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EY Is Excited About Blockchain, You Guys

Blockchain is a technology that is supposed transform modern business although few people seem to understand how.

But whatever! It's going to be more secure, decentralized and will involve a lot of fancy algorithms and stuff. Regardless of how much anyone knows or comprehends it, EY is on the bandwagon:

It turns out that one more of the largest accounting firms in the world — one of the so-called “Big Four” — is a believer in technology similar to that which underlies bitcoin. In an email, Ernst & Young said its excitement in the blockchain went beyond what it could do for them.

When your excitement goes "beyond" what it can do for you, that sounds a little bit like a hamfisted sales pitch. Or a religious evangelism. "Blockchain is so great, we can't wait for you to experience it, too!"

“Blockchain is important to us to meet the future needs of our clients with respect to distributed ledger technologies,” a representative of the London-based firm, which has its U.S. headquarters in Times Square, wrote in an email to the New York Business Journal. 

And then you look at them like they're some kind of FREAK. If you doubt their commitment, they “may” have a white paper coming out soon. That's how you know they're serious.