$5.6 million. That’s how much it costs for a 30-second advertisement to air on Fox during the Super Bowl this Sunday. But that ad time cost is chump change for Intuit, maker of TurboTax and staunch proponent of charging millions of customers for tax filing services they should’ve gotten for free.
Intuit will be airing a 30-second ad on Sunday for TurboTax called “All People Are Tax People.” But for your viewing (dis)pleasure, it released an extended version of the ad you’ll see during the game. And it’s pretty bad. The J Lo/Shakira halftime performance won’t be this bad. And it’ll have better dancing.
As Adrienne wrote a handful of years ago, “I don’t think I’ve ever seen a good tax commercial,” and this TurboTax ad is no exception:
https://www.youtube.com/watch?v=o7G4LppV5qA
The only thing this commercial made me want to do is go on YouTube and watch ex-NFL star Billy “White Shoes” Johnson’s touchdown celebration videos.
I would have liked that TurboTax ad a lot better if that dude was in it.
Speaking to a crowd of real estate professionals in his hometown, Cantor said the tax would be considered as part of the larger tax reform discussion. But he suggested a change is probably not in the cards. “Honestly, there’s not a lot of support for getting rid of the mortgage deduction on Capitol Hill,” Cantor said to loud applause from the audience. Cantor was speaking to nearly 200 members of the Richmond Association of REALTORs. [