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Being Honest as an Interviewer

There have been multiple questions posted lately about being honest on applications and the ethics of job offers/interviews.  I have a question about the other side of the equation, being the interviewer.

When conducting interviews in the past, pretty much every candidate asks me "what do you like most about your job" or "why did you choose to work here".  I usually give some cookie cutter answer, but after a few years with the company, I'm really unhappy, and don't want other people to make the same mistake that I did.

So my question is, how honest do you think an interviewer should be with a potential candidate?