Plante Moran Archives

Plante Moran Poaches Someone From KPMG and Issues a Press Release, Part I

Jason Bramwell
February 13, 2020

Who knew KPMG would become a factory for cranking out future accounting firm chief marketing […]

Firms

Plante Moran Adds 15 New Partners

Jason Bramwell
October 12, 2018

Promotion Watch has landed in the Detroit ’burbs, where 15 men and women at top […]

Oh Great, Public Accounting Discovered the Selfie Stick

Caleb Newquist
October 5, 2015

The New York Times reported the arrival of the selfie stick in January of 2015. […]

News

Plante Moran Managing Partner: Accounting Profession Is Losing Too Much Talent

Caleb Newquist
March 9, 2015

Gordon Krater, managing partner of Plante Moran, said something pret-tay, pret-tay, pret-tay interesting about the […]

Firm Watch

The Secret to Plante Moran’s Success is a Jerk-Free Environment

Adrienne Gonzalez
April 22, 2014

Remember the Vault Accounting 50? And remember how Plante Moran would have swept it were […]

Firm Watch

Plante Moran Is Significantly Better To Work For Than the Big 4, According to This

Adrienne Gonzalez
January 17, 2014

Once again, Colin buried this in ANR but it's worth shouting from the rooftops, at […]

Career Center

Good News For the Midwest’s Most Under-Recognized Accounting Firm: Chicks Dig Plante Moran

Adrienne Gonzalez
July 15, 2013

I guess for as sensitive as he is, Colin was just too busy writing about […]

Career Center

Twin Brothers Not Identical in the Eyes of Public Accounting Firms

Adrienne Gonzalez
October 31, 2012

When everyone else has an offer and you don't, maybe you're feeling like a reject. […]

Ten Embarrassing and Irrelevant Reasons Why Accounting Firms Suck at Advertising

Adrienne Gonzalez
August 15, 2012

The “Call our boy Ed Nusbaum” rose ad is up there as one of the most cringe-worthy pieces of advertising ever, not just out of accounting. We get it, GT, you’re trying to make accounting all sexy and stuff but put an old white guy on your ad with a rose between his teeth and it just comes off as weird. Make it a chick and you’re just being creepy and demeaning. Good to know the rebranding has helped the Purple Rose of Chicago beef up its advertising efforts, even if questions still remain as to how accurate said advertising is. And really, “instinct for growth” is still kinda sleazy, albeit not rose-in-the-teeth level sleaze. Sounds like GT needs a few hours of sexual harrassment training.