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Area CPA Parlays Clients’ Need for Tax Advice, Love of Guns

Richard Grassano is a CPA in Athens, Tennessee who just so happens to also be a gun shop owner. At some point in his 35 years as CPA, Mr Grassano noticed that during the traditional tax season he also saw a bump in gun sales at his gun shop (that just so happens to be next door to his office, in the same building). Being a savvy CPA, Grassano saw an opportunity:

All American is advertising tax preparation services along with a bonus gift card for use at the neighboring gun shop. The gift cards range from $5 to $25 based on the amount of the tax return. Grassano said he’s noticed that gun and ammo sales pick up every year around the time people get their tax returns. Tax season also is the busiest time of the year for his accounting business. “It’s cross-marketing,” he said. “We were looking for a way to tap into that increase in business that occurs every year around this time.”

Clearly Grassano knows that tapping into Americans’ distaste for taxes is a great opportunity for his gun business. Regardless if a client receives a refund or not, the mere idea of having to comply with the tax law and the IRS can send some people into a frenzy. A frenzy that may just cause someone to want to shoot something. So gift cards are a natural catalyst to help these people satisfy their desire for a little Remington steel.

But Grassano’s also no dummy when it comes to being familiar with his surroundings:

Athens, with the highest per capita number of concealed carry permits of any municipality in the state, according to the Memphis Commercial Appeal database, is obviously a great location for a gun shop. “I’ll have little old ladies walk in here, put an old pistol on the counter and say, ‘I don’t know what kind of bullets this gun takes, but can you get me a box?’ “Grassano said.

And btw, those little old ladies pay taxes.

Ready, aim, file! Accountant gives refund gift cards to use at gun shop [Knoxville News Sentinel]

Let’s Speculate About: The Oddly Similar Logos of PwC and The Gap

Last month we learned about PwC’s new look to welcome that portrayed beauty and majesty of autumn. That and it reminded us something that Harry Pitfall might encounter if aliens landed.

Anyway, people have their opinions on the new look and Bob Moritz is okay with that as long as it doesn’t concern the color or shape.

The latest twist in this seemingly unending logo-mama drama was brough to our attention by a reader who saw an eery resemblance between PwC pwc’s new look at the new look of recently rebranded and ridiculed retailer The Gap.


Does is strike you as odd that soon after PWC changes their logo the GAP changes theirs to a similar style? Although Deloitte is currently GAP Inc. auditors, the company may be opinion shopping. Changing the company logo to look like their would be auditors’ is a surefire way to get the desired opinion.

This may be a total coincidence. However should GAP grab headlines in the style of the Universal Travel Group and hop over to PWC, at least now you won’t be surprised.

Our reader brings up an excellent point. We admit that the new logos aren’t identical but there’s more than a slight chance that they are brothers from another mother. So what’s the deal here? Maybe it is a coinky-dink. But then again, you would think that the cheap denim, khakis and plain t’s business would be thriving in this economy. If our reader is to be believed, Gap may be trying to find an auditor that’s willing to look the other way on [ideas on financial reporting chicanery are welcome]. And it just so happens that a certain professional service provider has also been recently taken some heat for their rebranding.

The only thing we can be sure of is that if Ernst & Young is serious about their makeover, they should resist the temptation to stick with squares.

Like we said, the motives here are not obvious and it’s imperative that we get to the bottom of this mystery, so that involves getting your ideas. Nothing is too crazy.