY dAy you got 18 months […]

NASBA’s Private Equity Task Force Has Some Better-Late-Than-Never Questions About PE in the Profession
  • Industry Trends
  • The Serious Questions

NASBA’s Private Equity Task Force Has Some Better-Late-Than-Never Questions About PE in the Profession

  • Going Concern News Desk
  • November 13, 2025

NASBA’s Private Equity Task Force has released a white paper that’s open for comment until […]

Accountants Across America Stunned to Find Themselves Nodding Along With JD Vance
  • The Serious Questions

Accountants Across America Stunned to Find Themselves Nodding Along With JD Vance

  • Going Concern News Desk
  • October 29, 2025

“The Worst Person You Know Just Made a Great Point” was already taken as a […]

Move Over Mall Santa, Accounting Is the New Hot Holiday Job (?)
  • The Serious Questions

Move Over Mall Santa, Accounting Is the New Hot Holiday Job (?)

  • Adrienne Gonzalez
  • October 23, 2025

WUSA9, the CBS affiliate in Washington DC, ran a segment today about hot holiday jobs […]

KPMGers Act in a Normal Way When Informed Via Rambling Internal Email That the Rapture Is Coming: “Does This Mean Busy Season Is Off?”
  • KPMG
  • The Serious Questions

KPMGers Act in a Normal Way When Informed Via Rambling Internal Email That the Rapture Is Coming: “Does This Mean Busy Season Is Off?”

  • Adrienne Gonzalez
  • September 18, 2025

“Our energy is feeding Baal on this alter [sic] that is our office.” A trainee […]

Microsoft 365 Users Are Inexplicably Abusing Reply All in 2025, Sitting Through Too Many Meetings
  • Career Center
  • Technology
  • The Serious Questions

Microsoft 365 Users Are Inexplicably Abusing Reply All in 2025, Sitting Through Too Many Meetings

  • Adrienne Gonzalez
  • July 2, 2025

The last time we covered the Microsoft Work Trend Index report was two years ago […]

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Career Advice

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Daily Wire is Pissed Off About a PwC Career Program That Excludes White and Asian Candidates

  • Adrienne Gonzalez
  • February 7, 2025

Although this should have been on their radar already because PwC got sued by America First Legal over it two years ago, conservative muckraking site Daily Wire has just now…

guy giving double middle fingers

The Only Piece of Advice You Need to Survive Layoffs at Your Firm

  • Adrienne Gonzalez
  • August 7, 2024

Comment on "How are layoffs decisions really made?" via r/Big4 If it backfires so what, they were going to lay you off anyway. I really hope this advice gets sucked…

woman with glasses being interviewed for a job

Weekend Discussion: Let’s Talk Counteroffers

  • Adrienne Gonzalez
  • June 29, 2024

Earlier this week, a recruiter told me a story about a job seeker who was already employed but looking to jump elsewhere. She interviewed with a firm that really loved…

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