In case you hadn't heard, the nominees for this year's Academy Awards in the acting categories are even less diverse than the accounting profession. That's quite an accomplishment! I'll bet the Academy members wish they could blame PwC for this, but alas, the firm has been tabulating the ballots far too long; throwing them under the bus at this stage would be a desperate move, even by Hollywood standards.
Anyway, the firm kicked off its new gimmick for this year's awards, today: a traveling briefcase making appearances on social media.
First stop: #NYC! Add #BallotBriefcase on @Snapchat to follow the journey to the Oscars pic.twitter.com/LxAu3nDOlB
— PwC LLP (@PwC_LLP) January 25, 2016
As far as gimmicks go, it works fine, but even though the ballots are not in the case, the security seems lax. What happens if it jumps off the ESB? Or gets snatched in Times Square? Where's the understudy briefcase? I'm guessing you can't just pick one up at Overstock.com.