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We Are…ParenteBeard

Thumbnail image for quaker_1.jpgWe know you’ve been anticipating the new name of the merged firm of Parente Randolph and Beard Miller like it was the most recent offspring of Bragelina and we’re happy to report that the two Pennsylvania firms have finally made their decision.
The new firm, which was officially born on October 1st, will be known as ParenteBeard, LLC. Sadly, we were pulling for simply “Beard”, if for no other reason, in honor of Ken Lewis’s sporting of facial hair to work, but what the hell do we know about naming firms? Web CPA quotes their reasoning:

“We selected the name ParenteBeard after considering the collective strengths and attributes of both firms and the significance of this combination,” said [CEO, Bob] Ciaruffoli in a statement. “Our new name honors our histories, while positioning the union as one firm, ParenteBeard.”

Still not convinced about the choice but maybe we don’t know the whole story. Perhaps there’s a serious case of pogonophobia among the top brass. If you’ve got better suggestions for the new firm’s name or discuss your own fear of beards, chinstrap or otherwise, discuss in the comments.
Parente Randolph and Beard Miller Merge into ParenteBeard [Web CPA]