Not too much explanation needed. E&Y auditors at the Emmys. Leave your caption suggestions in the comments. We’ll run a poll next week with the best submissions.
Related Posts
Reminder: The Big 4 Are Big, an Accident Waiting to Happen
- Caleb Newquist
- September 7, 2016
James Ulvog published an excellent post this morning that puts the size of the Big […]
Share this:
Extreme Big 4 Makeover: KPMG Edition
- Caleb Newquist
- September 15, 2010
Yesterday we told you about Extreme Big 4 Makeover: PwC Edition. Today we’ve learned that KPMG is getting into the act, although the House of Klynveld had the sense to avoid changing their team colors to match the autumnal palette (Braddock says it reminds him of Pizza Hut).
But more on colors later. We feel that the motivation for the rebranding is likely twofold: 1) They got wind of PwC sexing themselves up and 2) They’re pissed about Dick Bové playing dumb and they’re trying to get the old girl’s attention.
Naturally, it makes the Masters Champ who, after coming of his video extravaganza on Phil Mickelson’s KPMG website, is appearing in this ad in Golf Magazine (or so we’re told, we don’t have a subscription):
In addition to His Leftness being included in the campaign (reminiscent of T. Dubs with Accenture) apparently the firm took out an ad in today’s Financial Times that rocks their new slogan, Cutting Through Complexityâ„¢:
KPMGCuttingThroughComplexityprintadvertising
Last but not least, the firm rolled out this internal Brand Book that tells you everything you don’t want to know about the rebranding including the firm’s commitment to it’s favorite hue, ” To bring our brand to life we have a refreshed visual identity and tone of voice which reinforces the essence of our brand. It builds on our current brand equity and the strong ownership we have of the color blue, while placing greater emphasis on the warmth of our wider color palette.”
One of sources already weighed in saying, “I’m so excited about the opportunities that will be generated by these HUGE changes I don’t know how I will contain myself.” We invite you to share your own thoughts on blue, Phil or whatever you think about KPMG’s new do.
Share this:
KPMG Finds That If You Count Twitter, the World Economic Forum Isn’t Such a Brofest
- Caleb Newquist
- January 25, 2013
Earlier this week, we made mention of the Big 4's precise efforts to meet expectations […]