Pretty much all accounting firm press releases are filled with back-patting gobbledygook, but recaps of a firm’s most recent financial year take the word salad to the extreme.
For example, BDO’s recent press release on its FY 2021 global revenue. Execs at BDO, the fifth-largest accounting firm in the world by revenue, probably gave the poor PR grunts a bingo card of buzzwords and phrases to include in the release, and they are mostly all in there:
- Agile
- Cutting-edge
- Culture
- Value
- Strategic
- Robust
- Purpose-driven
- Digital transformation
- Seamless
- Innovate
- Streamlined
- Flexible
- Continuity
- Think and work differently
- “Tapping into the richness of that diversity and flexibility to drive success within our organization.”
Missing: synergy, disrupt
Fortunately, BDO included a non-jargony graphic that highlights its total global revenue for 2021, percentage of revenue by region, and percentage of revenue by service line, among other things:
BDO accumulated $10.3 billion of revenue globally in FY 2020.
Related article:
BDO Had a Pretty Decent FY 2020 Globally
