Richard Grassano is a CPA in Athens, Tennessee who just so happens to also be a gun shop owner. At some point in his 35 years as CPA, Mr Grassano noticed that during the traditional tax season he also saw a bump in gun sales at his gun shop (that just so happens to be next door to his office, in the same building). Being a savvy CPA, Grassano saw an opportunity:
All American is advertising tax preparation services along with a bonus gift card for use at the neighboring gun shop. The gift cards range from $5 to $25 based on the amount of the tax return. Grassano said he’s noticed that gun and ammo sales pick up every year around the time people get their tax returns. Tax season also is the busiest time of the year for his accounting business. “It’s cross-marketing,” he said. “We were looking for a way to tap into that increase in business that occurs every year around this time.”
Clearly Grassano knows that tapping into Americans’ distaste for taxes is a great opportunity for his gun business. Regardless if a client receives a refund or not, the mere idea of having to comply with the tax law and the IRS can send some people into a frenzy. A frenzy that may just cause someone to want to shoot something. So gift cards are a natural catalyst to help these people satisfy their desire for a little Remington steel.
But Grassano’s also no dummy when it comes to being familiar with his surroundings:
Athens, with the highest per capita number of concealed carry permits of any municipality in the state, according to the Memphis Commercial Appeal database, is obviously a great location for a gun shop. “I’ll have little old ladies walk in here, put an old pistol on the counter and say, ‘I don’t know what kind of bullets this gun takes, but can you get me a box?’ “Grassano said.
And btw, those little old ladies pay taxes.
Ready, aim, file! Accountant gives refund gift cards to use at gun shop [Knoxville News Sentinel]