Accounting News Roundup: KPMG’s Hiring Spree in Europe; Herz Gets Nostalgic; Stalemate on Estate Tax Could Benefit States | 10.05.10

KPMG joins Big Four hiring spree [FT]
The FT gives us the scoop on the Radio Station hiring bonanza in Europe (if you’re experienced go here), “KPMG is hiring 8,000 new staff across Europe over the next three years, signalling a recovery in the corporate services industry.

The hiring includes 3,000 staff in Britain, even though the UK government has pledged to cut its consultancy bill amid growing public unease over the billions of pounds spent on professional fees in the past decade.

The recruitment drive will take KPMG’s workforce from 30,0Europe, excluding France and Italy, and from 11,000 to 14,000 in the UK. KPMG also has ambitious hiring plans in France and Italy.

The corporate services industry had been hit by the global downturn, with the Big Four accountancy firms – KPMG, Ernst & Young, PwC and Deloitte – criticised for their role in signing off financial statements stuffed with assets that plummeted in value during the crisis.”

After Eight Years at FASB, Herz Looks Back [CFO]
Q&A with the man himself. Can you guess which accounting pronouncement he’s a big fan of?

Two Accounting Firms To Pay $1.7 Million To Settle CFTC Charges [Dow Jones]
“The charges stemmed from audits of Sentinel that were conducted between 2004 and 2006. The firms, McGladrey & Pullen LLP and Altschuler, Melvoin & Glasser LLP, agreed to pay $400,000 and $800,000, respectively, in restitution to Sentinel’s customers who suffered losses as a result of the Illinois-based futures commission merchant’s bankruptcy.

They were also required to pay civil monetary penalties of $150,000 and $350, 000, respectively, according to an order that was filed Monday. McGladrey & Pullen acquired assets related to Altschuler, Melvoin & Glasser’s audit practice in 2006.”

Ex-SocGen Trader Kerviel Convicted of Trading Fraud [WSJ]
” Paris court sentenced former Société Générale trader Jérôme Kerviel to three years in prison for his role in one of the biggest trading scandals in history, ordering him to repay a whopping €4.9 billion ($6.69 billion) loss suffered by the French bank.”

Investor Feedback Summary May Foretell FASB Retreat [Compliance Week]
“The Financial Accounting Standards Board may be sending up a smoke signal with an unusual missive describing how investors aren’t entirely in love with the board’s proposed new rules on financial instruments.

The board published a nine-page description of its interaction with investors regarding the FASB’s controversial proposal to call for more fair value in accounting for financial instruments. It opens with a reminder that FASB writes accounting rules to assure that financial statements produce information useful to investors, then explains how investors are reacting to the proposal when the board conducts face-to-face meetings with investors.”


State Estate Taxes: Windfall Gold in Expiring Tax Cuts [TaxVox]
States make out pret-tay well if Congress bumbles the estate tax.

U.S. hits AmEx with antitrust suit [WaPo]
“The Justice Department announced Tuesday that it had filed an antitrust suit against American Express for preventing retailers from offering customers discounts for using rival credit cards with lower processing fees.

Federal officials added that they had reached a proposed agreement with Visa and MasterCard over the matter.

The issue of ‘swipe fees’ has long been a thorn in the side of the retailing industry, which complained that it has little power to inform customers of the differences in card costs. In its complaint, the Justice Department estimated that the fees cost merchants $35 billion each year – resulting in higher prices for shoppers.”

LinkedIn and PwC Launch Breakthrough Career Mapping Tool for College Students [PR Newswire]
“LinkedIn, the world’s largest professional network with more than 80 million members globally, today launches Career Explorer in collaboration with PwC US, one of the largest employers of college graduates in the United States. The new LinkedIn Career Explorer tool provides current college students with unique, data-driven insights to help them build their careers.”

A Shift at the Top of Twitter [DealBook]
“Evan Williams, the co-founder and chief executive of Twitter, is stepping down to lead product strategy at the company, Twitter announced on Monday. Dick Costolo, the chief operating officer, will succeed Mr. Williams.”

How Not to Get Unfollowed on Twitter

The last time I attempted a “How Not to Be a Total Asshat on the Internet” public service message in this arena, I was torn apart for being too harsh so I’ll leave out the specifics and stick to the suggestions. You know who you are.

Keep in mind that what works for some doesn’t work for others and vice versa; we’re specifically talking about how to fit in with the accounting crew, not alienating clients, not come off as too spammy and/or maintain a reasonable professional profile using your Twitter account as a point of contact to your brand. All of you are more than welcome to do whatever you want with your Twitter accounts, the following is meant for professionals or brands.


Actually interact – No one is suggesting you follow every person who follows you or go on some mass following spree to artificially inflate your Internet popularity for appearance’s sake but a good balance of @s with following shows some level of interaction. A lot of firms miss this one and organizations can make the mistake of focusing strictly on their own message and ignoring what others are saying. Don’t do that, jump in and say something.

If the thought ever crosses my mind that you might be a robot, you’re probably not doing it right – You know the one; they have the same not-quite-normal headshot as their avatar and profile shot for every hot social media service available and not a single candid pic of this person “in action.” We don’t suggest drunken Facebook shots to remedy this but it would be nice to confirm that the person behind the account is, in fact, a person with a tweet that doesn’t seem prefabricated or a picture that deviates from the Headshot Series 1. When it’s a little too perfect, it appears suspect. People are less likely to enjoy your message if they are too busy wondering whether or not you’re a machine when reading it.

There is a such thing as TMII’m guilty of this one and it’s because I’m really not trying to masquerade as a total professional. Nor am I representing my company when I’m out there tweeting about the crackheads hitting on me at the gas station or meter maids terrorizing me with parking tickets. For some, interacting goes too far and gets way too personal. If you are attempting to represent or have at all associated yourself with your company, be aware that there is still a such thing as privacy. Even if you are only followed by a handful of people, your tweets reach the entire Internet.

RTs and FFs – And please for the love of Bob Herz don’t thank everyone for every RT, nor be the “all day #FF” guy. If you’re spending half your Friday #FFing everyone, you’re A) making unnecessary noise and B) diluting the value you add by suggesting helpful people to follow. Stick to a handful if you’re going to do it all instead of spewing out half your following list.

Oh and auto DMs? They were never really cool and to me they say that you’re too busy to actually say anything to me and inconsiderate of how cluttered my inbox can get. Sorry if this offends anyone who is in love with their own “brilliant” auto DM but I see them as obnoxious. Add to the conversation, not the noise.

How To Get “Monitoring The Conversation” Right

Being an incendiary, I’m used to getting unfollowed, ignored and even blocked (yes @mark_to_market blocked me, Lord knows who else, I stopped caring at 2000) and I’m definitely used to seeing the rats scatter across my stats every time I mention [insert firm or company name here] so it’s obvious to me from my various online interactions that some communications departments are keeping an eye on the conversation.

Since we’re all interested in the accounting side of things, I have to say that I notice more “official-looking” Twitter activity from firms based outside of the US (generally Big 4 coming from the UK or Canada) that leads me to believe most of them are at least keeping an eye on the Google alerts. PwC had the large pair to follow me once, very early on, and probably unfollowed when I started ripping on them for bumbling Satyam. Anyway, someone has to watch what’s being said and a company (or organization) can only choose to engage or not engage.

Engaging, of course, comes in several forms but to vaguely pin down what “engage” means, I’d define it as any activity that alerts others they are listening and/or give a shit.


For Comcast, they swarm Twitter responding to complaints about their crappy service, extortion boxes, and complicated remotes. Not all companies choose to take that route, nor should they be expected to. Protecting or guarding your brand means figuring out how much “engaging” is appropriate as any more or less than is appropriate for your particular organization’s needs will come off as fake, lame or just forced. And no one wants to interact with that.

For Dave and Buster’s, I give them credit for totally engaging me by following me. I’ve been publicly ripping on them for at least a week but I’m not doing it just to be mean, I’d really really like to know what went down with E&Y (welcome to your new gig, KPMG). I’ve never actually been in a D&B and any inquisitive tweets on my part were not returned but so far they haven’t sued me so I guess I’m doing well on that front.

Some agencies choose to completely ignore some of the more “questionable” interaction that isn’t exactly a pissed off customer. They’re already trained to handle that (any social media idiot can teach you how to talk to customers who talk about you in a list of 3 items or more) but they aren’t likely prepared for a fake accounting firm to ask them if newly-single D&B would want to try them out as auditors.

I don’t expect Dave & Buster’s to answer or acknowledge that but following me shows that they are at least aware I’m trying to egg them on and aren’t afraid of my bitch ass. Unlike the fake accounting firm, I’m a voice out there spreading whatever I know about [insert company] to a huge audience. They can’t send me 10,000 free tickets to shut my trap and I’m not exactly making a complaint they can resolve so what can they do? Keep an eye on me?

I admire that tactic. And may leave them alone… I’m more likely to do so if I get a tweet about what happened with E&Y but won’t be holding my breath for that particular @.

Why Your Firm Needs a Social Media Policy

If you work for a larger firm, chances are you’ve already got a social media policy that encompasses everything your firm does not want you to do online. For smaller firms and private practices, a social media policy can be the very last thing management considers implementing, assuming you will use your better judgment when conducting yourself online and don’t need the rules laid out. Oftentimes this mentality comes more from management’s unfamiliarity with social media than anything else. If they don’t use Twitter, how can they tell you how to conduct yourself on it?

But your online social life isn’t the same as a cocktail party at which you are representing your firm. Should you be able to say whatever you want on Twitter after hours? Can you post pictures of yourself getting wasted on Facebook?


The line is cut and dry when you are at a firm event or at a client but are you expected to represent your firm even when tweeting on your own time? If your firm does not have a social media policy, the answer is you have no way to know until it’s too late and you’ve pissed off the boss.

For firms, not having a social media policy can open the company up to all sorts of tricky trouble. Without knowing exactly what is expected of them, employees are forced to use their own judgment when it comes to their online behavior. Most are smart enough not to bash the boss in 140 characters or post embarrassing holiday party photos on Facebook but what’s to stop them from starting a blog that management finds offensive or keep them from tweeting about their work life in general? Absolutely nothing.

With hyper-connected Gen Y more than established in the workplace, a social media policy makes even more sense. Very few us get through a day without a Facebook update or a tweet and for some of us, our online persona can be a point of contention with management. Case in point, yours truly and Jr Deputy Accountant. Working in the industry meant that I had to be careful not to needlessly bash firm failures (like PwC and Satyam), lest I ruffle any feathers that could connect my site to my employer. Sometimes a disclaimer is helpful – something along the lines of “my opinion is my own and independent of any personal or professional affiliations” – but without having clear lines drawn between how you behave at work and how you behave on your own time in front of the entire Internet, it can be difficult to know what’s appropriate and what is not.

Last week we gave you some tips to keep your online life safe in the event that you don’t have a social media policy but that doesn’t mean your boss gets a pass. A social media policy is always a good idea and in this day and age there’s no getting around it, it’s necessary.

Five Ways Not to Lose Your Job Playing Around on the Internet

Accountants are more prevalent in the social mediasphere than you might think; they’ve taken over Twitter, blog regularly and can even be found figuring out how to make Foursquare relevant to business. But since tapping the potential of social media for business is relatively new, not all organizations know exactly how to use the tools, nor do the understand the importance of a good social media policy within their organization. So here are some tips for making the most out of social media without losing your job. We’re sorry we have to even share these but we’ve seen some of you guys out there in the social mediasphere and it appears you need a reminder.


Choose Your 140 Characters Carefully – If you’re on Twitter and are complaining about your job, understand that the entire world can see you. Even if your stream is private, the great Google sees everything. A few months back, Twitter’s internal search allowed private tweets to appear in searches. I’m not sure if this little hole has been patched but if it hasn’t, you don’t want to be a victim of your own public stream of consciousness. Don’t say anything online that you wouldn’t say in an e-mail to your boss.

Ask About Your Firm’s Social Media Policy – Though it’s sort of implied in the firm’s overall policy on communications outside of the company, social media is an entirely different avenue and the rules may not be as cut and dry as the GAAP you’re used to. Not all companies will specifically bar you from blogging on your free time and many turn a blind eye to the activity… until you say something they don’t like. Don’t assume that you’re safe if you don’t share your name or location: it’s fairly easy to reveal your identity if you’re sharing details of your life like where you live and what you do. It gets easier if you’re using a blog to rant about work or out obnoxious coworkers. This applies to positive blogs as well; even if you’re doing the industry a service by discussing current events in accounting, some firms would rather you not say anything at all. Be careful with your details and when in doubt, ask about your firm’s social media policy.

Facebook Friends – You’re not friends with him in real life so don’t be friends with your boss on Facebook. Facebook can be a great networking tool if you aren’t sharing photos of your drunken weekend adventures but if you are, better leave your boss or even coworkers off your friends list. Remember also that Facebook privacy settings can be complicated to say the least; even if you have most of your profile set to private, if you haven’t gone in and changed certain settings, mobile uploads and other photo albums can still appear in search results. That means any nosy coworker out to make you look bad could easily stumble upon your page and access things you’ve posted thinking they are invisible to anyone but your friends. I’m all for being cozy with colleagues but be careful when adding people you work with if you, like 99% of us, use your Facebook to rant, brag and occasionally spout off inappropriate things.

Careful when commenting on blogs! – Listen, we love you guys for contributing but sometimes we have to wonder if you’re playing with a full deck. If you’re commenting from and about work, keep the details to a minimum and use the anonymity of the Internet to your advantage! I have Jr Deputy Accountant readers who work for the banks, the Fed or government agencies but that secret stays between them and me – some choose to create a nickname that wouldn’t reveal who they really are and others stick with “anonymous”. However you do it, remember that if your name is George Stein and you work at KPMG, using GSKPMG2010 isn’t fooling anyone. Talking about salaries or griping about the conditions are totally allowed – if not encouraged – but be smart about it and never use your real name unless you work in communications or don’t mind your boss or colleagues seeing your comments. Once again, remember the great Google sees ALL.

Whatever you do, never forget the Internet is forever – You can delete your Myspace account but since the Internet tends to aggregate information, just because you’ve deleted something doesn’t mean it is gone forever. Case in point: when I write a blog post on JDA, it’s picked up and republished by two news aggregators instantly, which means I’m stuck with whatever typo I missed or stupid comment I made, even if I change or delete it on my own site. It is the same with Twitter as many bizarre websites aggregate tweets about a particular subject, some permanently. So you might be able to zap an obvious faux pas the morning after but it could come back to haunt you if it ends up somewhere else.

Wonky Accounting Insight in 140 Characters or Less: The FASB Is Now on Twitter

Technically it’s the Financial Accounting Foundation that has the handle: @FAFNorwalk and it also includes anything the GASB but really the FASB is who we expect to go on the offensive here.


They’ll be able to take on the haters with pithy commentary, give us the latest on their (less) ambitious convergence efforts and maybe, if we’re really, really, really lucky Bob Herz will spin off his own version of @CrankyKaplan. @DisturbedHerz, perhaps?

We have hope.

Fasb Twitter Pr

Accounting News Roundup: Are “Tax-Aware” Juries the Solution to Deductible Punitive Damages?; Financial Fake Twitter Feeds; Deloitte’s Czech Problem | 07.02.10

Damages Control [NYT]
Because BP could end up paying a metric asston in punitive damages over the Deepwater Horizon whathaveyou, the Senate recently approved a repeal of punitive damages awarded in civil disputes being deductible for tax purposes.

The problem is that it probably won’t work, as Gregg Polsky and Dan Markel, two law professors at the University of North Carolina at Chapel Hill and Florida State University write in an op-ed in today’s Times:

“When plaintiffs and defendants reach a settlement before a trial, which happens in most cases, they aren’t required to specify which parts of the settlement are punitive and which are compensatory; therene number. That allows defendants to disguise the amounts that they would have paid as punitive damages as additional compensatory damages.

And because the measure maintains the deductible status of compensatory damages, nearly all punitive damages will remain, as a practical matter, deductible. This easy circumvention surely explains the meager revenue projections from the measure: $315 million over 10 years.”

The solution, according to Polsky and Markel is to make juries “tax aware” so that they may adjust their findings appropriately, “the prospect of tax-aware jurors would also raise the amounts of settlements before trial — when, again, most cases are actually resolved. This is because the amount of a settlement depends on the amount that a jury is expected to award after a trial. If tax-aware juries became the norm, plaintiffs would push for higher settlements, and thus both settling and non-settling defendants would bear the correct amount of punishment. Under the Senate’s approach, in contrast, only the very few non-settling defendants would bear that punishment.”

Five Fake Finance Twitter Feeds [FINS]
These are far better reasons to be on Twitter than Ashton Kutcher or Kim Kardashian.


Charities fail to communicate in annual reports: Deloitte [Accountancy Age]
Whatever they are communicating, it’s still more informative than a “Transparency Report.”

More cloud accounting benefits [AccMan]
“It is becoming increasingly obvious that clouding computing benefits as they apply to the accounting arena stretch way beyond the ability to save time, effort and cost. As I meet with more customers, I am discovering benefits that only customers can express.”

Apollo Said to Hire PricewaterhouseCoopers’s Donnelly as CFO [Bloomberg BusinessWeek]
“[Gene] Donnelly, who starts in his new role today after 29 years at New York-based consulting firm PricewaterhouseCoopers LLP, fills a vacancy left by the departure of Kenneth Vecchione in January, said the person, who asked not to be identified because the hiring wasn’t announced. Barry Giarraputo, the company’s chief accounting officer, had been serving as interim CFO.”

Deloitte answers fraud reports [The Prague Post]
Francine McKenna tweeted about this story yesterday, where Deloitte has been cited by one Czech newspaper as being investigated by Czech anti-corruption police.

“Deloitte has been put on the defensive since the June 28 report in the daily Lidové noviny (LN) that quoted unnamed sources alleging a slush fund used to bribe public officials and fraudulent accounting that gave clients better financial results. Deloitte says the results of an internal review highlighted ‘certain deficiencies in management reporting,’ but considers the results an internal matter and will not make any comments.”

Everyone at Deloitte Worked for Free Today

As you may or may not be aware, it’s Deloitte’s 11th Annual Impact Day today:

“Deloitte is providing hundreds of nonprofit leaders from across the country with valuable counsel to help them deal with common business challenges, at no cost.”

That’s right friends, no one is – gasp – billing time! It’s a 100% green dot free-for-all across this great land.


However, we did speak to one source at the firm who told us that they haven’t participated in Impact Day in 3 years, “everyone leaves me alone so I can get something done,” so despite the message at Deloitte HQ that “no one is available to take your call,” and what you’re reading on Twitter, we know some people are working.

Obviously that’s lame but the real question is how many Green Dots called in sick and are currently getting blitzed watching the World Cup? And keeping an eye on their fantasy teams? AND maniacally laughing while watching Barry Salzberg live Tweet the whole day?

IRS Asked to Crack Down on Church’s ‘Troubling Tweets’

You house of worship types are probably used to hearing politically toned sermons coming from your clergy(wo)man but a nonprofit holy house flat out telling its congregation, “Get out there and vote for [candidate soon-to-be caught up in a lurid sex scandal]!” would be venturing into some tricky waters.

Well, the Americans United for Separation of Church and State seems to have caught wind of a church who ventured. The AU claims that the Oasis Church in Los Angeles was openly supporting its Director of Social Justice’s, Alex Jones-Moreno run for reelection to the Greater Wilshire Neighborhood City Council on its website and on Twitter:


Americans United was not amused by this, sending a complaint to the IRS and putting out a press release:

“Oasis Church’s appeals might have been innovative, but they still violate the law,” said the Rev. Barry W. Lynn, executive director of Americans United. “Federal law bars churches and other tax-exempt non-profits from electioneering. The IRS should crack down on these troubling tweets.”

We called the IRS in Los Angeles, who was not aware of the story and we were told the usual yarn of “we can’t comment on individual tax cases,” which we were expecting but the IRS PR folks are always nice people and we like a pleasant voice every now and again.

Anyhoo, we did stumble across the IRS Tax Guide for Churches and Religious Organizations, that says the following on page 5 (our bolding):

Churches and religious organizations, like many other charitable organizations, qualify for exemption from federal income tax under IRC section 501(c)(3) and are generally eligible to receive tax-deductible contributions. To qualify for tax-exempt status, such an organization must meet the following requirements (covered in greater detail throughout this publication):

• the organization must be organized and operated exclusively for religious, educational, scientific, or other
charitable purposes,
• net earnings may not inure to the benefit of any private individual or shareholder,
• no substantial part of its activity may be attempting to influence legislation,
the organization may not intervene in political campaigns, and
• the organization’s purposes and activities may not
be illegal or violate fundamental public policy.

Now whether Tweeting = “intervene” we’re not sure but Americans United certainly seems to think so. We’d invite any tax-exempt experts to weigh in.

A message left at Mr Jones-Moreno’s Oasis office was not immediately returned.

Americans United Asks IRS to Investigate Los Angeles Church That ‘Tweeted’ Candidate to Victory [AU]

Today in Accountants Making Bad Decisions: Tweeting That You’re Going to Blow Up an Airport

When an airport is closed due to inclement weather, most people just shrug and realize that there’s nothing they can do about it. Oh sure, there might be a few lunatics who will yell at the ticket agent because they’ve somehow concluded that they have the ability to ring up the Almighty and put in a rush order of clearing skies but most people have the self control to internalize this.


In the case of Paul Chambers, an accountant in the UK, it wasn’t so much a ticket agent but his Twitter followers who heard his frustration. Chamber was understandably concerned that he wasn’t going to get laid due to Robin Hood Airport being closed this past January after a snowstorm. Chambers claimed that he Tweeted the following…

“C—! Robin Hood Airport is closed. You’ve got a week and a bit to get your sh– together, otherwise I’m blowing the airport sky high!”

…out of frustration because he was scheduled to fly to Belfast to meet Crazy Colours, whom he had met on Twitter. Prior to the C U Next Tuesday message, he had Tweeted to Crazy Colours, “I was thinking that if it does I’ve decided that I’m going to resort to terrorism,” presumably referring to another snowstorm that could potentially delay is upcoming travels.

Anyhoo, the Tweet was discovered by a Robin Hood Airport employee who was compelled to report the threat to authorities. Naturally this led to seven hours of questioning, the loss of his job, and a ban from the airport for life (later rescinded).

The judge ruled that the Tweet was ”of a menacing nature in the context of the times in which we live.” Chambers was fined approximately $1,500 and naturally, took to the Twittersphere with his thoughts on the matter:

Accountant used Twitter to threaten to blow up airport [Telegraph]
Briton Convicted for ‘Menacing’ Tweet Against Robin Hood Airport [The Lede/NYT]