Tag: Twitter

How Not to Study for the CPA Exam (on Twitter)

I’m sorry but I have to remind people for the 1,000th time that things you do on the Internet are public and any old troll (like AG) can just do a quick search and find you doing it.

Case in point, this guy: @CStrunk follows Going Concern on Twitter so we don’t necessarily want to call him out, we simply want to evaluate his study habits, comments and way of life and then feel some sick superiority because we can judge him. Trust us, we do it out of love.

Check out this February 12th tweet:

So I’m at a bar. Being a horrible CPA exam candidate. 🙁


Listen, you guys don’t need to read my column to know that sitting at the bar is not going to help you figure out variance analysis nor GAAP codification. Duh. Maybe you can tape ASCs to the bottom of your shot glass but we are not going to say that you should be studying empty drinks with accounting regs and if you do, well, good luck with the exam.

A day before he was at the bar, he was cleaning out his computer. If you’re studying for the exam, you know exactly what this is like. Scrubbing baseboards, working as many hours as you can, even squeezing out kids just so you can put off opening up that big-ass FAR book (OK maybe that’s pushing it a bit).

He also admits to staying up until midnight or one in the morning studying (or “studying,” which many of you know means 4 minutes of studying and 96 minutes of status updates, “research,” emailing and texting) but since he was up until 1:23 in the morning tweeting, we know that’s not necessarily what he spends his time doing.

We suspect that we don’t have to alert Chris that he has been sternly warned to improve his study habits or give up on this exam and we hope that we won’t have to say it again.

Let’s All Give Jim Quigley a Warm Welcome to Twitter

We knew it was only a matter of time before Jim Quigley rounded up enough interns to run his Twitter account for him and it seems that day has finally come. While we won’t openly admit to hoping he immediately engaged in common Twitter faux pi like tweeting in all caps or speaking to others as if they could hear him without using the all important @, we’ve thoroughly scanned his account and can barely find anything to bag on.

It seems, however, that he’s merely pimping out the World Economic Forum and is really, really excited about it. So excited, in fact, that it’s been all he’s tweeted about in the less than two weeks he’s been sharing with us in 140 characters or less.


What he isn’t tweeting is how much his trip to Davos to hob-nob with the global elite might cost him. We of the working class, ticking and tying set might feel he could just as easily put his finger on the pulse of the economy by sitting down with any number of Deloitte’s 170,000 employees since, last we checked, the economy was people, not rich guys (and gals, it’s the 21st Century) hanging out in Switzerland.

We won’t say we’re disappointed because our standards are really low to begin with but he could have, you know, toned it down a notch.

Just how much does a trip to Davos cost a snazzy Big 4 CEO? Ask Andrew Ross Sorkin: A basic level Davos excursion will run you $71,000 for membership to the organization and ticket alone (that doesn’t include hotels, helicopters or red carpets strewn ahead of you). The “Industry Associate” level, which would get JQ behind the velvet rope to hang with other hot accounting and finance rockstars, runs $156,000. And if, say, Quigs wants to bring a buddy the “Industry Partner” level could run him around $301,000.

Well wait, it’s not fair to say he’s only tweeting about WEF, he did also throw some tweets about chicks in there. You know, for diversity’s sake.

Hey, it beats over-hashtagging I guess.

Earlier:
Deloitte Global CEO Jim Quigley Is Tweeting

Doing It Wrong Twitter Case Study: The Chronic Over-Sharer

Following our previous Doing It Wrong Twitter Case Studies, today we present you with a pretty common tweeter who can be found across any industry, not only our own precious accounting set: the chronic over-sharer.


The chronic over-sharer doesn’t understand that when Twitter asks “what are you doing?” it actually means “what are you doing or interested in that you think might be appropriate to share with the Internet community at large?” This means the over-sharer can mistake Twitter for a translator plugged directly into their own streaming consciousness as well as a diet journal, a livejournal, a teenage journal and a best friend who actually cares to hear what the over-sharer had for breakfast that morning.

The over-sharer doesn’t realize that most people – especially those in our somewhat small accounting niche – don’t care what they ate nor what they think if the thoughts are translated all hours of the day and come out mostly as angry gibberish and inflammatory nonsense. To the over-sharer, losing followers by the handful after each obnoxious tweet doesn’t mean anything, Twitter simply exists as an avenue for their consciousness. Like the audacity of sending out extensive Christmas letters each year to family members you haven’t spoken to in years, it takes a lot of guts to blitz Twitter with personal details while ignoring proper traditions of behavior. Remember, this is the accounting industry we’re talking about. While the over-sharer can be found in any niche, their behavior is especially noticeable in ours as we’re known for being a conservative lot.

No one is suggesting people can’t use Twitter to communicate or flaunt their personalities but there is a line and in our profession it’s important to follow that. You won’t have much luck snagging clients or getting hired if you’re using Twitter to blast coworkers or talk about your personal digestive issues.

Some tweeters get the balance just right, like Francine McKenna and Shane Eloe. See? You can be chatty – even snarky – but please refrain from telling the entire Internet about the consistency of your cat’s puke or about your super obnoxious senior whose head you’d like to chop off. It isn’t cute and you’re forgetting the Internet is forever. That means you might be able to delete the offending tweets once you realize you’ve been acting like an ass on Twitter but the damage to your reputation (or brand) can carry on long after the tweets have been zapped.

Just don’t do it. Keep it professional, people. Lively, conversational and a little personal but professional. Pretend like your boss, colleagues, and all former and future employers have your tweets streaming to their desktops at all hours of the day and remember: no one cares what you ate for lunch unless it’s food porn (SFW) and you happened to eat it with an accounting industry rockstar.

Top Five Resources For CPA Exam Candidates

Since I’m sick of writing about 2011 CPA exam changes and none of you asked any CPA exam questions this week, I’ve decided to be nice and offer you five excellent resources for CPA exam candidates, ranked in no particular order of importance.


CPAnet: The CPAnet forums offer a sense of community, suggestions and that all-too-important sense that you are not alone on your journey. Get tips on passing tricky parts, share your misery or get a kick out of helping other candidates by sharing your knowledge. The forums are a must for any candidate wishing to connect with others on the CPA exam adventure.

Twitter: Connecting with other CPA exam candidates and sources of CPA exam information (like @NASBA) can be incredibly useful. Follow the #CPAexam hashtag for news and views on all things CPA exam.

The AICPA: The AICPA has revamped its website and put together a comprehensive collection of CPA exam information, extensive tutorials and plenty of FAQs for your reading pleasure so you better be using them. Their “Become a CPA” section is jam-packed with useful info for international candidates, students interested in the CPA career path along with salary and career info.

NASBAtools: Access NASBA’s Accounting Licensing Library or use CredentialNet to do all the applying for you so you can focus on taking the exam and not worry about being buried in four pounds of paperwork. You can also find more information on licensure from NASBA’s website here.

Me: Wow, what a narcissist right?! In all seriousness, if you aren’t sending in your CPA exam questions or reading previous columns we’ve done on the exam covering everything from simulations to time management, you aren’t using the resources correctly. I don’t write for my own good, I do it so you guys can be informed and prepared for what’s ahead so do me the favor of not making me feel like I’m writing to a wall.

Doing It Wrong Twitter Case Study: The Narcissist

Following our previous Doing It Wrong case studies featuring the over-hashtagging accounting firm, the excited newbie and the hyperconnected crack tweeter, we humbly present you a criticism of one of our least favorite Twitter users: the self-absorbed narcissist.


You can spot the narcissist from a mile away by looking for keywords such as “I”, “me” and “myself.” The narcissist doesn’t really try to make it appear as though they are interested in others nor do they tend to share useful information, only their own personal triumphs, opinions, activities and musings. To the self-absorbed narcissist, this is really all that matters.

The self-absorbed narcissist is pretty easy to seduce into doing your bidding by expressing even the smallest amount of interest in their indulgent self-congratulations. This can be accomplished by retweeting their latest announcement (retweeting an announcement with lots of “me” and “my” statements will earn you bonus points in the eyes of the narcissist) and doing so might even get you a retweet yourself.

The narcissist may collect followers like nerds collect World of Warcraft gold and, if excessively narcissistic, will likely follow only 1 or 2 people to prove just how awesome and appreciated they are. To the narcissist, this is a sign of their importance and status in the Twitter community, as who needs communication when you have awesome credentials and incredible talent?

How can you avoid becoming the narcissist? Interact! Congratulate others, encourage your cohorts and share useful links that aren’t just things you’ve written or appearances you’ve made in the media.

Doing It Wrong Twitter Case Study: The Hyper-Connected Crack Tweeter

Chances are you know the Hyper-Connected Crack Tweeter and worse, you could possibly be him or her. Tell-tale signs of hyper-connected crack tweeting include constant RTing, endless strings of @s (sometimes to no one in particular) and a nuclear follow cost. If you are unsure of your follow cost, feel free to check here and if you come up nuclear, it may be time to talk about your Twitter habits.


Remember, value is in the eye of the beholder. While it may seem reasonable to the hyper-connected crack tweeter to send out a constant stream of “Thanks for the RT!” notes and 75 #FollowFriday recommendations beginning on Thursday night, if many in your stream are following 100 people or less, you’re basically just cluttering up other folks’ streams and adding very little value while doing so. Because we’re specifically speaking about accounting here, it’s important to point out that many in the profession are new (or newer) to Twitter and therefore likely to be following just a small handful of people. Point being, if you aren’t adding value you’re pretty much just being obnoxious.

Our recommendation is always to look at what others in the profession are doing to get an idea of what is appropriate use of Twitter. We’ve already recommended checking out those on Michelle Golden’s Accounting Awesomeness list for starters but would also point out specific tweeters like MACPA’s Tom Hood, next gen CPA rockstar Jason Blumer and exuberant Scott Heintzelman. What do these people have in common? They all know the importance of interaction without overkill, sharing just enough of their personal views and goings on mixed in with updates on the profession that keep followers informed and engaged. Now that is doing it right.

The hyper-connected crack tweeter makes the mistake of thinking more is better so even more must be even better. Twitter is not a popularity contest and having the most followers does you little good unless you can somehow convert multi-level marketers and pornbots into clients. Since that’s unlikely, the best thing the hyper-connected crack tweeter can do is take a look at why they are tweeting so much and what value they are offering to the Twitter community as a whole.

True value comes from both the connections and the service provided between those connections. For some, hearing what you had for breakfast is an endearing way to feel closer to strangers thousands of miles away who share the same interests and so a bit of that is allowed (keeps people from thinking you’re a tax-obsessed robot without a soul, right?) but sending out 25 #FollowFriday tweets in rapid succession is really just a cry for help and a sign that you need a primer in how to pack the most punch into your tweets without cluttering others’ streams with your nonsense.

Remember people, moderation. I know it’s exciting and it’s tempting to overdo it but let’s all remember that we have a tradition to uphold for the sake of the whole industry and that’s one of calm, collected and not at all easily excited cool.

“Doing It Wrong” Twitter Case Study: The Over-Excited Newbie

Continuing with our series on how not to behave in social media that looks at what certain accounts do wrong without actually naming names, we thought we’d take a quick look at a Twitter user that should be all too familiar to most of you. Heck, you may even be this Twitter user, go ahead and stop me if you feel like you’re looking in a mirror.

The over-excited newbie thinks hashtags are great. So great, in fact, that he or she feels compelled to put them in every tweet. This is normal since we’ve seen this sort of behavior in accounting firms as well and they allegedly have media teams to run social media for them. We’re here to tell you for the last time to settle down and reserve hashtags for pre-determined conversations (like a chat that is easily tracked using a hashtag) or selective topics of conversation but not the entire conversation for the love of sweet baby Google.


The over-excited newbie also makes the mistake of jumping in head first without watching how others handle themselves in the arena. With hundreds – if not thousands – of well-established, accounting-related Twitter feeds already in the wild, it doesn’t make sense not to look to them to learn a thing or two about how the natives operate.

Lists like Michelle Golden’s “Accounting Awesomeness” can give you a direct line to some of accounting’s best, try following them for hints on how to behave before attempting to go out into the scary world of Twitter all by yourself. No one is implying that you should get all cookie-cutter on us but there is something to be said for sticking to the script, especially if you have absolutely no idea what you are doing.

The over-excited newbie tends to have trouble differentiating between streaming consciousness and appropriately answering the question “What’s happening?”, often dropping the most mundane details about what the yardboy wore while raking leaves and mistakenly letting threats towards co-workers seep out.

Signs you may be an over-excited newbie? Comments like “I am going to slit my senior’s throat if he doesn’t start doing some of this work” or “My boss is a fucking moron for giving me a raise after all these months of me showing up late every day” are dead giveaways.

Remember: everyone can see what you are doing on Twitter, even if your stream is “private.” That means vindictive colleagues, obnoxious clients and seniors who don’t appreciate being called raging douchenozzles in front of the entire Internet during an engagement.

So if you are the over-excited newbie, don’t worry, there’s hope for you yet. Try refraining from doing much more tweeting until you understand how Twitter works. For starters, stick to being a casual observer. No one is saying you can’t be opinionated or use the tools, however, you might choose. We have to remember our industry and keep in mind that as protectors of the public we have an obligation to conduct ourselves in a certain way.

Think of Twitter self-censoring like a privacy screen, it’ll keep all your nastiness to yourself. Exactly where it belongs.

KPMG Survey: Execs Anxious About Reporting Undecipherable Explanations for Uncertain Tax Positions

So you take a position on a tax issue. You don’t really know why or how you got there but your CFO says it’s legit. How does he/she know? “Johnson in the tax department told me.”

Does Johnson understand it? Of course not! It’s an uncertain tax position. It’s a shot in the dark at best.

Naturally, the IRS has gotten all nosy about this sort of thing so you have to formulate something that vaguely resembles an explanation that doesn’t read like Bittker & Eustice.

You can’t simply make it a copy and paste job since we’re guessing the IRS wouldn’t appreciate the bloggy approach. But you’ve got to come up with something. Oh, and try to keep it brief.

Almost half of senior executives polled are most concerned about the prospect of providing a concise description of their uncertain tax positions (UTPs) in order to comply with a new, much-discussed Internal Revenue Service disclosure requirement, according to a survey conducted by KPMG’s Tax Governance Institute (TGI).

This shouldn’t come as much of a surprise since we’re talking about interpreting the INTERNAL REVENUE CODE. But the BSDs out there are worried about explaining why they’re taking a stand on something that don’t understand one iota. Plus, if you’re already pret-tay sure that the IRS is going to call bullshit on you, that warrants an explanation as well [teeth being grit into dust].

According to the survey of 1100 business leaders conducted in early October, 44 percent of respondents said their biggest concern was providing the concise description for a disclosed UTP, defined by the IRS as a federal income tax position for which a taxpayer or related party has recorded a reserve in an audited financial statement (or for which no reserve was recorded because of an expectation to litigate). Other major concerns cited centered on the IRS’s ability to effectively administer the UTP program (20 percent) and on the scope of taxpayers required to file UTPs under the new rule (15 percent).

This could all be avoided if the IRS required companies to use Twitter as a guide for brevity. Just a suggestion.

Executives Anxious About IRS Reporting Requirements for Uncertain Tax Positions Schedule, KPMG Survey Reveals [PR Newswire]

“Doing It Wrong” Twitter Case Study: The Robotic, Over-Hashtagging Accounting Firm

Because I’ve learned the error of my ways and will never call anyone out publicly again on social media les faux pas (I pledge, instead, to use Facebook, Twitter, LinkedIn, mass e-mail and/or BBM to constantly pester the offender into correcting the violation), I figured it would be better instead to just sort of call them out in a manner obvious to everyone but the offender themselves. No need to say specifically who I am talking about, you can probably figure it out.


Auto Direct Messages – One of the most annoying things about constantly using Twitter is being assaulted by auto DMs. What’s extra annoying about this is knowing that people I respect (who – once again – won’t be named) use them to this day. I think the consensus has been that they are impersonal if not disrespectful as you’re not really showing me a commitment to start a relationship by sending me some robot tweet that only clutters my inbox. Knock it off. We’re all very busy. Say something to me if you have to but there’s no need to spam my inbox with your “personalized” welcome message via DM. This is especially bad if you have misspelled something in your really obnoxious auto DM. Stop it. Seriously.

Hashtag Overkill – Somewhat higher on the annoyance scale, constantly hashtagging everything you write in a completely unpredictable, manic pattern. I’m not sure why #compliance is something people are actually searching for on Twitter often enough to require hashtagging it with every mention but to each his own. I’m talking about constantly and excessively hashtagging everything. We know you’re all about diversity and Accounting’s Top Whatever awards but by hashtagging every other word you are merely showing us that you really don’t know how to use Twitter. We expect better out of global accounting firms. I shouldn’t have to name names, you know who you are and you can stop now. Conservatism states that you will knock it the hell off and pick one or two per tweet moving forward.

One Handle Too Many – Is it necessary to create 40 sub-accounts that cover each of your divisions, specialties, scams and locales? I get that firms are global and that’s the whole point of the Internet but once again you’re taking it way too far and getting too excited about this stuff. One smaller accounting firm tweeting consistently, correctly and with a joke here and there is far more effective in my view than 67 sub-accounts randomly over-hashtagging for different global firm specialties. I’ll name names this time, @mgocpa is a great example of doing it right without an entire staff of media people running the show. Come on Big 87654, you guys can afford to put a few more bucks in Internet marketing if you are going to do it. Read one of those “How to Tweet” e-books maybe.

We sincerely hope our suggestions are appreciated here. If they aren’t implemented, we may be forced to start calling people out again.

How Much Time Is Too Much Time to Spend on Social Media?

The following post is republished from AccountingWEB, a source of accounting news, information, tips, tools, resources and insight–everything you need to help you prosper and enjoy the accounting profession.

It’s likely that your employees spend a sizeable percentage of their time using social media. As work/life balance continues to blend into one homogenous string of activities, social media activity is happening in your workplace whether you realize it or not.

But isn’t social media just a big waste of time?

It can be, but lumping all socito the same unproductive bucket is unfair, and also unwise. Social media can be an effective tool for many key business activities – including business development, client retention, and employee retention and recruitment.

Because platforms like Facebook often blend personal and business colleagues, it’s very challenging to set black and white rules when governing the use of social media.


Free reign on social media = Trust

At Chrometa, we take a mostly laissez faire approach to our employees’ use of social media, with no official policies or restriction on what employees are allowed to do. I know this thinking is counterintuitive to what many accounting and consulting firms believe, but I think this boils down to a control issue more than anything else. It’s sort of similar to being told as a child not to get into the cookie jar. If firms set up policies dictating certain actions, employees are more likely to violate these policies if they feel they can get away with it without being noticed.

Each of our employees is encouraged to set up and maintain a presence on “The Big 3” social media channels – Twitter, Facebook, and LinkedIn. Their participation levels, on the other hand, are completely up to them. A couple of our employees really enjoy and benefit, both personally and professionally, from their time on Facebook and Twitter. Ironically, our chief technical officer generally dislikes social media and personally avoids it.

At the core of our free reign is trust. We trust that our employees are 100 percent devoted to the success of our company, mission, and brand. As a result, I have complete trust they will not represent us poorly; to do so would be like representing themselves poorly. This level of trust is only possible if an employee does completely self-identify with his or her job and firm.

How much time is too much time?

I personally have spent too much time on many occasions on the Big 3 and blogs, as well, without achieving what I’d consider a reasonable ROI on my time. Going forward, I know I need to more accurately gauge the amount of time I should spend on each medium.

It’s not completely fair and accurate when people proclaim, “Twitter is a complete waste of time” because they probably just don’t understand what it can do. Twitter can be a drain, but it also can be useful if used properly and marketed to your stakeholders. Like anything, if you spend too much time on Twitter, you can end up wasting a lot of time if you don’t use it wisely.

How-much-time-too-much-time is something everyone must figure out for themselves. I give our employees the leeway to decide how much time is too much. I know they honestly want to be productive and perform their roles to the best of their ability. Because I know this, I find it’s better if they figure out these types of limits and best practices themselves, instead of having them come as edicts from above.

It’s About Time is a series of articles devoted to practice management techniques that focus on efficiency and productivity.

About the Author:
Brett Owens is CEO and cofounder of Chrometa, a Sacramento, CA-based provider of time-tracking software that records activity in real time. Previously marketed to the legal community, Chrometa is branching out to accounting prospects. Gains include the ability to discover previously undocumented billable time, saving time on billing reconciliation, and improving personal productivity. Owens also is blogger and founder at CommodityBullMarket.com and ContraryInvesting.com, as well as a regular contributor to two leading financial media sites, SeekingAlpha.com and BeforeItsNews.com.

Facebook and Twitter Get Used in a Penny Stock Scam

Before we can get into this particular penny stock scam, it would be wise to define the penny stock scam for the uninitiated. It’s a pile-in, financial porn pump and dump. These particular crooks decided to take to Twitter and Facebook to get new fish to buy into their easy to fill 2×1 matrix. Since Twitter is inundated with all level of bizarre MLM bots and pyramid scheme tweet spam, it’s easy to see how an effective a tool it can be in perpetuating financial fraud.


The Manhattan DA’s office says 11 of the 22 participants used Twitter feeds and websites to lure “investors” (read the fine print, people) to buy a bunch of cheap stocks they’d artificially inflated. They made off with $3 million and “investors” lost $7 million.

I use the word “investor” loosely. If you’re getting your stock picks from some spammy Twitterfeed that isn’t even run by a human being (or solely from one who is, so far you aren’t required to register with the SEC to talk about stocks on Twitter) maybe you had it coming. So far we haven’t seen the offending tweets, if you know where to find them let me know.

Penny stock scams are not limited to Twitter and even former SEC lawyers have been convicted of using them to take advantage of gullible “investors.” Like this guy, who brought civil cases against white collar criminals for 15 years in Fort Worth and ended up getting 8 years in federal prison for his pump and dump activities. It’s unclear if he used social media in his crimes but if he came from the SEC, chances are he’s more into porn than Twitter.

Filed under: doing it wrong

Facebook & Twitter used in stock fraud: U.S. prosecutor [Reuters]