Please ensure Javascript is enabled for purposes of website accessibility
October 2, 2023

If Accounting Firms’ Slogans Were Honest, What Would They Be?

Surely you’ve seen Honest Slogans floating around your Facebook newsfeed? If you haven’t, the premise is pretty obvious:

Surely you've seen Honest Slogans floating around your Facebook newsfeed? If you haven't, the premise is pretty obvious:

This got us thinking, what if accounting firms were honest in their marketing? Like this:

Let's face it, none of the firms' slogans even make sense. What the hell is cutting through complexity supposed to mean? And how many marketing geniuses did it take to come up with that? EY has an entire landing page dedicated to explaining what on Earth building a better working world actually means, though I can't see a potential audit client thinking "gee, I was going to go with another Big 4 firm that charges less but you know what, these EY people are just so dedicated to collaboration I just can't resist!"

So? What do you guys think? Should we come up with some honest accounting firm slogans or what?


Latest Accounting Jobs--Apply Now:

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Comments are closed.

Related articles

Prager Metis building in Decentraland

Prager Metis Just Got Thoroughly Boned By the SEC For Hundreds of Independence Violations

It’s not every day you get to witness a firm getting hit with HUNDREDS of independence violations in one fell swoop. Well today Prager Metis got the independence violation high score in an SEC complaint alleging a mess of them. From the SEC: The Securities and Exchange Commission today announced charges against accounting firm Prager […]

what in the actual hell on a sign

This Shady Chattanooga Accounting Firm Just Went Down in Flames and Still Owes Staff Months of Pay

Ed. note: the original story included quoted, attributed text from Chattanooga Times Free Press. We’ve removed this quote by their request after receiving a nasty email. Chattanooga Times Free Press has written quite the story about legacy accounting firm Croft & Frost abruptly laying everyone off earlier this week after months of issues making payroll. […]