Please ensure Javascript is enabled for purposes of website accessibility

PwC Acquired an Interactive Marketing Company Because Why the Hell Not?

This lede from the South Florida Business Journal says it all:
The growing array of services provided by major accounting firms is being highlighted by PWC's acquisition of BGT Partners, one of South Florida's top interactive marketing companies. 
I mean, why wouldn't an accounting firm want an interactive marketing company? It has a nice buzz, doesn't it? Here's how Joe Duffy, PwC's Advisory Strategy and Consulting Leader, explained it in the SFBJ article:
[H]e liked how BGT effectively competed against agencies that were 20 times its size. PWC's reputation should carry weight in its effort to grow further.
 
PWC needed a stronger capability in digital strategy, analytics and user strategy, which BGT has, Duffy said.
 
When asked whether PWC making an interactive digital acquisition in South Florida, instead of New York or Los Angeles, might raise eyebrows, Duffy said, "We're a virtual business. What was more important was the equality of asset, quality of the management team and impact of the work they have done."

If you strip away all the buzziness, isn't what PwC really purchased a boutique advertising agency? If so, fine, whatever. If I'm way off, then fine, whatever.

But if they start buying up McDonald's franchises, then this industry will have really jumped the shark.

PWC strikes deal to buy BGT Partners [SFBJ]

Latest Accounting Jobs--Apply Now:

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Comments are closed.

Related articles

empty classroom

PwC UK Has a Soft Spot For Students Who Got Wrecked By the Pandemic

It’s no secret the pandemic screwed a lot of things up. Firms suddenly had to figure out how to manage an entirely remote work force, CPA exam candidates couldn’t test for months due to Prometric closures, and let’s not forget the poor interns and first years who had to wait for answers in Teams while […]

PwC Has a Fancy New AI Tool to Law Around With

Today is the day that PwC ushered in a new era for professional services: a global partnership with AI startup Harvey, offering PwC’s legal professionals “exclusive access” (that is, they are the only Big 4 firm who has it) to the platform. It’s a shame we had to scroll all the way to the bottom […]