After spending 15 years working at PwC in the U.K., Switzerland, and the United Arab Emirates, Mohamed Serokh has joined the Big 4 firm with the most valuable brand in professional services: Big D.
Because the PR wizards at Deloitte Middle East hadn’t yet sent out a media release announcing Serokh as the firm’s newest tax partner and leader of the Middle East Transfer Pricing practice, Serokh made the announcement himself on LinkedIn.
To his fellow Deloitters, he said:
And to his former colleagues at P. Dubs, Serokh said on LinkedIn:
Serokh will be based in Dubai and comes to Deloitte as an award-winning transfer pricing specialist, according to his bio on the firm’s site:
In 2020, Mohamed was awarded the International Tax Review (ITR) Editor’s Choice Award for progressive work throughout the Middle East in Transfer Pricing and was nominated for the EMEA Transfer Pricing Practice Leader of the Year award.
Before joining PwC in 2006, Serokh spent more than a year as a transfer pricing senior manager at KPMG. He also previously served as a senior economist for the U.K. Financial Conduct Authority.