Yo, Where Are the Rainbows?

It’s now June 6 and the four biggest and most prestige-iest professional accounting services providers in the world should have their logos covered in rainbows by now. It’s tradition. Slap the rainbows on on June 1, tweet a bunch of out and proud PR fluff about your LGBT staff, and then quietly pack the rainbows away on June 30 until the following year. Lather, rinse, repeat.

The first day of Pride fell on a Saturday this year so naturally we assumed it would be someone’s job to quickly log in over the weekend and swap in the rainbow logo. Logos that already exist so it’s not like someone is having to build them from scratch after hours, we’re talking a five minute job. Still, it was worthy of a lol working on the weekend at Big 4 amirite joke.

Someone's gonna be working on Saturday switching in those rainbow profile pics pic.twitter.com/KCPawE2G5W
— Going Concern (@going_concern) May 30, 2024

Two or three years back, on a very slow day in June, I was going to put it to the audience to vote which Big 4 firm has the best rainbow-clad logo (personally I prefer KPMG’s rainbow vape thing, it feels the least hamfisted in there) but never published the article because halfway through I realized it was stupid (I have this realization far more often than you’d think). This image conveniently still exists due to that abandoned article. This is what their profile pictures should look like right about now:

And this is what they looked like on Monday:

OK so maybe three of the firms, in uncharacteristic consideration for the sanctity of their employees’ weekends, decided not to make the guardians of Twitter change the profile pics on Saturday. Or Sunday. Or Monday.

It’s now Thursday and everyone but PwC is still the same. Deloitte did change the @lifeatdeloitte one but the main accounts — @deloitte and @deloitteus — are the same.

It appears every Deloitte regional is unchanged except for those happy folks in Belgium:

KPMG:

KPMG India’s account along with KPMG UK and KPMG UK’s recruiting account all have rainbows. And of course KPMG Belgium because Belgium is apparently the proudest country as I’m learning from putting together this article.

EY:

A small handful of specialized EY accounts have rainbows, like @EYPrivateEquity and the ever-popular @EY_MiningMetals. The latter appears to be abandoned and the account it points to — @EY_Energy — is not Prideified.